Webinar invitation email (Before + After)
Context:
This email was going out to a newsletter inviting people to attend a webinar on financial health.
Before:
The email was bland and weak. It didn’t give the reader …
Before and after or comparison images will quickly grab your audience’s attention and get your point across. Here are some examples.
Context:
This email was going out to a newsletter inviting people to attend a webinar on financial health.
Before:
The email was bland and weak. It didn’t give the reader …
This dog lost a ton of a weight, and this simple before/after format shows it.…
A super simple before & after photo that doesn’t even use a single word or piece of markup.…
This is a cool way to display value by placing two competing cars next to each other with features and a picture.…
This is an example of a Facebook ad rewrite done in the Kopywriting Kourse’s private members’ area.
Target audience: HVAC engineers
Goal: Get the HVAC engineers to hire this agency …
This is an example of an email rewrite done in the Kopywriting Kourse’s private member’s forum.
Context: The lead was already interested and asked for a quote for the project.…
disguise is a collaborative software tool for BIG visual productions, like concerts, theater shows, and major outdoor events.
The problem is, their home page doesn’t do a good job explaining …
This 1970s print ad for a shoe repair service is great because:
Have a product that makes an immediate (and dramatic) visual transformation?
Instead of trying to explain the transformation, just show it with a before and after pic.…
This is a great before/after image showing off the effects of LED lights vs traditional street lights.
What’s great about it:
This a great before/after photo that says, “Turn This, Into This” instead of “Before & After.”…
You want readers to immediately know what your site is about when they land on your page. That means using simple, clear language.
In this case, “Take your next steps …
When your target reader lands on your homepage, you have 5 seconds to show them your site is what they’re looking for.
Your headline is CRITICAL.
“Are you ready? Book …
Vague ads rarely work.
An easy way to upgrade your copy is to mark all vague words in your ad and ask yourself, “What does that actually look like?” Add …
One of the most common copywriting mistakes is using technical jargon. The goal of your ad should be to make it as easy as possible to understand.
Try reading through …
While the honest “Need Beer $” marketing approach worked when it was new, now the market has evolved. It’s oversaturated with fellow beggars who all use the same direct messaging. …
Most people have trust issues when it comes to their hair. To win a potential client’s trust, there’s nothing better than good ole before and after photos. Show tell them …
When most people think of “marketing” they think of showing off their brand.
But if you’re a small business, it’s often better to focus on what you can do for …
Here’s a cool image from 2015 the Stratechery made to demonstrate a relatively complex concept called “Aggregation Theory.” The image takes a complex theory and shows it in a way …
Next time you’re writing something, don’t sit down like Old Unemployed Uncle Joe here and talk about YOURSELF and YOUR problems and what YOU need.
Instead focus on how you …