Wendy's 1979 Hamburger Newspaper Ad
Wendy’s nailed transparency before it was trendy. This 1979 “Hot ’n Juicy Explained” ad broke down exactly what made their...
1986 McDonalds cross promotion ad with Gillette
Ever seen breakfast and shaving in one sentence? McDonald’s nailed it. They partnered with Gillette to give away free razors...
Clever IKEA Sleep Ad
IKEA turned an everyday product—pillows—into something people instantly crave: better sleep. The ad shows a pill bottle labeled “Sleep,” but...
Funny Chart About Writing Ideas Out
We’ve all been there. Lying in bed at 2AM, thinking we just cracked the marketing code of the century. Everything...
Miller Shirts Ad Using Only Imagery and Pricing
When your product is the visual, let the picture speak. This old Miller Rodeo Shirts ad nails it — no...
Ford Regular Vs Giant Vans Ad with Great Imagery
This vintage Ford ad nails one concept perfectly: visual proof beats lengthy explanations. Instead of listing specs about cubic feet...
Austin Shoe Hospital Email with Before/After Pics
Austin Shoe Hospital nailed it with this email. Instead of paragraphs explaining their services, they simply showed shoes before and...
Updating a Google Presentations slide to be better
Most slides dump info and hope the reader figures out what to do. But great marketing slides make people want...
Neville MedhoraImage in iMac vs image in Zoom and MacBook Air
A/B tests tell the truth. This one showed that a mock Zoom screenshot outperformed a clean photo wrapped in an...
Microsoft Teams vs Slack
This chart tells a big story fast. Slack built a product people loved. Microsoft built a distribution machine. The result?...
Coke "Post Thanksgiving" Ad with Image Markup
Most brands stop marketing after the big holiday. Coke didn’t. This 1978 ad shows exactly how to extend a moment—taking...
CrewFire nice and clean homepage
CrewFire’s homepage is a masterclass in clean, no-fluff design. It reads like a smooth elevator pitch: what the product does,...
"Meet Skimpy Wiring" Ad
This vintage ad nails attention-grabbing storytelling. Instead of dry warnings about faulty wiring, it gives “Skimpy Wiring” a sneaky cartoon...
"It Shouldn't Take An Act of Congress" Volvo Saftety Ad
In the 1970s, car makers were getting dragged for lousy safety standards. Then Volvo dropped this mic-drop of an ad:...
"Best Time For Braces" clever billboard
This dentist nailed pandemic humor with one clever billboard: “Best time ever to get braces!” while showing a masked woman...
Brain density of humans vs elephants vs chimpanzees image
Ever try explaining a complicated concept and lose people halfway through? This image nails how to do it right. It...
Wall Street Journal Twitter Ad
The Wall Street Journal ran a killer Twitter ad with just two lines: “Less Speculation. More Information.” Simple, bold, and...
Supercar rental "price comparison" chart
This chart from Freedom Supercars nails one thing: they sold value, not metal. Instead of flexing horsepower, they compared the...
Regular Fit vs Athletic Fit Shirts
Look at this photo. Two men, same setting, same shirt color... totally different results. The left one looks like he...
How To Argue Hierarchy Pyramid
This visual nails it. Paul Graham’s “Hierarchy of Disagreement” shows how arguments level up—from dumb insults to smart refutations. Marketers...
Explaining Monitor Refresh Rate
This image nails it. It takes a techy idea like “refresh rate” and turns it into an instant “aha!” moment....
How long it takes to forget chart
Most people forget 80% of what they learn within a few days. That’s not a guess—this chart, called the Ebbinghaus...
2020 is almost over (Copywriting Course)
This image turns a boring calendar into a sales-driving visual. It was part of a Black Friday campaign reminding readers...
Scammy "Chin Reducer" Ad
This “Curves of Youth” chin reducer ad might be total bunk science, but the marketing? Still rock-solid today. It nails...