The "DIY" Lens
Jim Bean "Back To Basics" Food Ad
A burger timeline that ends right where it started—that’s clever marketing. Jim Beam used this visual metaphor to show that...
Jim Bean "Back To Basics" Graffiti Ad
Jim Beam nailed nostalgia with this 1990 print ad. It walks through decades of cultural slogans—each capturing a moment in...
Jim Bean "Back To Basics" Pants Ad
Trends come and go—just like pants. Jim Beam’s 1990 “Back to the Basics” campaign nailed this idea with one clever...
Jim Bean "Back To Basics" Lipstick Ad
Ever notice how good ads don’t shout—they make you nod and smile? This Jim Beam ad from 1990 does exactly...
Copywriting Lenses List
Most writers stare at a blank page thinking, “Where do I start?” This list solves that. Each “lens” gives you...
Mobile Vs. Desktop Ad Spend Trends
The chart tells a simple story: mobile is where the eyeballs (and dollars) are. In 2018, desktop ruled with 56%...
Advertising Forecast for 2021
This chart tells the story of a marketing world flipped on its head. By 2021, over half of all ad...
Webinar invitation email (Before + After)
Most webinar invites sound like a snooze fest. The “before” email here? All greeting and no hook. The “after” version?...
Social Network Active Users Comparison
This chart says a lot in one glance. Facebook doesn’t just run one big platform; it owns the entire social...
Nomatic Backpack Video Homepage
Ever wish your product could sell itself? Nomatic does this brilliantly. Their homepage features an auto‑playing video showing the McKinnon...
Listerine Ad from 1971
This old Listerine ad is a masterclass in flipping negatives into positives. The product was so harsh people had to...
Bounty Paper Towel Comparison Ad
Ever notice how Bounty doesn’t say it’s better? They show it. This visual comparison is genius-level marketing because the proof...
“Passion is the side effect of mastery.”— Cal Newport
Ecommerce Growing Share of Total Q4 Sales
Every year, ecommerce eats a bigger slice of the Q4 sales pie. This chart shows it climbing from just 4.6%...
Political polarization chart
Most people say politics are getting more divided, but this chart from Pew makes you feel it. The curves pull...
Cornell Note Taking Method
Ever feel like your ideas are scattered everywhere? The Cornell note-taking method is a simple system to organize thoughts, spot...
Ahrefs Long Pricing Page
Ahrefs’ pricing page isn’t short. In fact, it’s huge. But that’s the secret sauce — it removes every question that...
Lao Tzu Quote
This Lao Tzu quote nails something most marketers forget: focus on now. Not last year’s flopped campaign. Not next quarter’s...
Kissing advertorial
This 1911 print ad is the definition of sneaky marketing. It kicks off like a scandalous “how-to-kiss” guide, complete with...
Chocolate is a fighting food
In this 1942 ad, Nestle turned an everyday candy bar into battlefield fuel. They didn’t say “buy chocolate because it’s...
Online vs. In Store Shopping Preferences
This chart shows what people bought online vs in-store back in 2017. Even then, groceries, furniture, and home goods were...
Comparing Different Types of Emails
Check out that chart. Abandoned cart emails don’t just win—they crush. They bring in $27.12 on average per email. That’s...
Growth Questions You Can Ask Yourself
Most marketers chase new hacks. Smart marketers chase better questions. A single powerful question can shift your mindset and change...