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signup-form-glowforge

Glowforge Email Signup Form

Glowforge did something clever. Instead of a boring form asking for your “name” and “email,” they turned it into a...

Signup Forms/Copywriting
Mar 11, 2021
Silly putty ad-3

Silly Putty Vintage Print Ad

These vintage Silly Putty ads nailed the formula for irresistible advertising. They didn’t just tell kids what the toy did—they...

Ads/Print Ads/Copywriting
Mar 5, 2021
retro-radio-ad

Vintage Radio Broadcasting Ad

This vintage ad nails what most modern marketers forget: clear, simple benefits. In just a few lines, it sells a...

Ads/Print Ads/Copywriting
Mar 4, 2021
Stories-of-life-before-Basecamp-and-what-s-better-now

Basecamps before and after testimonial page

Basecamp nailed their testimonial page by showing what life looks like before and after using their product. It’s not just...

Ads/Copywriting/Before & After
Feb 26, 2021
Basecamp-call-out

Basecamp Features and Benefits Image

Basecamp nails clarity with this annotated screenshot. Each callout explains what a section does, why it’s useful, and how it...

Copywriting/Images/Advice
Feb 25, 2021

Sell While You Sleep (Build A Small Digital Product To Sell)

Most people already have a “mini business” inside their daily routine. The trick is spotting it and packaging it up....

Copywriting/Podcast/Advice
Feb 23, 2021

Digital products > Physical products + services

After 20 years of selling consulting, physical stuff, and digital products, one thing stands out: digital wins. Selling bits instead...

Copywriting/Podcast/Data
Feb 22, 2021
cup-a-soup

Vintage Cup-A-Soup Ad

This old-school ad nails it: you can feel the warmth. The steam, the copper kettle, the cozy lighting. It’s not...

Ads/Print Ads/Copywriting
Feb 19, 2021
alarm-compare-chart

Keychain alarm comparison chart

Ever tried explaining product differences in words… and watched eyes glaze over? This chart from MaxxmAlarm shows exactly why pictures...

Pricing/Data/Images
Feb 17, 2021
Video

Best Platform To Sell? Ryan Moran of Capitalism.com Interview with Neville Medhora:

Ryan Moran from Capitalism.com drops insight on choosing the best platform to sell your products. Spoiler: it’s not about the...

Podcast/Videos/Advice
Feb 15, 2021
Loom-for-Marketing

Why Marketers Use Loom Sales Page

Loom nailed a smart marketing move: instead of one generic landing page, they built different ones for each team —...

Ads/Copywriting/SaaS Pages
Feb 13, 2021
Loom-for-Design

Why Designers Use Loom Sales Page

Loom nailed this landing page. It shows exactly how design teams can use Loom, using real visuals, short copy, and...

Copywriting/SaaS Pages/Images
Feb 12, 2021
email1-vs-2-cold-email

2 Cold Emails, 1 Good, 1 Bad

One cold email wins deals. The other gets ghosted. The difference? The first one leads with value, while the second...

Copywriting/Before & After/Emails
Feb 10, 2021

New Types of Jobs

Thirty years ago, nobody thought “YouTube strategist” or “Notion template seller” would be real jobs. Now they’re everywhere. The internet...

Podcast/Data/Advice
Feb 8, 2021
muhammad-ali-vs-george-foreman-ad-1974

Muhammad Ali VS George Foreman Boxing Ad from 1974

This fight poster for Ali vs. Foreman proves you don’t need fancy graphics to grab attention. A yellow background, two...

Ads/Print Ads/Flyers
Feb 3, 2021
apple-revenue-sources-chart

Apple Revenue Sources Chart

Ever stared at financial reports and felt your brain melt? This Apple revenue chart is the cure. With clean colors...

Data/Images/Advice
Feb 3, 2021
dog-vs-cat-ownership-chart

Dog and Cat Ownership Graph

This map shows dog and cat ownership by state using just color gradients. No big tables. No long explanations. Yet...

Data/Images
Feb 3, 2021
dogue-magazine

LOL "Dogue Magazine" Cover

This isn’t a Vogue cover. It’s “DOGUE.” And yet… it feels totally real. That’s the magic of good design and...

Ads/Copywriting/Funny and Weird
Feb 3, 2021
IMG_5513

Worst BBQ In Texas

Rudy’s BBQ in Austin calls itself the “Worst BBQ in Texas”. That’s the whole sign. And that’s genius. Why this...

Ads/Copywriting/Outdoor Advertising
Feb 3, 2021
wine-twitter-ad

Great sponsored ad by a wine company on Twitter

This ad nails the curiosity hook. It doesn’t say “buy wine,” it says “2 MIT grads built an algorithm to...

Ads/Copywriting/Advertorials
Feb 3, 2021
The-Generalist

Great Email Newsletter Homepage by The Generalist

This signup page from The Generalist nails the “trust me, I’m worth it” vibe perfectly. It doesn’t just ask for...

Copywriting/Home Pages/Newsletter
Feb 3, 2021
generalist-pricing

Nice 3-tiered pricing with email signup

This pricing table nails clarity, psychology, and conversion all at once. Three tiers: Free, Premium, and Believer. Each feels intentional...

Copywriting/Pricing/Advice
Feb 3, 2021
Fwd-Where-the-Smart-Money-is-Heading-nevmed-gmail-com-Gmail

Aaron Allen & Associates Newsletter

This newsletter from Aaron Allen & Associates is a great example of how to keep a B2B audience hooked with...

Copywriting/Emails/Newsletter
Feb 2, 2021
Video

A.I. Writing Using Copy.ai (Powered by OpenAI / GPT-3) feat Paul Yacoubian on Idea Gen w/ Computers

Copy.ai didn’t just launch an AI tool. It launched at the perfect time—right as GPT-3 started blowing minds across the...

Copywriting/Podcast/Tweets
Feb 1, 2021

Command Palette

Search for a command to run...