Latest
Sara-2-with-tattoos

Sara with full body arm, legs, neck tattoos

Crazy how the same picture can tell three totally different stories. One image, but your brain switches context—and boom—people see...

Copywriting/Profile Photos/Images
Apr 11, 2018
Sara-2-no-tattoos

Sara without tattoos

One photo. Three contexts. Totally different vibes. When the same image is rated for social, dating, and business purposes, the...

Profile Photos/Images/Advice
Apr 11, 2018
Sara-with-tattoos

Sara with arm and neck tattoos

Crazy how one picture can tell three totally different stories. Same photo, same smile, different context. The only change? The...

Copywriting/Profile Photos/Images
Apr 11, 2018
Sara-no-tattoos

Sara without tattoos

Same photo. Three different purposes. Wildly different perceptions. This pic got scored for social, dating, and business vibes — and...

Profile Photos/Images/Advice
Apr 11, 2018
Jack-with-tattoos

Jack with full tattoo sleeve

Same guy. Same pose. Same shirt.But three totally different vibes: social, dating, and business. Marketing lesson in a T-shirt Our...

Before and After/Profile Photos/Images
Apr 11, 2018
Jack-no-tattoos

Jack without tattoos

Same guy. Same photo. But the message changes based on context. When people saw this speaker in a Jack Daniel’s...

Ads/Copywriting/Profile Photos
Apr 11, 2018
Noah-with-tattoos

Noah with arm and neck tattoos

One photo. Three contexts. Totally different perceptions. This image breaks down how the same person is judged across social, dating,...

Ads/Copywriting/Profile Photos
Apr 11, 2018
sam-with-tattoos

Sam with arm and neck tattoos

Clothes talk. And in marketing, your “look” speaks before you do. The image above shows the same person in three...

Copywriting/Profile Photos/Images
Apr 11, 2018
sam-no-tattoos

Sam with No tattoos

Your vibe tells different stories depending on the audience. This photo experiment proves it: same person, same shirt, but totally...

Copywriting/Profile Photos/Images
Apr 11, 2018
kh komie sign

David Komie Attorney That Rocks Billboad

You don’t expect a dreadlocked rocker to be your personal injury attorney. But that’s exactly why this Austin billboard stands...

Ads/Print Ads/Copywriting
Apr 11, 2018
priceintelligently

Price Intelligently Homepage

Price Intelligently nails their message in one line: “Face it, you guessed. That’s not okay.” It’s a perfect gut-punch opener...

Copywriting/Home Pages/SaaS Pages
Apr 11, 2018

Waze explainer video

Ever click on a video and suddenly “get it”? That’s the magic of a great explainer video. It breaks complex...

Ads/Copywriting/Videos
Apr 10, 2018

Crazy Egg explainer video

Airbnb’s explainer video nails what most startups miss: clarity and emotion packed into 90 seconds. It doesn’t just “tell you...

Copywriting/Videos/Data
Apr 10, 2018

DocuSign animated explainer video

There’s a reason the best explainer videos grab attention in the first five seconds: they know how to blend story,...

Copywriting/Videos/Advice
Apr 10, 2018

LastPass explainer video

Ever tried explaining your product and watched people’s eyes glaze over? That’s what explainer videos fix. They turn “huh?” into...

Copywriting/Videos/Data
Apr 10, 2018

Upwork animated explainer video

Ever wondered why explainer videos are marketing’s secret weapon? The video from Konsus nails it: short, clear, and hyper-focused on...

Videos/Data/Advice
Apr 10, 2018

HubSpot explainer video

Ever wonder why some explainer videos go viral while others flop? It’s not just fancy animations. It’s story, clarity, and...

Copywriting/Videos/Data
Apr 10, 2018
Digg-headline

Foam roller catchy headline

Sometimes one clever name drop can make an ordinary product sound extraordinary. This ad grabbed attention instantly by pairing a...

Ads/Copywriting/Headlines
Apr 5, 2018
golibrhq-pricing

GoLiveHQ Website Pricing Packages

This pricing page nails the “three-tier” strategy. It offers a low, mid, and high option that naturally guides buyers toward...

Copywriting/Pricing/Sales Pages
Apr 5, 2018
workshopsbyselena

Get people to schedule a call about product page

This page nails what to do when people are almost ready to buy but need a final nudge. Instead of...

Copywriting/Advice/Sales Pages
Apr 1, 2018
Tuft-and- Needle_

12 Reasons You Haven’t Bought a Tuft & Needle Mattress

Tuft & Needle’s “12 Reasons You Haven’t Bought From Us Yet” page is a masterclass in objection-busting. Instead of pretending...

Copywriting/Videos/SaaS Pages
Mar 30, 2018
kopywriting kourse sales page

Kopywriting Kourse Sales Page

The Kopywriting Kourse page has quietly sold subscriptions for years. It’s a masterclass in keeping things simple, helpful, and human....

Copywriting/Quotes/Sales Pages
Mar 28, 2018
Ikigai Formula

Ikigai Japanese formula for finding “reason for being” in life

Ever seen a campaign that just feels right? It connects emotionally, looks great, solves a need, and makes money. That’s...

Ads/Formulas/Motivation
Mar 28, 2018
photography-flyer

Photography One-Pager

This plain-looking flyer crushed it around Austin. No logos, no slick design—just a clean headline, photos, and a phone number....

Ads/Print Ads/Flyers
Mar 28, 2018

Command Palette

Search for a command to run...