A single Instagram Reel led to every copy of a decades-old book selling out. The video? A guy enthusiastically calling...
Instagram/Books/Videos
Mar 1, 2023
Things that seem weird to teach kids today
Look at these two images: cursive vs print, analog vs digital. Both old forms were built for problems that no...
Wisdom/Copywriting/Before & After
Feb 28, 2023
Swanson “3 Course” TV dinner
This vintage Swanson ad nails it with one simple line: “Everything from soup to dessert.” No fluff, no over-explaining. Just...
Ads/Print Ads/Copywriting
Feb 27, 2023
1972 print ad with good image but bad everything else
This ad grabs your eye fast. That’s a win. The colors, costumes, and painterly vibe scream “colonial vibes.” It’s visually...
Ads/Print Ads/Copywriting
Feb 26, 2023
Keep an avocado from turning brown
This image nails visual storytelling. In one glance, you get nine different ways to keep guacamole green. It’s useful, clear,...
Ads/Images/Advice
Feb 25, 2023
Beautiful Nippon Beer Ad from 1912
This vintage beer ad isn't shouting “BUY NOW.” Instead, it’s whispering quality and culture through stunning illustration. Two elegant women,...
Ads/Print Ads/Images
Feb 24, 2023
You become what you think about
That tweet about spotting yellow cars nails it. Your brain finds what it’s trained to look for. Same deal with...
Copywriting/Motivation/Advice
Feb 23, 2023
Great unsubscribe email from Drizly
Ever notice how a boring unsubscribe page feels like a chore? Then Drizly hits you with a dog wearing glasses....
Essay/Copywriting/Emails
Feb 22, 2023
“The Quiet Toy” Crayola Ad
This 1979 Crayola ad looks like it’s for kids, but it’s actually talking straight to tired parents. “The quiet toy”...
Ads/Print Ads/Wisdom
Feb 21, 2023
Daily life check-in
Ever write copy that just feels flat? It might not be your creativity at fault—your body could be the issue....
Essay/Copywriting/Advertorials
Feb 20, 2023
Beautiful image of a ranch
This photo screams “exclusive.” A stunning ranch, hidden in an “undisclosed location.” Even without more info, you’re instantly curious. That’s...
Picture/Copywriting/Images
Feb 20, 2023
Documentary recommendations
The “Call Me Miss Cleo” HBO Max poster nails nostalgia and intrigue in one shot. Big pink letters pull your...
Ads/Copywriting/Tweets
Feb 20, 2023
Clever Barilla Pasta “Fireworks” Ad
Barilla nailed it with this “Happy New Year” ad. It’s spaghetti arranged like fireworks. No text overload. No confusion. Just...
Ads/Print Ads/Funny and Weird
Feb 20, 2023
12 Major Hair Types Simple Graphic
Ever looked at something confusing and thought, “Can’t someone just make this easy?” That’s what this hair type chart does...
Data/Images/Advice
Feb 19, 2023
“Lumpy Mail” example with bottle opener
Ever check your mail and instantly know which envelopes are junk? That’s the “B-pile.” But anything that feels personal or...
Ads/Copywriting/Direct Mail
Feb 18, 2023
ChatGPT Pricing Plan Structure
OpenAI’s ChatGPT pricing screen is a clean, simple, and smart example of the freemium model done right. It shows the...
Copywriting/Pricing/Advice
Feb 17, 2023
Simple Twitter Ad for a coffee company
This ad follows the “keep it stupid simple” rule perfectly. One image, one question, and a list of benefits that...
Ads/Copywriting/Tweets
Feb 16, 2023
Mohs Hardness Scale helpful chart
This chart nails it. It takes a complex idea—mineral hardness—and makes it instantly understandable by comparing it to things we...
Ads/Data/Images
Feb 15, 2023
Surgical terms explained in quick graphic
This simple hand-drawn chart from AsapSCIENCE takes confusing medical jargon and makes it instantly understandable. No fancy graphics. No long...
Copywriting/Images/Advice
Feb 14, 2023
Awesome “This Morning” vs “Late Afternoon” Bathroom Remodeling Ad
West Shore Home nailed the “Before and After” ad format—but added a killer twist: time. Instead of just showing a...
Ads/Instagram/Copywriting
Feb 13, 2023
What you can (and can’t) control puzzle chart
Ever feel overwhelmed by all the things out of your hands as a marketer? This “control vs. can’t control” puzzle...
Motivation/Images/Advice
Feb 13, 2023
1986 Honda Helix Ad - YUCK!
The 1986 Honda Helix might be the ugliest scooter ever made. But instead of hiding it, Honda leaned in hard....
Ads/Print Ads/Copywriting
Feb 12, 2023
Bathroom remodeling before & after Instagram ad
This Bath Fitter ad nails it with one of the oldest tricks in the marketing playbook: visual proof. In a...
Ads/Instagram/Before & After
Feb 11, 2023
1977 Old Faithful and New Faithful Volkswagen Ad
Volkswagen nailed the “Before and After” formula with this simple side‑by‑side ad. On the left, the classic Beetle. On the...
