Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Neville MedhoraBook Split Test: Rob Roseman’s WTF Divorce Journal
In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram...
Social Proof Before And After
Sprinkling in some "Social Proof" is one of the simplest additions to sales copy. Look at this email footer and...
Before & After photos are awesome
Before & After seem to have the highest density of information transfer of any form. Here’s a montage set of...
Before & After comparison of video vs AI video
I love a good comparison image. This one from Synthesia shows how getting a talking head video made takes a...
Before/After shot for a product photography course
This is a very screen-shottable before/after image that helps promote a free training lead magnet for a product photography course....
Cool “Us” vs “Them” graph showing a service
This is a cool way to demonstrate the value of a hiring service, but showing the end results of their...
Cool graphic showing “Cheaper is not better”
A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost...
White paint on brick trend before/after
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses. They just paint...
Bathroom remodeling before & after Instagram ad
This simple one-image ad shows a great before/after example of shower that was old, but has been remodelled.
Noah KaganBook Split Testing: Noah Kagan’s Million Dollar Weekend
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a...
AirBnB revenue went up after painting house black
This guys AirBnB revenue went up after painting his rental house black. This was in Mt Hood, Oregon. Original post...
Great “Ours vs Other’s” product image
This “Ours vs Other’s” visual on Amazon shows why you should pick THIS product instead of their competitors. A simple...
Clever OJ ad makes you look closer at it
This headline totally got me to look closer at the ad, and understand that Minute Maid gives me more OJ...
Visually showing procrastination
I like how this simple ad hits home by shoeing what you intended to do, then what *actually* happened!
Show Don’t Tell
Instead of telling people about your service, can you just SHOW IT instead? Like this before/after picture of helping people...
Neville MedhoraWhich of these Facebook ads will do better?
Which of these do you think would do better? A or B? In our community site Laurie Bell completed this...
Boring industry Excel before/after
A super simple before & after photos showing with the Datarails product you can go from complicated spreadsheets to a...
PhotoAI.com product comparison image
Why tell something, when you can SHOW it. Check this awesome “competitor comparison” image from PhotoAI.com, showing how their AI...
Great Us -VS- Them Instagram ad
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing...
Honest before/after shoe ad with time
This is shoe ad that shows the shoes before and after almost 5 years…and it’s completely honest that there will...
Before & After Hair Loss Ad
There’s nothing like a good old fashioned Before & After photo to demonstrate the transformation a product claims. Instead of...
Before and After Transformation Photos
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses. They just paint...
Awesome “This Morning” vs “Late Afternoon” Bathroom Remodeling Ad
This ad uses a “Before and After” format but with specific times that demonstrate how fast they can remodel a...
1977 Old Faithful and New Faithful Volkswagen Ad
This “Before and After” style print ad spread in a magazine showed you the past and present of reliable cars...