Who is your target audience?
Sometimes your target audience to sell to ISN’T WHO YOU THINK. This video shows you a quick way to think more broadly about your target audience. …
Category: Videos
Explainer videos are designed to help people see and hear how to use a product or service. They can also share a product’s benefits and features.
Super easy product explainer video
This simple product makes “YouTube Chapters” timestamps automatically, and they have a super quick and easy explainer video showcasing the whole product. …
Synthesia home page
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits, and an explainer video which demo’s the product.…
Cool animated product description for clothing company
This was a clever way to show the main feature highlight of there popular mens short product line.…
Awesome homepage headline and matching visuals for audio/video editor
The opening headline insinuates if you know how to use a google doc, you can easily edit video and audio with our software. The corresponding video shows the tool in …
Quiznos Spongmonkeys Superbowl Ad
This was an actual Quiznos ad campaign that first ran during the 2004 Super Bowl.
People pay attention to things that are New, Uncommon, or Novel…..this was all of those …
Product Description Video
This is an amazing ~2minute video from Descript explaining how you can use their video transcription product. It’s funny, informative, and quickly showcases the entire product.…
Wendy’s 1984 “Parts is Parts” commercial
This 1984 Wendy’s commercial does an amazing job showing the quality of their Chicken. It almost grosses you out thinking you may not know what part of the chicken you …
Remarkable 2 Product Explainer Video
This is a cool explainer video for a “paper like” writing tablet.…
Vertoku knife slice demo
“Show, don’t tell” is a great way to sell a knife.
Vertoku is a knife brand with a nice website, nice images, plenty of info….
….but what makes their products …
How much sugar is in a can of Coke?
There are hundreds of images and videos that show the quantity of sugar in Coke and other soft drinks.
This explainer video is better than the others because of one …
Hello Sign’s Hero Section
Hello Sign does a great job combining a simple, direct message and CTA with an excellent explainer GIF.
It shows the tool in action and makes it really easy to …
Autonomous Chair Video Ad with Callouts
This is a great ad because it sets up a comfortable + happy guy on an Autonomous chair vs an uncomfortable woman on a “regular” office chair.
Then it zooms …
Dan Harmon’s 8-Step Story Circle
In this video, Dan Harmon explains how he builds the stories for Rick and Morty episodes:
- Start with a relatable character;
- Give the character a need/wish;
- Going after that need/wish
Chirp Wheel bubble wrap explainer video
This is a fantastic explainer video comparing the Chirp Wheel vs a traditional foam roller.
Chirp “proves” the product by:
- Wrapping a guy in bubble wrap.
- Rolling him over both
Panel Mini Lume Cuve Explainer Video
This is an amazing explainer video that doubles as their YouTube lead-in ad. It goes through multiple features and benefits of the light, all in one 2min video.…
PastaDrop Explainer Video
PastaDrop is a service that allows you to send pasta to friends anywhere in the continental USA.
This video does a great job of:
- Explaining what the service actually does
WPEngine landing page for Genesis Pro
This is a strong landing page offering Genesis Pro as an add-on for WPEngine users.
What’s great about it:
- The copy on the page is really direct and
Replace Your Face App ad (featuring PewDiePie)
This is a hilarious ad for a face-swapping app. The video shows PewDiePie’s face replacing the singer’s in this Indian music video.
What’s great about it:
- It shows the
Dog Using Ramp GIF
Sausage Dog Central sells ramps designed for little dogs to get on and off couches and beds safely.
This GIF shows how easy it is for dogs to use the …