Show Don’t Tell
Instead of telling people about your service, can you just SHOW IT instead? Like this before/after picture of helping people with their home video setups.
Or these patio enclosure pics:…
Before and after or comparison images will quickly grab your audience’s attention and get your point across. Here are some examples.
Instead of telling people about your service, can you just SHOW IT instead? Like this before/after picture of helping people with their home video setups.
Or these patio enclosure pics:…
This ad uses a “Before and After” format but with specific times that demonstrate how fast they can remodel a bathroom. …
This simple one-image ad shows a great before/after example of shower that was old, but has been remodelled. …
This “Before and After” style print ad spread in a magazine showed you the past and present of reliable cars from Volkswagen.…
Copywriting Tip: Sometimes a simple Before & After photo will explain an entire product without much need for copy.
For example, this simple advertisement for a charging device shows a …
This clever Instagram Ad for CreatorU uses a meme to show that building an audience is easier with them.…
This is a very simple ad that solves a very common problem. A simple before/after picture shows how this product frees up space and saves you from having to bring …
This is a cool before/after ad for food delivery service HungryRoot seen on Instagram and Facebook.
The image shows it’ll keep your pantry stocked, and the testimonial shows it’ll lower …
I like how Clixlo promotes their website builder by showing how many services (and their prices) you have to use to compare with their single service.
This is an ad …
This shows the power of adding some social proof (150,000 founders) to a headline and signup button.…
This is a clever use of before and after to bring awareness to a cause.…
This brands established good social proof at that start by mentioning the company age “since 1851”.
The ad introduces there new eye cream and stats the benefits. The claims are …
They did a great job on the before and after photography. It shows two different mental states and environments as a result of using this service.
Before: Your boring office …
I like that the product is shown in the before photo. A cell sits in front of the model which is presumably running the advertised app. It signals to the …
This was a great Instagram ad image by Sene.
It shows the same model in a loose and frumpy suit, then an “after” picture in the more fitted Sene Clothing …
Cool software service uses a before/after image of what you can do with old photos, and “upscale them” to look more modern.…
Great barber before/after uses no words at all, but clearly shows the product.…
Very cute before/after showcases a pet groomers work.…
Powerwashing company simple before/after doesn’t use any text, but lets the photo results speak for themselves!…