Don't add too many CTA's
Most marketers cram five different CTAs into one email. “Join,” “Click,” “Call,” “Read more,” “Buy.” The reader freezes, overwhelmed by...
British Tosser Trash Sign
This sign from York, UK, does something most public messages don’t: it shames litterers with a wink. Instead of dull...
Plain Text vs. HTML Emails
HubSpot tested plain-text vs HTML emails, and the results were wild. Turns out, the fancier your email looks, the worse...
SMS Reach
If you need eyes on your message right now, SMS is king. This chart shows 90% of text messages are...
Dan Harmon's 8-Step Story Circle
Ever wonder why Rick and Morty stories hit so hard? Creator Dan Harmon cracked the code with an 8-step story...
Effects of Multi-Tasking on Productivity
This graph hits hard: the more tasks you juggle, the less time you actually spend on any of them. Once...
Email ROI vs Other Mediums
This chart smacks you with a truth bomb: for every $1 spent, email produces $40. That’s nearly double SEO and...
"Faster than a Ferrari"
The Citroen “Faster than a Ferrari” ad is pure marketing genius. It grabs attention by twisting a negative into a...
"This space reserved for a tooth that must last 63 years"
Old ads knew how to hit you right in the feels. This 1956 Ipana toothpaste ad nails it with one...
Sugarman Trigger #24 - Hope
Look at that happy little stick figure standing on the edge — hopeful and ready to leap. That’s exactly what...
Sugarman Trigger #23 - Familiarity
Ever notice how you instantly trust a Coke or McDonald's ad? That’s not magic. It’s familiarity. As Joe Sugarman highlights,...
Sugarman Trigger #22 - Specificity
Ever notice how oddly specific numbers just feel more believable? The image above nails it: “66 people joined the Kopywriting...
Sugarman Trigger #21 - Guilt
Ever get a tiny pang of guilt when a charity sends you a free sticker or address labels? That feeling...
Follow-Up Emails and Response Rates
Most people quit after one email. Big mistake. This chart shows the response rate actually peaks on the second follow-up—almost...
How interruptions affect productivity and flow
Ever think a quick Slack reply won’t hurt? Spoiler: it does. This graph nails it — a simple 5-minute interruption...
Sugarman Trigger #20 - Human Relationships
People buy from people, not robots. Joe Sugarman nailed this with his “Human Relationships” trigger — the idea that just...
Sugarman Trigger #19 - Simplicity
This image nails a timeless truth: simple sells, complex repels. Two product pages—one packed with boxes and buttons, the other...
Sugarman Trigger #18 - Exclusivity, Rarity or Uniqueness
Ever wondered why a beat-up vintage car can sell for millions? Or why people camp overnight for a limited sneaker...
Simple empires graph from Ray Dalio
Ray Dalio’s chart on empires rising and falling looks basic, but it perfectly maps every marketing trend cycle too. The...
Sugarman Trigger #17 - Instant Gratification
That little “Buy” button means more when the reward comes fast. People crave quick wins and instant results, so the...
Sugarman Trigger #16 - Sense of Urgency (Scarcity)
Ever notice how “ending soon” or “limited stock” makes people buy faster? That’s the scarcity trigger in action—one of the...
Scotch Tape Unique Benefits Print Ad
This vintage Scotch Tape ad is weirdly brilliant. Instead of selling tape as a boring office supply, they framed it...
Sugarman Trigger #15 - Curiosity
That little “?” above someone’s head in the image says it all. Curiosity pulls people in. Sugarman nailed it: when...
Clean 3-Column Testimonial "Wall of Love" by Trends
This image nails it: founders raving about Trends in their own words. No hype, no fluff, just proof that the...