Latest
jello-weight-loss-ad

“Lowest calorie dessert” Jello Ad

In the 1950s, Jell-O wasn’t just a jiggly dessert. It was marketed as a “diet-friendly” snack—low-calorie, delicious, and cheap. This...

Ads/Print Ads/Copywriting
May 2, 2023
chiquita-banana-ad

1967 "What does a banana have to be to be a Chiquita?" Ad

This 1967 Chiquita ad nailed it. A banana… being compared to a Marine’s physical exam? Wild. But it worked. The...

Ads/Print Ads/Copywriting
Apr 23, 2023
gets-better-with-age-wallet-ad

“Gets Better With Age” Twitter Wallet Ad

Ever seen an ad that says everything without saying much? Ekster nailed it. Their tweet shows a wallet on Day...

Ads/Before and After/Tweets
Apr 19, 2023
crayola-sharpener-ad

Built-In Crayon Sharpener Box

Remember that kid with the crayon box that had a built-in sharpener? Instant playground status. This ad nailed it by...

Ads/Print Ads/Copywriting
Apr 17, 2023
Crayola-Print-Ad-with-Great-Headline

1959 Crayola Print Ad with Great Headline

This 1959 Crayola ad nails emotional marketing in one simple image: a kid pressed against a store window, eyes wide,...

Ads/Print Ads/Copywriting
Apr 15, 2023
hire-marketers-ad

MarketHire to-the-point ad

This MarketerHire ad nails clarity and credibility in one shot. It introduces Lisa, an email marketer who can lift engagement...

Ads/Instagram/Copywriting
Apr 12, 2023
Avis-cant-afford-half-empty-gas-tanks-ad

Avis “We’re only Number 2” Ad Campaign

In the 1960s, Avis was tired of losing to Hertz. Instead of pretending to be #1, they owned their underdog...

Ads/Print Ads/Copywriting
Apr 11, 2023
Headline-cocaine-chicken

When you’re trying to hit the quota 😂

This image looks wild—a pile of flour-covered chicken paired with a headline that stops your scroll cold. But behind the...

Copywriting/Funny and Weird/Headlines
Mar 25, 2023
1961-Ford-Econoline-price-advantage-ad

1961 Ford Econoline “Price Advantage” Ad

The 1961 Ford Econoline ad doesn’t waste time. Big headline. Clear promise: “America’s lowest priced pickup.” Everything else just backs...

Ads/Print Ads/Copywriting
Mar 17, 2023
1912-house-material-ad

1912 mail order house plans

In 1912, this ad screamed: “$759 BUYS THE MATERIAL FOR THIS HOUSE.” For readers of Popular Mechanics, that sounded like...

Ads/Print Ads/Copywriting
Mar 16, 2023
1951 Instructional Orange Juice Ad

1951 “Instructional” Orange Juice Ad

This vintage orange juice ad doesn’t just sell juice. It sells quantity. Instead of saying “Drink orange juice,” it says...

Ads/Print Ads/Copywriting
Mar 12, 2023
big-mac-hat

McDonald’s 1984 swag game was hard!

McDonald’s didn’t just sell burgers. They sold membership in the cool club. This 1984 ad offered a “Mac Hat” for...

Ads/Print Ads/Headlines
Mar 9, 2023
Wrangler-Jeans-Ad

1975 “Recession Copy” for Wrangler Jeans Ad

During the 1975 recession, Wrangler hit a marketing bullseye: they promised Americans they’d get every penny’s worth from their jeans....

Ads/Print Ads/Copywriting
Mar 3, 2023
Swanson-3-Course-TV-dinner

Swanson “3 Course” TV dinner

This vintage Swanson ad nails it with one simple line: “Everything from soup to dessert.” No fluff, no over-explaining. Just...

Ads/Print Ads/Copywriting
Feb 27, 2023
1972-print-ad-with-good-image-but-bad-everything-else

1972 print ad with good image but bad everything else

This ad grabs your eye fast. That’s a win. The colors, costumes, and painterly vibe scream “colonial vibes.” It’s visually...

Ads/Print Ads/Copywriting
Feb 26, 2023
Great-unsubscribe-email-from-drizly

Great unsubscribe email from Drizly

Ever notice how a boring unsubscribe page feels like a chore? Then Drizly hits you with a dog wearing glasses....

Essay/Copywriting/Emails
Feb 22, 2023
The Quiet Toy Crayola Ad

“The Quiet Toy” Crayola Ad

This 1979 Crayola ad looks like it’s for kids, but it’s actually talking straight to tired parents. “The quiet toy”...

Ads/Print Ads/Wisdom
Feb 21, 2023
1986-honda-helix-ad

1986 Honda Helix Ad - YUCK!

The 1986 Honda Helix might be the ugliest scooter ever made. But instead of hiding it, Honda leaned in hard....

Ads/Print Ads/Copywriting
Feb 12, 2023
great-headline-for-atari-ad

Great headline for Atari ad

In 1978, Atari flipped a nightly habit on its head. People were already glued to their TVs—so Atari didn’t fight...

Ads/Print Ads/Copywriting
Feb 8, 2023
yuppie-handbook-book-cover-from-1984

Awesome “Yuppie Handbook” book cover from 1984

This vintage book cover nails it: one picture, tons of context. Each arrow tells a mini-story about what defines a...

Ads/Print Ads/Headlines
Feb 7, 2023
1956-headline-for-crest-toothpaste

Great 1956 Headline for Crest Toothpaste

Crest didn’t just sell toothpaste in this ad. It sold a weapon. The headline, “WORLD’S GREATEST WEAPON AGAINST TOOTH DECAY,”...

Ads/Print Ads/Copywriting
Feb 5, 2023
Handwritten-door-flyer

Handwritten door flyer

This flyer looks like someone jotted a quick note on a “While You Were Out” slip. It’s casual, personal, and...

Ads/Print Ads/Copywriting
Feb 3, 2023
monkey-2

1962 “Pet Monday” ad

Yep, they actually sold live monkeys through the mail in the 1960s. Wild. But what’s crazier is how perfectly this...

Ads/Print Ads/Copywriting
Jan 27, 2023
pop-tart-ad

Grabbing headline Pop-Tart Ad

In 1964, Kellogg’s ran a full-page ad with a headline that screamed: “Oops! We goofed.” You can’t not read it....

Ads/Print Ads/Copywriting
Jan 25, 2023

Command Palette

Search for a command to run...