Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Steve Wonder Atari Ad
This 1977 Atari ad shows a blind Steve Wonder saying, "If I could play video games you bet it'd be...
Earth Rides: Like Uber but with Teslas
This company "Earth Rides" has a very to-the-point headline on their advertising: "Like Uber but with Teslas" ...that pretty much...
"No other video game stacks up"
This great Atari ad from 1980 shows the sheer number of games you could play with an Atari system. Most...
"How can just 1 calorie taste so good?"
This is a great Tab Cola ad from 1964 showing how few calories it has.
Homepage Headline that changes text
This is a very clever headline set up. They basically converted what would be a set of bullet points or...
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my...
Great headline and limited options for marketplace user
The headline perfectly explains the mission of the website: "Turn gift cards into discounts" Above the fold the user has...
Simple homepage headline for cash back app
Sometimes all you need is a strong one liner. This headline does the job and includes the magic word: "Free".
Funny but effective direct headline
The details. Its funny but paints a picture you do not want to be a part of. You can help...
"Creativity is the Enemy" Nike Headline
This Nike headline makes you do a double-take, and makes you want to read the print below it. The text...
California avocados, a "sensuous" food
This ad for California grown avocados gets people all hot-and-bothered by showing delicious recipes and uses for them.
Above the fold text only homepage
I like this clever headline because it leaves a bit of mystery regarding what this business will do for you....
Simple banner ad with strong offer CTA
This banner ad gets straight to the point with a strong offer. It also displays a series of templates they...
Old School car ad uses scarcity to sell
It's simple but effective: A shot of the product & a headline that says they are selling fast.
Pop up with a exclusive offer to urge sign up
This shoe store offers newsletter subscribers exclusive access to private sales. Exclusivity is a powerful motivator to convert a prospect.
Yamaha "Pass the Gas Pump" Headline
In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This...
American Motors Eagle 2-wheel or 4-wheel option ad
This ad from 1983 clearly shows the uses of this wagon in the heading and includes pictures. They do this...
Spyfu homepage excellent headline and call to action
The headline paints a picture of the prospects desired outcome: "Profits" The sub lines tells you exactly what this site...
Glass Guru Car Advertising Headline
This is a simple (yet effective) add from Glass Guru on one of their work vans: GOT FOGGY WINDOWS? Guaranteed...
AirSign Vacuum Ad
This is a weirdly eye-catching ad image from AirSign. It is highly reminiscent of this 1978 Susan Wood photo. Definitely...
Awesome homepage headline and matching visuals for audio/video editor
The opening headline insinuates if you know how to use a google doc, you can easily edit video and audio...
social proof sub headline on home page
"More than 2 million canadians trust us" is a powerful statement that signals that they must be doing a good...
Great "Product Explainer" Homepage from Span.io
This is a very well done homepage from Span.io that shows off how their smart electrical panel works. I also...
"Member Missions" for Community Building
This cool concept from Membership Academy gives it's members a "mission" to complete. This is the email used to promote...