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Michael Cera + CeraVe Advertising Campaign

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Print Ads
Funny and Weird
Images
Feb 23, 2024
mCerave-moisturizing-cream
I really like this Michael Cera + CeraVe advertising campaign 😂 This was developed by WPP and Ogilvy after seeing random rumors on Reddit that Michael Cera created CeraVe.  Weeks before their SuperBowl ad they got influencers to fuel the speculation that Michael Cera was the founder, then released a funny ad disproving it.
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Michael Cera + CeraVe Advertising Campaign | SwipeFile