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The Imperfect Website Black Friday

Off The Grid Signup Form

This signup page for The Imperfect Website is a masterclass in conversion-focused design. It gives visitors zero reason to hesitate...

Signup Forms/Copywriting/Images
Mar 7, 2018
HustleCase The Whiteboard Laptop Case

HustleCase Sales Page

The HustleCase team took something totally unsexy—a laptop whiteboard cover—and made it irresistible. Their secret? Showing the product in action...

Ads/Copywriting/Images
Mar 7, 2018
Siteleaf A friendly CMS for your static site

Siteleaf Website

The Siteleaf homepage is basically a mini marketing course. It’s aimed at developers, but anyone can instantly “get it.” No...

Copywriting/SaaS Pages/Images
Mar 7, 2018
Aura Best Mindfulness Meditation App for Stress and Anxiety

Aura Health

Aura nails what most wellness brands miss: mood consistency. The moment you hit their homepage, the gentle ocean view and...

Copywriting/SaaS Pages/Images
Mar 7, 2018
Best free time tracking app for iPhone

Toggl Sales Page

Most time-tracking apps scream “boring.” Toggl flips it—making users feel like heroes chasing down stolen minutes. The whole page feels...

Copywriting/SaaS Pages/Images
Mar 7, 2018
mobile time tracking

Toggl App

Toggl’s ad nails the message: a cheeky cartoon character literally climbing onto a phone screen to steal time. The tagline:...

Ads/Copywriting/SaaS Pages
Mar 7, 2018
Teardwn You Need Web Copy That Sells

Miguel Ferreira Copywriting Portfolio Website

Miguel Ferreira’s portfolio site isn’t just showing off his work. It’s doing the work. His site sells you on his...

Copywriting/Portfolio/Advice
Mar 7, 2018
growth-lab-pricing

6 Ways To Make Money Online

This GrowthLab chart hits the crossroads every entrepreneur faces: do you chase low-cost, quick-return ideas or go all in on...

Pricing/Money/Data
Mar 3, 2018
website before and after

Jessica Jobes Before and After Website

This image nails the “proof” factor. A dull, zero-leads webpage on the left. A sleek, lead-machine version on the right....

Ads/Copywriting/Before and After
Mar 3, 2018
Chris_rock
"Pressure makes diamonds, not hugs"
Chris Rock
Copywriting/Data/Quotes
Feb 27, 2018
campbell's soup on the rocks (brainy rain)

Campbell's Soup On The Rocks Ad

You expect soup in a bowl, not poured over ice. That’s exactly why this old-school Campbell’s ad hits hard. It...

Ads/Print Ads/Copywriting
Feb 23, 2018
hustlecon data-based pricing structure

HustleCon Date-Based Pricing Structure

This ticket page screams “buy now or pay more later.” HustleCon makes it blatantly clear that hesitation costs you cash....

Copywriting/Pricing/Advice
Feb 19, 2018
Creative Cloud pricing

Creative Cloud Pricing Page

Adobe’s Creative Cloud pricing page is like a buffet where you instantly know what’s on every plate. You see what...

Copywriting/Pricing/Data
Feb 8, 2018
Adobe-Dimension-sales-page

Adobe Dimension Sales Page

Adobe’s Dimension sales page takes a tough concept—3D design—and makes it feel easy. Instead of geeking out with jargon, the...

Copywriting/Images/Sales Pages
Feb 8, 2018

Getting Your First Freelance Writing Jobs

Everyone wants to make money writing, but that first $100 feels like climbing Mount Doom with a keyboard. This video...

Copywriting/Motivation/Emails
Feb 6, 2018

How To Become A Copywriter (with No Experience)

No clients? No samples? No problem. The smart move isn’t waiting for permission—it’s hitting publish and learning as you go....

Copywriting/Motivation/Advice
Feb 6, 2018
Leanpubs_price_slider

Sliding pay button with minimum price

Leanpub nails the art of “feel good” pricing. Their ebook checkout shows a $10 minimum and a $12 suggested price,...

Copywriting/Pricing/Data
Feb 2, 2018
Video Plans for Marketing Advertising Training eLearning and Crowdfunding GoAnimate com

GoAnimate's The Three Pronged Pricing

Ever notice how pricing pages come in neat sets of three? This GoAnimate (now Vyond) table nails the “Good, Better,...

Copywriting/Pricing/Advice
Jan 31, 2018
Create Animated Videos for your Business GoAnimate com

GoAnimate landing page that explains product visually

GoAnimate’s homepage breaks a common marketing rule—because it doesn’t just tell you what it does, it shows you. The hero...

Copywriting/Home Pages/Videos
Jan 31, 2018
codementor.io_howitworks_mentorship

Codementor “How It Works” Page

Codementor’s “How It Works” page is a masterclass in clarity. It takes something potentially confusing—on-demand coding mentorship—and makes it feel...

Copywriting/Home Pages/About Pages
Jan 7, 2018
Ben-Wise-portfolio

Ben Wise: Copywriter

Ben used to send clients a messy Google Drive folder full of good stuff they couldn’t find. Now, he’s got...

Copywriting/Portfolio/Videos
Jan 1, 2018
portfolio_price_upfront

The “Price Upfront” Portfolio Template

Most freelancers build portfolios that feel like a museum tour. Neville Medhora built one that feels like a checkout page....

Copywriting/Portfolio/Data
Jan 1, 2018
Portfolio-Nev-Style

The “Neville Style” Portfolio Template

Everyone’s fussing over building fancy portfolio sites. Neville Medhora didn’t. He made his copywriting portfolio a plain Google Doc. Yup…...

Copywriting/Portfolio/Advice
Jan 1, 2018
Portfolio-basic

The “Basic” Portfolio Template:

Most portfolios look like resumes on steroids. Too many words, too much noise, not enough proof. Neville Medhora’s portfolio flips...

Copywriting/Portfolio/Data
Jan 1, 2018

Command Palette

Search for a command to run...