Visuals > Words
This illustration from Janis Ozolins nails a simple truth: people see faster than they read. In marketing, that means a...
1971 American Airlines “Coach Lounge” Ad
“You won’t believe you’re on an airplane.” That’s the killer headline American Airlines used to launch its 747 Coach Lounge....
Ads for a steering wheel food/work tray
Sometimes all you need is a photo. This “car steering wheel desk” looks wild at first, but seeing it instantly...
The Changing World Order by Ray Dalio
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SMRTFIT Adjustable Dumbells Ad
Smrtft nailed the kind of ad that makes you pause mid-scroll. It’s sleek, clear, and makes you feel like you...
Quiznos Spongmonkeys Superbowl Ad
The 2004 Quiznos Super Bowl ad featuring those strange singing “spongmonkeys” looked like something made at 3 a.m. on the...
Bad Vet Billboard Example
This billboard fails the #1 rule of outdoor ads: be instantly clear. You could drive by 100 times and not...
Goal Setting For 2021 (What Has Worked For Me and What DOESN'T Work)
Ever notice how some marketing messages feel like a chat, not a pitch? That’s exactly what Neville does in his...
Cool Gym Explainer Images
Ever see a gym post that’s more like a manual than a selfie? This one nails it. It shows how...
Huel Visual Callout Ad
Huel’s ad for their vegan Mac & Cheeze packs a punch with zero fluff. It turns a steaming bowl of...
Global Gross Domestic Product (GDP) 2021 chart
This chart nails what so many marketing visuals miss: it makes complex info instantly understandable. In just one glance, you...
Before & After Instagram Ad
This Sene ad nails visual storytelling. One model, two outfits: one frumpy “Before,” one sharp “After.” No words needed to...
Punctuation Saves Life Copywriter Ad
This ad nails the idea that tiny details—like a comma—can completely change your message. “Let’s eat kids” versus “Let’s eat,...
Vintage Santa Ads
Yep, Santa used to push smokes. These vintage ads show the jolly guy smiling with a Lucky Strike or a...
Andrew Gazdecki on startup advice
Jesse Pujji tweet about communication
Botox and Dermalfill Ad
This Botox ad nails visual communication. Instead of dumping copy in a paragraph, it uses callouts to map exactly where...
What is in Coca-Cola Ad
Coca-Cola flipped criticism on its head with this ad breaking down what’s inside their drink. Instead of ignoring health concerns,...
Scan Cafe Before and After Photo
This image from ScanCafe nails the “before-and-after” concept beautifully. One glance and you instantly get what the product does: it...
Beardbrand Before and After Image
This barber before-and-after photo says everything without a single word. One side screams “lumberjack lost in the woods.” The other...
"Mental Contrasting" goal setting method
Ever set a goal, get hyped, then totally forget about it? This framework fixes that. It’s called WOOP — short...
Pet groomer dog haircut before and after
There’s something irresistible about a good transformation photo. This pet groomer nailed it with a clean, side-by-side “Before” and “After”...
Powerwashing before and after photo
Nothing sells like proof. This powerwashing company nails it with a simple before-and-after shot—no text, no gimmicks, just raw results....