Eight Sleep Product Comparison Page
This is a nicely-done, and very easy to understand comparison page for all of Eight Sleeps line of products.…
Before and after or comparison images will quickly grab your audience’s attention and get your point across. Here are some examples.
This is a nicely-done, and very easy to understand comparison page for all of Eight Sleeps line of products.…
In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram followers:
Just 4 weeks after thinking of the idea I’m …
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a book store shelf, then rendered different colors of the book …
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
Sprinkling in some “Social Proof” is one of the simplest additions to sales copy.
Look at this email footer and how it gains so much credibility by adding a few …
This guys AirBnB revenue went up after painting his rental house black.
This was in Mt Hood, Oregon. Original post is here:
A super simple before & after photos showing with the Datarails product you can go from complicated spreadsheets to a beautiful and easy-to-understand dashboard.
Before & Afters are great because …
Before & After seem to have the highest density of information transfer of any form.
Here’s a montage set of before/afters from Commit Action promoting their coaching:
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Why tell something, when you can SHOW it. Check this awesome “competitor comparison” image from PhotoAI.com, showing how their AI generated people are better.
Chat GPT:
Why merely convey information …
I love a good comparison image. This one from Synthesia shows how getting a talking head video made takes a lot of work (left), compared to generating an AI talking …
This “Ours vs Other’s” visual on Amazon shows why you should pick THIS product instead of their competitors. A simple image like this could convince someone to end their Amazon …
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing strip. It also has a curiosity-inducing headline of “Address the …
This is a very screen-shottable before/after image that helps promote a free training lead magnet for a product photography course.
I love the use of the ❌’s and ✅’s to …
This headline totally got me to look closer at the ad, and understand that Minute Maid gives me more OJ for my dollar!…
This is shoe ad that shows the shoes before and after almost 5 years…and it’s completely honest that there will be SOME wear and discoloration, but not a tremendous amount.…
This is a cool way to demonstrate the value of a hiring service, but showing the end results of their service versus using another brand.…
There’s nothing like a good old fashioned Before & After photo to demonstrate the transformation a product claims. Instead of a lot of text, this “Hims” ad just shows the …
A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost you MORE in replacement over time.
This graphic does …
I like how this simple ad hits home by shoeing what you intended to do, then what *actually* happened!…
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses.
They just paint over the brick, and paint the window trims black so …