
How much time you spend with __________ vs age (chart)
This chart shows how our time with family, friends, coworkers, and even ourselves shifts dramatically as we age. It’s not...

AIDA Formula low effort -> high impact
Gus Tiffer nailed it: the most “stupidly simple” copy template might also be the most powerful. The AIDA formula has...

Really intriguing billboard
This billboard looks almost “too simple.” Just a black-and-white shot, a censored face, and the words really.com. No brand. No...

Free Advice Ad for The Hiten Show
Podcasts are turning into call-in shows again, and it’s genius. The image here from The Hiten Show nails that “call...

Speedy Wash Pricing
Ever stare at those car wash packages and still pick “The Works” just because it feels better? You’re not alone....

Q2 is near
Most people give up on their goals by March. This image flips that mindset on its head by literally crossing...

The AIDA Slippery Slope
Ever wonder why some copy feels like a smooth ride, while others make you bail halfway? That’s the magic of...

"The Slippery Slope" and "The AIDA Formula"
Ever feel like good sales copy just pulls you in line by line? That’s the “Slippery Slope” in action —...

”Food is a gift we give ourselves 3 times a day.”— Kimbal Musk

Local business A-Frame marketing
Drove past a genius bit of marketing in Houston: a window cleaner put a simple A-frame sign out front while...

When things are hardest, a clear goal is the most important thing. To have a fountain of energy to draw from. Establishing a worthwhile goal is the hardest part. It gives you a place to go and a reason to get up.— Earl Nightingale

Confidence is built upon an experience of success.

Perfection is rarely convenient.

Figma to Production
Every designer knows this pain: your Figma mockup looks flawless… until you build it. Then suddenly, it’s the digital version...

Michael Cera + CeraVe Advertising Campaign
CeraVe pulled off a marketing masterclass by leaning into internet chaos. When random Reddit threads joked that Michael Cera founded...

Book Split Testing: Noah Kagan’s Million Dollar Weekend
Noah Kagan didn’t guess his book cover design. He tested it. He literally photoshopped mockups of his book Million Dollar...

Zoom Etiquette Chart
What people think is “rude” on Zoom says a lot about how audiences judge brands too. This Chartr survey shows...

Shark Tank: trying to sell "Genius Litter"
When you walk into Shark Tank dressed as Albert Einstein, you’ve already won half the attention game. Ramon Van Meer...

Car Detailing Flyer Hangar
This Glossify detailing flyer might look simple, but it’s a money printer for local businesses. It’s direct, clear, and targeted...

Get Dang Billboard
This billboard nails it. Attorney Loc Dang turned his already-memorable last name into a killer brand hook: “Get Dang!” It’s...

Copywriting in real life for cat poster
This neon pink poster grabs your eyeballs instantly. Instead of the boring “Lost Cat,” it proudly screams “Dude Where’s My...

Flyer advertising in the wild
A $4 flyer can bring in thousands. This photo nails it: simple, bold, and hyper‑local. While big brands chase digital...

Let’s re-do this classic 1950’s David Ogilvy ad for Schweppes Tonic Water.
This old Schweppes ad is a masterclass in timeless visuals. A bearded man inspecting a bottle upside-down—simple, striking, and instantly...

Which of these Facebook ads will do better?
Sometimes fancy design kills conversions. Laurie Bell ran a Facebook ad test for the sports team app Heja: one ad...