Great Nikon camera ad with text callouts
This Nikon S-2 ad from 1956 looks like something you’d see on a landing page today. They literally drew arrows...
1959 Breakfast Bar Ad
This 1959 Howard Johnson’s ad nails what so many modern ads miss: simple clarity. No gimmicks, no fluff—just a clear...
Dog Weight Loss Before & After
Everyone loves a good transformation story. And this before-and-after shot of a once-chunky dachshund turned fit pup nails it. No...
Sugarman Trigger #14 - Desire to Collect
Joe Sugarman knew something about human psychology that most marketers miss: people love to complete sets. Whether it’s model plane...
Classic Charles Atlas comic ads
This Charles Atlas comic ad ran in magazines for decades. Why? Because it was more than an ad — it...
Visual guide to different types of chocolate chip cookies
Ever wonder why your homemade cookies never match your grandma’s? This image breaks it down visually — showing how small...
Michi Ramen Home Page
Michi Ramen nails what every restaurant site should do: make it insanely easy to eat. You land on the page...
Sugarman Trigger #13 - Desire to Belong
We all want to fit in somewhere. Joe Sugarman nailed it when he said the “Desire to Belong” is one...
Volkswagen Print Ad
A smashed VW Beetle isn’t the hero image you’d expect in a car ad. But that’s exactly why it works....
Matter's Explainer Video
The explainer video for Matter nails a problem every professional faces: feedback that’s too little, too late. Instead of waiting...
Mighty Health's Home Page
Mighty Health’s homepage is a masterclass in designing for a specific audience. It’s clean, emotional, and laser-focused on making healthy...
Hey.com's Manifesto + Sales Page
HEY.com didn’t launch with a typical product page. They launched with a manifesto. It reads like a declaration, not a...
Sugarman Trigger #12 - Timing
Ever launched something that just didn’t catch on… then months later saw someone else crush it with the same idea?...
"What would ___ do?"
Stuck on a big marketing problem? Here’s a simple brain hack: ask, “What would my hero do?” This question pushes...
Sugarman Trigger #10 - Nature of Product
Every product has a personality. Your job is to show it off in a way that feels natural. Joe Sugarman...
Add a "constraint" to a problem
Ever get stuck staring at a blank screen? Try adding a constraint. Sounds backwards, but limits actually force your brain...
Visible Homepage with Simple Cell Phone Offer
Most cell phone carriers bury you in confusing plan names and hidden fees. Visible does the opposite. Their homepage screams...
Volkswagen Beetle Interchangeable Ad
Volkswagen didn’t just tell you their cars were reliable. They showed you. This 1965 Beetle ad mashed together parts from...
"What is my $1,000/hour skill?"
Most people get stuck doing $10/hour tasks. But real growth happens when you identify and double down on your $1,000/hour...
"How can I 10X this?"
Most people play small. They chase 5% gains and small wins. That’s fine if you want safe results. But if...
Effectiveness vs Repetition
That first time you handwrite a killer sales letter, your skills jump way up. Second time? Still good. But by...
Sugarman Trigger #9 - Satisfaction Conviction
Ever notice how Zappos offers a full 365 days to return anything? That's not just generous—it’s a masterclass in what...
Sugarman Trigger #8 - Establish Authority
Ever notice how some companies just sound bigger? Joe Sugarman nailed this idea: authority isn’t earned slowly, it can often...
Sugarman Trigger #7 - Greed
Ever notice how a big discount suddenly makes something irresistible? A person might not need another pair of shoes, but...