Latest
chin-reducer-swipefile-com-markup

Scammy "Chin Reducer" Ad

This “Curves of Youth” chin reducer ad might be total bunk science, but the marketing? Still rock-solid today. It nails...

Ads/Print Ads/Copywriting
Nov 28, 2020
s-1 club on producthunt

The S1 Club's Before + After Explainer Image

S-1 forms are dense and dull. The S-1 Club nailed their Product Hunt launch by showing exactly how they make...

Before & After/Videos/Images
Nov 27, 2020
sunsensor lens changing ad

One Pair of Sunglasses for All Kinds of Days (SunSensor)

This ad nails one of the most powerful marketing principles: show, don’t tell. With just one glance, you instantly get...

Ads/Print Ads/Before & After
Nov 26, 2020
fsa3wci062061

Classic Car Ad

Sometimes the best copy is no copy. This classic Cadillac Eldorado ad proves it. Just one look and you feel...

Ads/Print Ads/Images
Nov 26, 2020
ed-gandia-short-email

Ed Gandia Short and Sweet Email

Sometimes the best marketing email isn’t a story or a pitch—it’s a crisp little question that sparks curiosity. Look at...

Copywriting/Emails/Data
Nov 26, 2020
fisher-price-toys-magazine-ad

Fisher-Price Magazine Ad 1980

This Fisher-Price ad nails it with one perfect line: “Preschool toys run on child power.” That headline instantly makes you...

Ads/Print Ads/Copywriting
Nov 26, 2020
nike whos your daddy ad

Who's Your Daddy? (Nike)

Nike’s retro ad lines up two Cortez shoes—one old, one new—and hits you with the cheeky headline: “Who’s Your Daddy?”...

Ads/Copywriting/Images
Nov 25, 2020
1979 big mac ad

Tasty looking Big Mac ad from 1979

This 1979 Big Mac ad nailed one thing: it made you feel the burger. No fancy jargon, no buzzwords, just...

Ads/Print Ads/Copywriting
Nov 25, 2020
watch-listing1

Great image and text for a watch on Amazon

This Amazon product image turns a confusing gadget into an easy choice. Instead of a cluttered description, it shows exactly...

Copywriting/Images/Sales Pages
Nov 25, 2020
lululemon-branding-comparison-diagram

Lululemon Branding vs. Competitors Chart

This chart nails it. It turns dry financial data into an “aha” moment. Lululemon earns twice the profit per dollar...

Data/Images/Advice
Nov 25, 2020
magazine-story-telling-ad

Classic magazine ad for a storytelling class

This vintage ad nailed a powerful emotion: the desire to create. With a bold headline claiming "Millions of People Can...

Ads/Print Ads/Copywriting
Nov 24, 2020
project-untethered-car-marker-advertising

Project Untethered Car Marker Advertising

Sometimes, fancy marketing isn't the answer. This van proves it. A couple of dollar-store markers and a back window turned...

Ads/Outdoor Advertising/Advice
Nov 24, 2020
shiny-object-syndrome-image

Shiny Object Syndrome Image

Visualize Value nails it again. This simple chart shows how chasing “shiny objects” stops you from ever reaching freedom. Every...

Data/Images/Advice
Nov 23, 2020
vapona-bug-spray-print-ad

Vapona Bug Killer Spray Print Ad

This Vapona bug spray ad nails storytelling with almost no words. Just a pile of useless fly swatters, one stubborn...

Ads/Print Ads/Copywriting
Nov 22, 2020
porsche-dog-leash-print-ad

Porsche "Unleashed" Print Ad

This Porsche ad nails it. It doesn’t just tell you about horsepower—it makes you feel horsepower. The headline, “What a...

Ads/Print Ads/Copywriting
Nov 21, 2020
wonderbra-print-ad

Wonderbra Print Ad

This ad looks like a Facebook notification. It says, “You have 918,915 friend requests.” That’s it. No headline. No product...

Ads/Print Ads/Copywriting
Nov 20, 2020
porsche-print-ad

Porsche Print Ad

This Porsche ad doesn’t sell a car, it sells self-respect. It looks you dead in the eye and basically says,...

Ads/Print Ads/Copywriting
Nov 19, 2020
durex-print-ad

Durex End of the World Print Ad

Durex nailed (pun intended) this ad during the 2012 “end of the world” hype. The headline used a cheeky double...

Ads/Print Ads/Copywriting
Nov 18, 2020

Talking Conversion Rate Optimization, Copywriting, and Content Marketing for SEO with Peep Laja.

In 2011, Peep Laja started a simple blog about Conversion Rate Optimization. No fancy brand, no big team. Just deep,...

Copywriting/Podcast/Videos
Nov 16, 2020
axe-exit-sign-ad

Axe Exit Sign Sticker Ad

This Axe ad is genius. They stuck their version of an emergency exit sign next to a real one so...

Ads/Copywriting/Outdoor Advertising
Nov 16, 2020
vijay-sales-barbecue-manhole-ad

Barbecue Street Drain Ad

Most ads blend into the background. This one is the background. Vijay Sales turned a simple storm drain into a...

Ads/Copywriting/Outdoor Advertising
Nov 15, 2020
3m-glass-ad

3M Security Glass Street Advertisement

3M didn’t just tell people their glass was tough. They showed it. This bus stop ad displayed stacks of cash...

Ads/Copywriting/Outdoor Advertising
Nov 13, 2020
wealthiest-people-chart

Wealthiest People Diagram

This chart shows where the richest 100 people on Earth live and how their net worths compare. In one glance,...

Data/Images/Social Media
Nov 12, 2020
coffee-economics-image

Coffee Economics Image

Ever wonder where your coffee money actually goes? This chart from Chartr packs a full economics lesson into one clever...

Data/Images
Nov 11, 2020

Command Palette

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