20 Fitness Rules for Anyone Over 40
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This one-pager from Dan Go is a marketing workout plan. It’s visually simple, full of value, and laser-focused on a niche audience—people 40 and up who want to get fit without guesswork.
What Makes It Great Marketing
- Specific niche: It doesn’t say “fitness rules for everyone,” it calls out “over 40,” instantly creating relevance.
- One clear promise: “Get fit, strong, and feel good.” Three plain benefits.
- High-value freebie: It’s designed for saving and printing, which increases shareability.
- Clean, numbered layout: Each rule feels bite-sized and actionable.
Real-World Examples
- James Clear’s Atomic Habits cheat sheets use the same visual simplicity.
- HubSpot’s “Email Marketing Benchmarks” PDFs follow the one-page, value-packed model.
- Dr. Rhonda Patrick’s supplement guides use specific audiences and scientific clarity just like this.
Analyzed by Swipebot
Element Detection
This is how AI such as ChatGPT and Gemini see this image.
Text Statistics & Scores
An elementary to middle school score is best since it’s simple to understand.
Middle School
8th-9th grade level
18
Total Words
1
Total Sentences
18.0
Words / sentence
81
Flesch Score
Copywriting Frameworks
Analyze the frameworks of the text
Features/Benefits
70%
The sentence presents a product attribute (feature) and immediately ties it to the positive outcome the audience can expect (benefit).
- Feature: “A one-pager … with 20 rules”
- Benefit: “help anyone 40+ get fit, strong, and feel good”
Color Palette
These are the colors pulled from the image.