6 Landing page copywriting tips

Most landing pages flop because they talk about what they do instead of why people should care. This one-pager from WithSupaFast nails six ways to fix that fast.

Marketing Breakdown

Each tip attacks a major conversion killer—boring headlines, weak CTAs, feature overload, no social proof, and lifeless visuals. Small changes like moving from CTA (“Sign up”) to CTV (“Here’s why you should sign up”) make a big difference.

Why It Works

• Focuses on audience problems (PAS formula)
• Uses story and visuals to make info stick
• Turns features into emotional benefits
• Builds trust through testimonials and logos
• Explains the why, not just the what

Real Examples

• Dropbox: shows “Your stuff, anywhere” not “Cloud storage.”
• Calendly: uses “Easy scheduling ahead” instead of “Create account.”
• Slack: features testimonials from big teams on landing pages.
• Apple: every headline ties features to emotion and lifestyle.
• HubSpot: shows customer logos right below the signup form.