Q2 is near
Whatever your 2024 goal is, you have 9 more months to complete it
❌ Q1: January, February, March
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4: …
Category: Advice
These are Swipes that throw off some good advice or wisdom.
Total Addressable Market
When looking at market size it’s helpful to look at the realistic amount you can capture.
TAM: Total demand for a specific product/service in a market.
SAM: Portion of TAM …
The AIDA Slippery Slope
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
Why learn calculus?
Subjects like calculus were hard to get excited about because they never told you WHY this was helpful.
If you give zero evidence why something is useful, it’s hard to …
Build lots of things, only one needs to hit
Guy builds 20+ tools over 4 years before finding one that’s starting to work.
Lesson #1: Try lots of stuff. Pivot quick. Act fast.
Lesson #2: The real winner here …
This is how raising the price of a product can help you.
Mike was selling air purifiers for $1,000. He couldn’t sell many at that price, so he upped it to $2,000 and then he couldn’t keep them in stock.
What changed?…
Things that worked well for me in 2023:
• NEWSLETTER to interact with audience. Stay top of mind.
• SHORT CLIPS to stay top of mind, get new audience on YouTube and Instagram.
• LONG FORM PODCASTS to …
My best productivity advice for 2024:
• Write your to-do list the night before.
• When a task is finished, scratch it off.
• Never add to your to-do list the same day.
• Once you …
YouTube: Quality and Uniqueness will triumph over Quantity and Speed.
Almost everyone who has a blog YouTube Channel notices the same phenomenon where 3 to 5 articles/videos bring in alllllllll the subscribers.
I think that phenomenon will be increased in …
Noah Kagan’s Yearly Goal Chart
This is a cool Yearly Goal Chart @noahkagan makes every year, divided into 4 parts:
– Work
– Health
– Personal
– Travel
Each section limited to 4 goals or …
Caffeine Spectrum Data
Easily visualize the caffeine content you’re getting from different drinks with this cool graphic.
This is generalized data, actual content can greatly vary.…
Guard your brain when writing.
I have to “guard my brain” when trying to do work. This usually involves:
– Putting my phone upside down or far away.
– Turning on a Chrome website blocker …
The “Normal Distribution” shows up in almost every area of life.
The “Normal Distribution” shows up in almost every area of life:
• Test scores
• Height
• Stock market returns
• Intelligence
• Attractiveness
It also shows up in your …
The 4% Rule
“The 4% Rule is a “back-of-the-envelope” calculation for how much money you’d need to retire for approximately 25 years.
While people can poke holes in generalized rules like this, it’s …
Social Proof Before And After
Sprinkling in some “Social Proof” is one of the simplest additions to sales copy.
Look at this email footer and how it gains so much credibility by adding a few …
Change the paint, change the room
This is the paint equivalent of good copy:
Slightly modify where the paint is (and isn’t) and it changes up the whole thing.…
Headed to a billion dollars by sending emails, making Creator Flywheels, Nathan Barry of ConvertKit
Did an interview with @nathanbarry where we talk about who is making money with newsletters. Also:
– Setting up “Creator Flywheels” (important!)
– ConvertKit marching towards a billion dollars
– …