
CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people's work to get a feel for...

1963 Wate On Ad
In 1963 the being skinny was out. This 1963 print ad uses a actress Eva Six to sell their weight...

70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.

Dancing Advertorial
A newspaper advertorial promoting a Dirty Dancing workshop.


How to advertise travel advertorial
This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills. Red...


How to make your sales promotions more profitable advertorial
Part of Ogilvy's famous "how to" campaign that showcases the agencies copywriting and strategy skills. Red areas are most likely...


How to launch new products advertorial by Ogilvy
Print ad created by Ogilvy showcasing the agencies knowledge on launching new products. Red areas are most likely to attract...

David Ogilvy Rinso Detergent Ad
This Rinso Detergent ad that did better than any other detergent ad, ever……because it was so easy for housewives to...

1974 How To Make Money With Your Credit Cards Print Ad
This 1974 print ad, written by Gary Halbert, was created for the book "How To Turn Plastic Into Gold" by...

1923 Caldwell's Syrup Pensin
With 47 years of practice, Dr. W.R. Caldwell proves that he is an expert in medicine. He is also offering...

Kissing advertorial
This is a crazy little advertorial that starts out like a "kissing guide" - complete with 1-2-3-style images down the...

L'Oreal Paris Advertorial
Targeting teens this advertorial was featured in the magazine Seventeen


How to create corporate advertising that sells
This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills. Red...

AppSumo Advertorial
If 70% of the article would be about the benefits of the product, how to use the product, and other...

1988 Long Lost Tapes Made By Elvis Presley Print Ad
This 1988 print ad was written by Gary Halbert targeting Elvis Presley fans.

Great sponsored ad by a wine company on Twitter
This ad creates a bit of curiosity with it's clever headline and image.

Make actionable steps in "How To" content
People write will often write “How To” content without giving the reader clear, practical ACTIONS to take. Why it’s bad:...

Dance On Your Doctors Grave Pamphlet
Here's a really simple yet catchy pamphlet title and image!

Rapid Loss Advertorial
Rapid Loss sells using a common weight cause in this two-page spread advertorial.


How to create food advertising that sells advertorial
This Ogilvy print was part of the famous "How to" campaign that showcased the Ogilvy's strategy and copywriting skills. Red...

How much should you spend on advertising advertorial
This advertorial was a great way to show companies how much they should budget for advertising. Red areas are most...


David Ogilvy Guinness Advertorial
Not only was it an advertisement for Guinness, but people used to tear it out of the magazine and keep...

1995 Gary Halbert Open Letter Print Ad
This 1995 print ad disguised as an article was created by Gary Halbert for training tapes.

1974 How To Rob A Bank Without A Gun Book Print Ad
This is 1974 Print Ad Written by Gary Halbert for a book about where to keep your money.