Webinar invitation email (Before + After)
Context:
This email was going out to a newsletter inviting people to attend a webinar on financial health.
Before:
The email was bland and weak. It didn’t give the reader …
Category: Before and After
Before and after or comparison images will quickly grab your audience’s attention and get your point across. Here are some examples.
Dog Weight Loss Before & After
This dog lost a ton of a weight, and this simple before/after format shows it.…
Simple before & after photo using no image markup
A super simple before & after photo that doesn’t even use a single word or piece of markup.…
Easy and Simple Comparison Chart
This is a cool way to display value by placing two competing cars next to each other with features and a picture.…
HVAC Facebook Ad before/after
This is an example of a Facebook ad rewrite done in the Kopywriting Kourse’s private members’ area.
Target audience: HVAC engineers
Goal: Get the HVAC engineers to hire this agency …
Proposal email before/after
This is an example of an email rewrite done in the Kopywriting Kourse’s private member’s forum.
Context: The lead was already interested and asked for a quote for the project.…
disguise’s home page before/after
disguise is a collaborative software tool for BIG visual productions, like concerts, theater shows, and major outdoor events.
The problem is, their home page doesn’t do a good job explaining …
Shoe repair service before + after
This 1970s print ad for a shoe repair service is great because:
- It’s built around a simple before/after image.
- It mentions 300,000+ happy customers.
- It mentions several more supporting benefits
Men’s Hat Before and After Print Ad
Have a product that makes an immediate (and dramatic) visual transformation?
Instead of trying to explain the transformation, just show it with a before and after pic.…
LED lighting before + after
This is a great before/after image showing off the effects of LED lights vs traditional street lights.
What’s great about it:
- Instead of just comparing the light, it shows
Before and After Nail Into Sword Photo
This a great before/after photo that says, “Turn This, Into This” instead of “Before & After.”…
Functional Training Homepage Before and After
You want readers to immediately know what your site is about when they land on your page. That means using simple, clear language.
In this case, “Take your next steps …
Personal Training Homepage Before and After
When your target reader lands on your homepage, you have 5 seconds to show them your site is what they’re looking for.
Your headline is CRITICAL.
“Are you ready? Book …
Bricks Headline Before and After
Vague ads rarely work.
An easy way to upgrade your copy is to mark all vague words in your ad and ask yourself, “What does that actually look like?” Add …
Physical Therapy Sign Before and After
One of the most common copywriting mistakes is using technical jargon. The goal of your ad should be to make it as easy as possible to understand.
Try reading through …
Panhandling Before and After (with New Copy Angle)
While the honest “Need Beer $” marketing approach worked when it was new, now the market has evolved. It’s oversaturated with fellow beggars who all use the same direct messaging. …
Barber Instagram Before and After
Most people have trust issues when it comes to their hair. To win a potential client’s trust, there’s nothing better than good ole before and after photos. Show tell them …
Chiropractor Ad Before and After (Brand Marketing vs. Benefit Marketing)
When most people think of “marketing” they think of showing off their brand.
But if you’re a small business, it’s often better to focus on what you can do for …
Stratechery “Aggregation Theory” Images
Here’s a cool image from 2015 the Stratechery made to demonstrate a relatively complex concept called “Aggregation Theory.” The image takes a complex theory and shows it in a way …
Focus on the other person’s needs
Next time you’re writing something, don’t sit down like Old Unemployed Uncle Joe here and talk about YOURSELF and YOUR problems and what YOU need.
Instead focus on how you …