Crazy Burger King letter to Michelin Star

What happens when Burger King asks Michelin for a star? You get viral genius. This “open letter” ad from Burger...

Andrew Gazdecki advice on picking an idea for a startup

CopyWork on some classic ads

This handwritten recreation of Gary Halbert’s famous Coat of Arms letter is a masterclass in learning persuasion through practice. The...

1923 Caldwell's Syrup Pensin

Dr. W.R. Caldwell didn’t just heal patients; he healed his sales funnel too. This 1920s ad for Syrup Pepsin nails...

Great sponsored ad by a wine company on Twitter

This ad nails the curiosity hook. It doesn’t say “buy wine,” it says “2 MIT grads built an algorithm to...

1963 Wate On Ad

In 1963, being thin wasn’t in. This Wate-On ad flipped the usual weight-loss script by promoting weight gain, featuring actress...

Kissing advertorial

This 1911 print ad is the definition of sneaky marketing. It kicks off like a scandalous “how-to-kiss” guide, complete with...

Make actionable steps in "How To" content

Most “how-to” content fails because it never tells readers what to do. People don’t need vague steps—they need specific actions...

70% Content, 30% Sales Formula

Ever notice why some marketing emails don’t feel like marketing? They teach you something useful first, then sneak in the...

Dance On Your Doctors Grave Pamphlet

This pamphlet cover is wild. It’s got an old couple literally dancing on their doctor’s grave. Shocking? Yep. Memorable? Extremely....

Dancing Advertorial

This ad isn’t really about dance steps. It’s about that electric, movie-scene moment when you feel unstoppable. The “Dirty Dancing”...

L'Oreal Paris Advertorial

This L’Oréal x Seventeen ad doesn’t scream “Buy now.” Instead, it whispers beauty secrets while sliding product bottles into every...

Rapid Loss Advertorial

This old-school Rapid Loss advertorial is a masterclass in tackling pain points head-on. It doesn’t just sell a shake—it sells...

How to advertise travel advertorial

This Ogilvy & Mather classic, “How to advertise travel,” isn’t just a wall of copy — it’s a visual funnel...

How to create corporate advertising that sells

David Ogilvy wasn’t just writing copy. He was architecting attention. His print ad “How to create corporate advertising that gets...

How to create food advertising that sells advertorial

Ogilvy & Mather’s “How to create food advertising that sells” wasn’t just advice—it was a visual manual. The heatmaps show...

How to make your sales promotions more profitable advertorial

Ogilvy didn’t just write killer headlines—he engineered how people looked at ads. His “How to make your sales promotions more...

How much should you spend on advertising advertorial

This old-school Ogilvy & Mather ad is what happens when words and layout shake hands perfectly. A heatmap of it...

How to launch new products advertorial by Ogilvy

This Ogilvy & Mather ad doesn’t just talk about launching—it shows how to do it with style. Using heat maps,...

AppSumo Advertorial

Most product pages scream “BUY NOW.” AppSumo whispered a story. Their ad for Prey started with a break-in and a...

David Ogilvy Guinness Advertorial

Guinness didn’t just make an ad—they made art. Their “Guide to Oysters” looked like a classy food chart, not a...

David Ogilvy Rinso Detergent Ad

This old Rinso detergent ad didn’t just sell soap—it became part of the laundry room. Readers could rip it out,...

1988 Long Lost Tapes Made By Elvis Presley Print Ad

In 1988, Gary Halbert dropped an ad that looked like a news article and read like a story. It wasn’t...

1995 Gary Halbert Open Letter Print Ad

At first glance, it looks like an article from a respected sex researcher. But this isn’t journalism—it’s genius marketing by...