Latest
time-spent

How much time you spend with __________ vs age (chart)

This chart shows how our time with family, friends, coworkers, and even ourselves shifts dramatically as we age. It’s not...

Ads/Tweets/Data
May 7, 2024
Gus-twitter-post

AIDA Formula low effort -> high impact

Gus Tiffer nailed it: the most “stupidly simple” copy template might also be the most powerful. The AIDA formula has...

Ads/Formulas/Wisdom
Apr 30, 2024
really-billboard

Really intriguing billboard

This billboard looks almost “too simple.” Just a black-and-white shot, a censored face, and the words really.com. No brand. No...

Ads/Copywriting/Advertorials
Apr 29, 2024
the-hitten-show-podcast-ad

Free Advice Ad for The Hiten Show

Podcasts are turning into call-in shows again, and it’s genius. The image here from The Hiten Show nails that “call...

Ads/Tweets/Advice
Apr 8, 2024
speedy-car-wash-ad

Speedy Wash Pricing

Ever stare at those car wash packages and still pick “The Works” just because it feels better? You’re not alone....

Ads/Copywriting/Outdoor Advertising
Apr 4, 2024
q2-starting-calendar

Q2 is near

Most people give up on their goals by March. This image flips that mindset on its head by literally crossing...

Ads/Motivation/Images
Mar 28, 2024
slop-aida

The AIDA Slippery Slope

Ever wonder why some copy feels like a smooth ride, while others make you bail halfway? That’s the magic of...

Ads/Formulas/Copywriting
Mar 26, 2024
slippery-slope

"The Slippery Slope" and "The AIDA Formula"

Ever feel like good sales copy just pulls you in line by line? That’s the “Slippery Slope” in action —...

Ads/Formulas/Copywriting
Mar 24, 2024
fruits-1534494_1280
”Food is a gift we give ourselves 3 times a day.”
Kimbal Musk
Ads/Copywriting/Motivation
Mar 15, 2024
window-cleaning-sign

Local business A-Frame marketing

Drove past a genius bit of marketing in Houston: a window cleaner put a simple A-frame sign out front while...

Ads/Print Ads/Outdoor Advertising
Mar 9, 2024
lightning-2568381_1280
When things are hardest, a clear goal is the most important thing. To have a fountain of energy to draw from. Establishing a worthwhile goal is the hardest part. It gives you a place to go and a reason to get up.
Earl Nightingale
Ads/Copywriting/Motivation
Mar 5, 2024
tree-broken
Confidence is built upon an experience of success.
Ads/Copywriting/Motivation
Mar 4, 2024
broken-glass-background
Perfection is rarely convenient.
Ads/Copywriting/Motivation
Mar 3, 2024
figma-meme
Posted by Neville MedhoraNeville Medhora

Figma to Production

Every designer knows this pain: your Figma mockup looks flawless… until you build it. Then suddenly, it’s the digital version...

Ads/Emails/Funny and Weird
Feb 26, 2024
mCerave-moisturizing-cream

Michael Cera + CeraVe Advertising Campaign

CeraVe pulled off a marketing masterclass by leaning into internet chaos. When random Reddit threads joked that Michael Cera founded...

Ads/Print Ads/Videos
Feb 23, 2024
yellow-green-split-test
Posted by Noah KaganNoah Kagan

Book Split Testing: Noah Kagan’s Million Dollar Weekend

Noah Kagan didn’t guess his book cover design. He tested it. He literally photoshopped mockups of his book Million Dollar...

Essay/Ads/Before and After
Feb 16, 2024
zoom-etiquette-chart

Zoom Etiquette Chart

What people think is “rude” on Zoom says a lot about how audiences judge brands too. This Chartr survey shows...

Ads/Data/Images
Feb 15, 2024
genius-litter-on-shark-tank

Shark Tank: trying to sell "Genius Litter"

When you walk into Shark Tank dressed as Albert Einstein, you’ve already won half the attention game. Ramon Van Meer...

Ads/Copywriting/Tweets
Feb 10, 2024
car-hangers-flyer

Car Detailing Flyer Hangar

This Glossify detailing flyer might look simple, but it’s a money printer for local businesses. It’s direct, clear, and targeted...

Ads/Print Ads/Flyers
Jan 9, 2024
get-dang-billboard

Get Dang Billboard

This billboard nails it. Attorney Loc Dang turned his already-memorable last name into a killer brand hook: “Get Dang!” It’s...

Ads/Copywriting/Outdoor Advertising
Jan 7, 2024
lost-cat-poster

Copywriting in real life for cat poster

This neon pink poster grabs your eyeballs instantly. Instead of the boring “Lost Cat,” it proudly screams “Dude Where’s My...

Ads/Copywriting/Outdoor Advertising
Jan 3, 2024
comedy-show-flyer

Flyer advertising in the wild

A $4 flyer can bring in thousands. This photo nails it: simple, bold, and hyper‑local. While big brands chase digital...

Ads/Print Ads/Flyers
Dec 21, 2023
schweppes-print-ad-2

Let’s re-do this classic 1950’s David Ogilvy ad for Schweppes Tonic Water.

This old Schweppes ad is a masterclass in timeless visuals. A bearded man inspecting a bottle upside-down—simple, striking, and instantly...

Ads/Print Ads/Copywriting
Dec 20, 2023
split-test
Posted by Neville MedhoraNeville Medhora

Which of these Facebook ads will do better?

Sometimes fancy design kills conversions. Laurie Bell ran a Facebook ad test for the sports team app Heja: one ad...

Ads/Copywriting/Before and After
Dec 15, 2023

Command Palette

Search for a command to run...