The 4 U's Copywriting Formula

If your headline doesn’t make people stop scrolling, it’s invisible. The 4 U’s formula is the cheat code for writing...

Sales Email Copywriting Formulas

Ever stared at a blank screen wondering how to start your sales email? Sendlane swoops in with four tried-and-true formulas...

The One-Up Lens

YardZen Before/After Pic

Nothing grabs attention faster than a dramatic transformation shot. Yardzen nails this with a clean before-and-after that instantly sells the...

The Exotic Lens

The Problem-Agitate-Solution (PAS) Copywriting Formula

Ever get stuck staring at a blank page? Use the PAS formula. Problem, Agitate, Solution. It’s like storytelling for selling...

10 Steps to Writing Great Copy

This visual nails the fundamentals of great copywriting. It’s not about fancy words or clever rhymes. It’s about clarity, benefits,...

The X-Factor Lens

Ever wonder why some ads make products look like magic? It’s because they position the product as the secret ingredient...

The Value-First Lens

How To Create Advertising That Sells by David Ogilvy

David Ogilvy’s “How to Create Advertising That Sells” wasn’t an ad for a product. It was an ad for Ogilvy...

The Discovery Lens

When Working More Is A Waste Of Time

This chart nails a truth every marketer needs: more hours ≠ more results. After a certain point, the output curve...

Creative Tailgaiting Billboard

This billboard doesn’t just tell you “don’t tailgate.” It shows you the brutal cost of tailgating so powerfully you can...

The Lightbulb Lens

Funny Dentist Ad

Ever seen an ad that makes you laugh and proves its point instantly? This dental ad nails it. The guy’s...

The Long-Term Lens

Funny Dentist Billboard

Most dentist ads show people with perfect teeth. Boring. This one hits differently. Horizon Dental Care used a close-up of...

The Easy-Peasy Lens

Checy Caprice Print Ad

This vintage Chevy ad nails it: it doesn’t just list specs, it turns them into solutions. The headline? “Up to...

Facebook Vintage Newspaper Ad

This clever print ad from Maximedia shows Facebook as if it were launched in the 1950s. The twist: they’re actually...

The WARNING Lens

The Problem-Solver Lens

The Objection-Buster Lens

The Shoe Pocket

At first glance, this 80s ad looks janky. A weird little “shoe pocket” attached to a sneaker? But look closer...