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1935cocacola1

1935 Coca-Cola Print Ad

Even in 1935 Coca-Cola had brand recognition on point. Red areas are most likely to attract attention, followed by Yellow/Orange...

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Aug 10, 2017
1934dodgetrucks

1934 Dodge Truck Print Ad

This classic 1934 Dodge ad uses durability as a selling point. With a great subhead readers think they should have...

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Aug 10, 2017
apples rules for success employee badge

Apple's Rules for Success for employees

This is Apple's "Rules For Success" they used to have on the back of all employee badges. Some good rules...

Formulas
Quotes
Advice
Aug 10, 2017
1928ad

1928 Aspironal Cold and Flu

This ad tries to convince readers that they should be using medicine instead of whiskey for colds. Red areas are...

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Aug 10, 2017
1926gillettesafetyrazor

1962 Gillette Razor Print Ad

In this 1962 print ad, Gillette uses social status to advertise the need for men to use their razors. Red...

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Aug 10, 2017
1923AIsauce

1923 A1 Sauce Print Ad

This is a family friendly 1923 print ad for A1 Sauce. Red areas are most likely to attract attention, followed...

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Aug 10, 2017
1919campbells

1919 Campbell's Vegetable Soup Print Ad

This copy heavy 1919 Campbell's Soup ad answers the simple question. "What shall we have for dinner?" making dinner simple....

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Aug 10, 2017
1916campbells

1916 Campbell's Soup Ad

No headline was needed for this 1916 Campbell's Soup Ad. Red areas are most likely to attract attention, followed by...

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Aug 10, 2017
7a6306e6c2d39d425dfa75d4e53837eb

1962 Pink Dove Soap Print Ad

This is a famous 1962 Pink Dove Ad by Ogilvy. Red areas are most likely to attract attention, followed by...

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Aug 9, 2017
OM-Schweppes1

1956 Schweppes Print Ad

This print 1956 print ad by Ogilvy showing Schweppes as priceless cargo. Red areas are most likely to attract attention,...

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Aug 9, 2017
1-i4VPerFudgvQPNVcbw1wVg

1969 Volkswagen It's Ugly Print Ad

This ad was published 2 weeks after the first lunar excursion modules landed on the Moon. Red areas are most...

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Aug 9, 2017
1968-14028

1968 Volkswagen Testimonial Ad

In 1968 they literally printed a handwritten letter that was sent to Volkswagen's head office as an ad. Red areas...

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Aug 9, 2017
Three Pronged Pricing

Three Pronged Pricing

Three pronged pricing is how you can offer a super low price so you don't scare people away, but also...

Formulas
Copywriting
Pricing
Aug 9, 2017
1969-13052

1969 Sony Alarm Clock Print Ad

This Sony Ad showing the first alarm clock that you only have to set once. Red areas are most likely...

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Aug 9, 2017
VW Coast

1966 Volkswagen Cost Print Ad

This 1966 ad focuses on the resale value of the Volkswagen. Red areas are most likely to attract attention, followed...

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Aug 9, 2017
VW Push

1962 If You Run Out Of Gas Volkswagen Print Ad

This 1962 print ad was part helps solve a problem when you run out of gas. Red areas are most...

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Aug 9, 2017
VW Your Wife

1964 Volkswagen Sooner Or Later, Your Wife Will Drive Home Print Ad

This 1964 ad catered to men on reasons why they should buy a Volkswagen. Red areas are most likely to...

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Aug 9, 2017
zippo_casablanca

1964 Zippo Lighter Print Ad

One of the Classic Zippo Lighter Print ads from the 1960's campaign. Showing that the Zippo still works 20 years...

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Aug 9, 2017
DDB-Ad

DDBs Volkswagen’s Think Small Print Ad

This 1959 Volkswagen's ad created by DDB changed the Advertising industry Red areas are most likely to attract attention, followed...

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Aug 9, 2017
Guinness-1-OM

Ogilvy's Guinness Guide To Cheese Print Ad

Part of Ogilvy's Guinness Guide To... campaign. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and...

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Advertorials
Aug 8, 2017