406 Before and After Examples
Discover the power of transformation with our Before and After Examples. See how products and services can change lives, looks, or spaces. From home renovations to personal makeovers, witness the dramatic differences and get inspired by real-life changes.

Nufs Crackers page redesign before and after
NUFS redesigned their cracker product page and saw conversion rates jump. The tweaks weren’t fancy—but they nailed basic sales psychology...

Late Checkout Agency Client List
This agency didn’t just name-drop clients. They turned their client list into a visual leaderboard of credibility. Big logos. Big...

Magic Call Script Signup Form
The “before” version looked nice but didn’t sell. The “after” version adds a simple graphic showing a web page and...

The Spreadsheet Apocalypse Graph
This graph shows how spreadsheets “killed” bookkeeping jobs but unlocked way more high-value roles in analysis and management. Every big...

Hampton Before and After Website Design
The Hampton redesign didn’t reinvent the wheel, but it sure polished it. The site went from dark and formal to...
Small money move vs big money move:
In this YouTube Short, a cleaning company shows a filthy car interior going from gross to spotless in under 30...

How Rich People Pay No Taxes
This image breaks down how the wealthy legally pay no taxes by borrowing against their assets instead of selling them....

Informal vs formal dinner place setting
This image is a crash course in table-setting etiquette—from casual spaghetti night to tuxedo-level formality. But it’s also a sneaky...

US national debt visualisation.
A single image. No headline. Barely any text. Yet it hits you right in the gut. The Atlas Society’s graphic...

2010 vs 2024 content marketing
Back in 2010, content marketing was simple: write blog posts, hit publish, and pray for traffic. Fast forward to 2024...

Before and After Website Redesign
Nothing says “I know what I’m doing” like a killer before-and-after image. This one nails it. The side-by-side layout instantly...

Package Re-design of RXBar
RXBar’s packaging rebrand is a masterclass in clarity. They went from a typical “healthy vibe” design to bold, front-facing ingredient...

Conferences Then -VS- Now
Conferences used to be all about sitting through long speeches and keynotes. Now, the real action happens between the sessions....

Before/After Pricing Showcase for CRO Testing
Look at this side-by-side from ConversionWise. Same product, same page… but one tiny redesign pulled in an extra $47,927 per...

ConversionWise CRO Comparison Graphic
This chart from ConversionWise nails the perfect visual pitch. It quickly shows how their CRO service stacks up against media...

Evolution of the Alphabet chart
This chart shows the wild evolution of our alphabet—from ancient squiggles to the clean A-Z we know today. It’s a...

Eight Sleep Product Comparison Page
Ever been stuck trying to choose between three similar products? Eight Sleep nails the comparison page game. Their layout makes...

Book Split Test: Rob Roseman’s WTF Divorce Journal
Most people take years to write a book. Rob Roseman did it in 4 weeks. His secret? Market testing every...

Book Split Testing: Noah Kagan’s Million Dollar Weekend
Noah Kagan didn’t guess his book cover design. He tested it. He literally photoshopped mockups of his book Million Dollar...
This is how raising the price of a product can help you.
Mike sold $1,000 air purifiers. Nobody cared. He doubled the price to $2,000—and suddenly sold out. Weird? Not really. The...

It’s not a “pivot” if you don’t lose a bunch of customers.

Which of these Facebook ads will do better?
Sometimes fancy design kills conversions. Laurie Bell ran a Facebook ad test for the sports team app Heja: one ad...

Social Proof Before And After
A simple tweak can completely change how trustworthy your message feels. This image shows how one small edit transforms a...

Planning out UI/UX with pen & paper
Designers love Figma, but sometimes the fastest way to fix a messy user flow is by grabbing a pen. These...

