I used to go to A LOT of conferences. Starting around 2015 I noticed just going for the main speeches...
This is an awesome way to demonstrate what a CRO testing company does, and it even shows the results of...
This is a great graphic by ConversionWise comparing their CRO service to media buying and ads.
This is a nicely-done, and very easy to understand comparison page for all of Eight Sleeps line of products.
In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram...
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a...
Which of these do you think would do better? A or B? In our community site Laurie Bell completed this...
Sprinkling in some "Social Proof" is one of the simplest additions to sales copy. Look at this email footer and...
This guys AirBnB revenue went up after painting his rental house black. This was in Mt Hood, Oregon. Original post...
A super simple before & after photos showing with the Datarails product you can go from complicated spreadsheets to a...
Before & After seem to have the highest density of information transfer of any form. Here’s a montage set of...
Why tell something, when you can SHOW it. Check this awesome “competitor comparison” image from PhotoAI.com, showing how their AI...
I love a good comparison image. This one from Synthesia shows how getting a talking head video made takes a...
This “Ours vs Other’s” visual on Amazon shows why you should pick THIS product instead of their competitors. A simple...
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing...
This is a very screen-shottable before/after image that helps promote a free training lead magnet for a product photography course....
This headline totally got me to look closer at the ad, and understand that Minute Maid gives me more OJ...
This is shoe ad that shows the shoes before and after almost 5 years…and it’s completely honest that there will...
This is a cool way to demonstrate the value of a hiring service, but showing the end results of their...
There’s nothing like a good old fashioned Before & After photo to demonstrate the transformation a product claims. Instead of...
A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost...
I like how this simple ad hits home by shoeing what you intended to do, then what *actually* happened!
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses. They just paint...
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses. They just paint...