Swipe File | Before and After Archives - Page 2 of 3

Men’s Hat Before and After Print Ad

Have a product that makes an immediate (and dramatic) visual transformation?

Instead of trying to explain the transformation, just show it with a before and after pic.…

Jun 8

1

before after led lighting car parking lot

LED lighting before + after

This is a great before/after image showing off the effects of LED lights vs traditional street lights.

What’s great about it:

Instead of just comparing the light, it shows

…

Jun 8

1

Before and After Nail Into Sword Photo

This a great before/after photo that says, “Turn This, Into This” instead of “Before & After.”…

Jun 6

5

Functional Training Homepage Before and After

You want readers to immediately know what your site is about when they land on your page. That means using simple, clear language.

In this case, “Take your next steps …

Jun 5

Personal Training Homepage Before and After

When your target reader lands on your homepage, you have 5 seconds to show them your site is what they’re looking for.

Your headline is CRITICAL.

“Are you ready? Book …

Jun 5

1

Bricks Headline Before and After

Vague ads rarely work.

An easy way to upgrade your copy is to mark all vague words in your ad and ask yourself, “What does that actually look like?” Add …

Jun 5

12

Physical Therapy Sign Before and After

Before and After

One of the most common copywriting mistakes is using technical jargon. The goal of your ad should be to make it as easy as possible to understand.

Try reading through …

Jun 5

2

Panhandling Before and After (with New Copy Angle)

Before and After

While the honest “Need Beer $” marketing approach worked when it was new, now the market has evolved. It’s oversaturated with fellow beggars who all use the same direct messaging. …

Jun 5

1

Barber Instagram Before and After

Most people have trust issues when it comes to their hair. To win a potential client’s trust, there’s nothing better than good ole before and after photos. Show tell them …

Jun 5

1

Chiropractor Ad Before and After (Brand Marketing vs. Benefit Marketing)

Before and After

When most people think of “marketing” they think of showing off their brand.

But if you’re a small business, it’s often better to focus on what you can do for …

Jun 5

1

Stratechery “Aggregation Theory” Images

Here’s a cool image from 2015 the Stratechery made to demonstrate a relatively complex concept called “Aggregation Theory.” The image takes a complex theory and shows it in a way …

May 30

2

Focus on the other person’s needs

Next time you’re writing something, don’t sit down like Old Unemployed Uncle Joe here and talk about YOURSELF and YOUR problems and what YOU need.

Instead focus on how you …

May 29

13

Before & After Template With Explanations

Before and After

This is a Before & After template where you can see what descriptions need to go where.

Template Link: [LINK]

This template tells a basic “story” like this:
“[SUBJECT] looked …

May 29

6

Before/After case study or testimonial Headlines

“Casey was 245 pounds and depressed when he came to me. After a year of training at my camp, he was down to 180 and full of confidence.”
“Before Matt’s

…

Mar 21

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