Latest
The Power of the Persona: Dos Equis’ Legendary Cool
Most Interesting Man in the World/Ads/Print Ads
22 hours ago
How Dos Equis Made 'Interesting' a Brand Identity
Most Interesting Man in the World/Ads/Print Ads
1 day ago
The Charm of Dos Equis: Selling Swagger with a Smile
Most Interesting Man in the World/Ads/Print Ads
1 day ago
Local Paver Ad Keeps It Simple in Print
Ads/Print Ads/Direct Mail
2 days ago
“Backyard Oasis” Print Ad
Ads/Print Ads/Direct Mail
2 days ago
The Power of Persona: Dos Equis' Legendary Ad
Most Interesting Man in the World/Ads/Print Ads
3 days ago
How Dos Equis Made ‘The Most Interesting Man in the World’ Iconic
Most Interesting Man in the World/Ads/Print Ads
4 days ago
American Express Turns a Diamond into a Punchline
Ads/Print Ads/Copywriting
4 days ago
The Credit Card That Sold You Jeans (and Everything Else)
Ads/Print Ads/Copywriting
4 days ago
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The Clever Copy Behind “How to Buy Jeans”
Ads/Print Ads/Wisdom
4 days ago
How American Express Sold More Than Just a Card
Ads/Print Ads/Copywriting
4 days ago
How Dos Equis Made Being Interesting a Lifestyle
Most Interesting Man in the World/Ads/Print Ads
4 days ago
How American Express Used Humor to Make Trust Memorable
Ads/Print Ads/Copywriting
5 days ago
How American Express Used Humor to Sell Trust
Ads/Print Ads/Copywriting
5 days ago
How American Express Sold 'Peace of Mind' With Humor
Ads/Print Ads/American Express
6 days ago
Vintage Advertising: How American Express Sold 'Safe Spending'
Ads/Print Ads/Copywriting
6 days ago
The Honeymoon Advertisement That Sold Peace of Mind
Ads/Print Ads/Copywriting
6 days ago
Why an Armored Car Won’t Make You Feel Safer (But This Ad Might)
Ads/Print Ads/American Express
Jan 4, 2026
How American Express Sold Status With A Simple Tagline
Ads/Print Ads/Copywriting
Jan 2, 2026
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What's in Store with American Express: A Lesson in Prestige Marketing
Ads/Print Ads/Copywriting
Jan 1, 2026
David Ogilvy’s Playbook for Running an Advertising Agency
Ads/Print Ads/Advice
Jan 1, 2026
The Bell System’s Vision: Building Ahead of a Nation’s Growth
Ads/Print Ads/Copywriting
Dec 31, 2025
Cadillac’s Vintage Ad: Turning Enthusiasm into Status
Ads/Print Ads/Copywriting
Dec 31, 2025
Firestone’s Early Masterclass in Trust Marketing
Ads/Print Ads/Copywriting
Dec 31, 2025