Hello Sign's Hero Section

HelloSign nails the landing page formula: a short headline, one clear CTA, and a looping GIF that shows exactly what...

Entrepreneur's journey: What you see vs What you don't see

Jon Yongfook’s graph nails a painful truth: people only notice the spike, not the slog. On the left, a shiny...

Youtube Vintage Newspaper Ad

This ad by Maximedia shows YouTube as if it were old-school tech, like something you’d see in a 60s newspaper....

Skype Vintage Newspaper Ad

This Maximedia ad shows Skype as if it were a retro 1950s invention. The twist? It’s a clever reminder that...

Oberlo Home Page

Oberlo nails the homepage formula. Everything screams “easy win” — from the crystal-clear headline to the simple signup button. It...

Twitter Vintage Newspaper Ad

Maximedia’s ad turns Twitter into a 1950s product pitch — and it’s genius. The copy mimics old-school charm while the...

Made By Matthews Software Design Services Page

Ever land on a service page and feel totally lost? This design fixes that. It takes a long list of...

Sarah Marie Anderson Copywriting Services Page

This services page is a masterclass in clarity. It shows two main offers front and center, then gives visitors a...

Kira Hug Copywriting Services Page

Most service pages are boring. Kira’s isn’t. She turned hers into a full-on French restaurant experience—complete with “Le Menu,” “Les...

Talking Shrimp Work With Me Page

Talking Shrimp’s “Work With Me” page is a masterclass in how to make people want to hire you — not...

Neville Medhora Work With Me Page

Neville’s “Work With Me” page looks like a secret club invite. Simple headline, playful photo, and straight-to-the-point copy. No fancy...

The Contrarian Lens

The "DIY" Lens

Jim Bean "Back To Basics" Food Ad

A burger timeline that ends right where it started—that’s clever marketing. Jim Beam used this visual metaphor to show that...

Jim Bean "Back To Basics" Graffiti Ad

Jim Beam nailed nostalgia with this 1990 print ad. It walks through decades of cultural slogans—each capturing a moment in...

Jim Bean "Back To Basics" Pants Ad

Trends come and go—just like pants. Jim Beam’s 1990 “Back to the Basics” campaign nailed this idea with one clever...

Jim Bean "Back To Basics" Lipstick Ad

Ever notice how good ads don’t shout—they make you nod and smile? This Jim Beam ad from 1990 does exactly...

Copywriting Lenses List

Most writers stare at a blank page thinking, “Where do I start?” This list solves that. Each “lens” gives you...

Mobile Vs. Desktop Ad Spend Trends

The chart tells a simple story: mobile is where the eyeballs (and dollars) are. In 2018, desktop ruled with 56%...

Advertising Forecast for 2021

This chart tells the story of a marketing world flipped on its head. By 2021, over half of all ad...

Webinar invitation email (Before + After)

Most webinar invites sound like a snooze fest. The “before” email here? All greeting and no hook. The “after” version?...

Social Network Active Users Comparison

This chart says a lot in one glance. Facebook doesn’t just run one big platform; it owns the entire social...

Nomatic Backpack Video Homepage

Ever wish your product could sell itself? Nomatic does this brilliantly. Their homepage features an auto‑playing video showing the McKinnon...

Listerine Ad from 1971

This old Listerine ad is a masterclass in flipping negatives into positives. The product was so harsh people had to...