Verizon vs AT&T Coverage Map
Sometimes one great visual says everything your customer needs to know. Verizon’s map campaign did exactly that. Instead of a...
Fairy Soap lasts 2x longer
This ad doesn’t just say “our soap lasts twice as long.” It shows it. One bottle of Fairy equals two...
Bite Toothpaste Bits Homepage
This hero image from Bite packs a lot of punch. One glance and you instantly get what they sell, who...
New Years Resolutions vs. Small Habits Graph
This cartoon nails it. Most marketers (and people) go “big bang” with resolutions or campaigns. But real growth happens through...
Percentage of Population on Faceebook (by Country)
This chart looks impressive, right? Nearly 70% of Americans use Facebook. But here’s the kicker: that also means 30% don’t....
Lifebuoy Soap Vintage Print Ad
This old Lifebuoy ad is a masterclass in storytelling. It’s not just trying to sell soap—it’s selling transformation. The ad...
Bell Telephone Vintage Quarantine Ad
During the 1918 flu pandemic, New York Telephone nailed the art of context-driven copy. Their ad spoke directly to quarantined...
DuPont Wax Vintage Print Ad
This DuPont ad nails the “solve-the-pain” approach. Instead of bragging about chemicals or shine, it hits the real frustration: spending...
Thomas Henry "Results" Billboard
Simple. Bold. Braggy. This lawyer billboard nails it. No fluff, no slogans, just a giant number that screams success: $50...
Connect The Dots Image
This image nails the creative process. It shows how marketers (and humans) move from raw data to “aha!” insights... and...
Volkswagon Jetta Print Ad
Volkswagen nails visual storytelling with this Jetta ad. No fancy words, no shouting about speed stats—just a driveway full of...
Very scientific chart 😂
This ridiculous chart about the “Cats” movie perfectly nails a powerful marketing truth: humor plus simplicity makes data stick. One...
Air Canada Print Ad
This fake Air Canada ad is genius. It takes a famous political slogan and cleverly flips it to its own...
PETA Vegan Bus Ad
There’s a clever trick happening here. PETA turned the back of a bus into a perfectly timed optical illusion. The...
IWC Watch Guerilla Marketing
This IWC ad turns a simple bus hand strap into a test-drive. When riders grab the strap, it looks just...
The North Face Print Ad
This fake North Face ad nails the idea of indirect benefits.Instead of yelling “Our gear lasts forever,” it quietly suggests...
Lego Imagination Print Ad
One yellow Lego brick. One shadow shaped like a dinosaur. Zero words. Yet it perfectly says: “Lego unlocks imagination.” That’s...
The Art of Shaving Product Image + Benefits
The Art of Shaving nails it with this split image showing their after-shave balm’s ingredients and benefits—all in one clean,...
What mobile websites should look like
This comic nails it. Mobile sites are supposed to make content easier to read. Instead, most news outlets cram ads,...
Professional translator's "past work"
Mariana Serio nails her About page by turning dry experience into an instant credibility hit. In one glance, visitors see...
“How you climb a mountain is more important than reaching the top.”— Yvon Chouinard
"I have not failed. I've just found 10,000 ways that won't work."— Thomas Edison
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”— Winston Churchill
Tupperware Stay Home Ad
When everyone was stuck at home, Tupperware nailed this clever ad: veggies chilling inside a container with the line, “Inside,...