433 Before and After Examples

Discover the power of transformation with our Before and After Examples. See how products and services can change lives, looks, or spaces. From home renovations to personal makeovers, witness the dramatic differences and get inspired by real-life changes.

celsius-design-rebran.png

Celsius can design rebrand

Celsius didn’t get it right the first (or even second) time. Their early cans screamed “diet drink” and “burn calories.”...

Copywriting/Before & After/Images
Dec 21, 2024
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Hims Weight Loss Semaglutide Ozempic Shot Before/After

Ever notice how clear “this vs that” visuals instantly click in your brain? Hims nails this with a clean side-by-side...

Ads/Before & After/Data
Dec 20, 2024
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Halo Top Ice cream before and after packaging

Halo Top didn’t win by shouting “We’re delicious!” like every other brand. They won by showing “Only 280 calories per...

Copywriting/Before & After/Packaging
Dec 20, 2024
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Oikos before and after packaging

Oikos didn’t change their yogurt recipe. They just changed the packaging colors and focus. The dull blue tub got swapped...

Before & After/Packaging /Data
Dec 19, 2024
asmartbear
Jason Cohen
@asmartbear
Scared of a major change, like pricing, brand, or target audience? That’s a natural feeling. But remember that 99.99% of your future customers haven’t heard of you yet. So, approximately no one cares. Whether it succeeds or fails and you revert. So do it.

If something's not working, change it....no one cares

Jason Cohen dropped a truth bomb for marketers: almost no one’s watching that closely. If you need to change pricing,...

Before & After/Tweets/Advice
Dec 13, 2024
Video

Simpler Hair Color Instagram Product Demonstration Ad

A guy films himself on his phone, applies a men’s beard dye, and boom — gray turns to black in...

Ads/Instagram/Before & After
Dec 6, 2024
Video

Starting as a total beginner

When you’re just starting out, trying to pick a niche right away can feel like throwing darts blindfolded. Instead, go...

Business Ideas/Before & After/Videos
Dec 5, 2024
healthy-vs-unhealthy-relationship.webp

Health -vs-Unhealthy Relationship Graphic

This sketch nails a truth most brands forget: relationships should be balanced. One person (or brand) can’t carry all the...

Before & After/Images/Advice
Dec 5, 2024
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Spindrift Before & After Rebranding

Spindrift’s old cans tried to convince us they were healthy with lots of text and health claims. The new look?...

Ads/Copywriting/Before & After
Dec 2, 2024
Video

Biggest mistake of people learning trading.

Everyone in trading has that “ouch” moment. Chris Dunn breaks down why those painful trades are actually goldmines for learning....

Before & After/Money/Videos
Nov 29, 2024
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Brick and Batten Home Before and After Image Post

A simple before-and-after shot can sell transformation better than a thousand words. This image from brick&batten shows how a traditional...

Before & After/Images/Advice
Nov 28, 2024
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Re-designed sleep aid working 5% better

Both FOCL ads sell the same gummies, but the dark blue version wins. Why? It nails the fundamentals of direct-response...

Ads/Copywriting/Before & After
Nov 27, 2024
Video

The Heavenly Before and After ad

Nothing grabs attention like a good transformation. This interior design ad nails it with a simple formula: show the “before”...

Before & After/Images/Social Media
Nov 21, 2024
Video

People hate landlords

Ever wonder why your rent goes up after the landlord fixes the place? That’s the same logic behind smart pricing...

Copywriting/Before & After/Videos
Nov 18, 2024
Video

Peachy Botox Instagram Video Ad

Peachy’s ad kicks off with the most powerful visual trick in beauty marketing: a before-and-after shot. No talking heads, no...

Ads/Instagram/Before & After
Nov 13, 2024
apple-ai-phone.png

Apple Intelligence allows ChatGPT-like writing everywhere

Apple’s new “Apple Intelligence” ad nails something big: writing help is now baked into your phone. It’s like spellcheck got...

Ads/Copywriting/Before & After
Nov 11, 2024
pepsi-logos-evolution.jpg

Evolution of the Pepsi logo from 1898 - 2009

Just look at that lineup. Over 100 years of logo evolution from fancy swirls to ultra-clean minimalism. Pepsi’s branding is...

Before & After/Images/Advice
Nov 9, 2024
Video
Posted by Ayman Al-AbdullahAyman Al-Abdullah

$100m/year framework: “Persona Problem Promotion”

Ayman Al-abdullah shared a great story about how American Express grew huge by simply paying attention. They noticed customers were...

Before & After/Videos/Advice
Nov 7, 2024
furniture-comparison-sign

Furniture store using cars to compare brands

Most people can name a car brand's luxury level instantly. But furniture? Not so much. This store nailed it by...

Copywriting/Before & After/Images
Nov 6, 2024
Read Write Own

Read Write Own

Chris Dixon nails it with this visual breakdown: the internet has evolved from reading to writing to owning. In the...

Before & After/Books/Images
Oct 23, 2024
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Before and After of Chat with any PDF Sales Page

The new Chat with any PDF site nailed a subtle but powerful marketing principle: clarity converts. The redesign makes it...

Copywriting/Before & After/Videos
Oct 20, 2024
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Must B Nutty rebrand to Siete sold for $1.2 billion

A total glow-up. The company once called Must B Nutty rebranded to Siete Foods—and got scooped up by PepsiCo for...

Copywriting/Before & After/Packaging
Oct 14, 2024
Obesity-pictograph

Obesity Rates By States and Territories Infographic

This obesity map hits hard at a glance. Without reading a single number, you instantly sense the problem. That’s smart...

Before & After/Data/Images
Oct 6, 2024
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Convert Sail Before and After Sales Page Redo

Convert Sail took a plain honey product page and made it irresistible. The transformation shows how small visual and copy...

Copywriting/Before & After/Images
Oct 5, 2024

Command Palette

Search for a command to run...