20 Fitness Rules for Anyone Over 40

This one-pager from Dan Go is a marketing workout plan. It’s visually simple, full of value, and laser-focused on a niche audience—people 40 and up who want to get fit without guesswork.

What Makes It Great Marketing

• Specific niche: It doesn’t say “fitness rules for everyone,” it calls out “over 40,” instantly creating relevance.
• One clear promise: “Get fit, strong, and feel good.” Three plain benefits.
• High-value freebie: It’s designed for saving and printing, which increases shareability.
• Clean, numbered layout: Each rule feels bite-sized and actionable.

Real-World Examples

• James Clear’s Atomic Habits cheat sheets use the same visual simplicity.
• HubSpot’s “Email Marketing Benchmarks” PDFs follow the one-page, value-packed model.
• Dr. Rhonda Patrick’s supplement guides use specific audiences and scientific clarity just like this.