David Ogilvy on the Customer
The customer is not a moron. She’s your wife — David Ogilvy
Leo Burnett on Ad Writing
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. —...
Mary Wells Lawrence on Advertising
The best advertising should make you nervous about what you’re not buying. — Mary Wells Lawrence
Neville Medhora on Being Interesting
Be interesting! Even if you have something interesting to say, your delivery can make people read, or run. — Neville...
Growth Lab Endless Audience Sales Page
This is a great example of an in-depth sales page for lifetime access to Endless Audience. This sales page will...
Usability Hour UX Consulting Form
This is an easy and clean consulting page done by UsabilityHour. At the end of the page, it gives you...
Self-Storage One Pager Flyer
This is a One Pager that advertises self-storage to students. It’s super simple and to the point. Red areas are...
San Francisco Comic Con Homepage
The Comic Con homepage for San Francisco has a super funky and cool design that feels very "superhero-ish" and feels...
Spending Habits Graph
A great design to get across the point of spending habits.
Gary Halbert on Direct Mail
Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own...
Eugene Schwartz About a Sentence
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise. —...
Shirley Polykoff on Copy
Copy is a direct conversation with the consumer. — Shirley Polykoff
Joseph Sugarman on Emotion and Logic
You sell on emotion, but you justify a purchase with logic. — Joseph Sugarman
Book Cover Mall Sales Page
This is a great looking page for Book Cover Mall that sells users on getting a book cover made. It's...
Skating Rink Live Infographic Banner
This was a sign spotted by Dylan Spitz at a local skating rink that promoted some interesting facts and numbers...
Veterinarian One Pager
Make people aware of this vet clinic. The picture of the dog & cat immediately implies this is some animal-related...
NASDA Government One Pager
One Pagers are quite a common handout in politics. If you’re schmoozing at a political party, want some support for...
Female Weight Loss Before and After Photo
This is an example of before and after weight loss photos.
Gary Halbert on Markets
Find a market first... and then concentrate on a product! — Gary Halbert
Bill Bernbach on Impressions
Nobody counts the number of ads you run; they just remember the impression you make. — William Bernbach
Maurice Saatchi on Arguments
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument. —...
Matthew Barby Consulting Page
This is a great example of a consulting page by Matthew Barby. The format is: [BOLD CLAIM] [HOW HE CAN...
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Seth Godin’s AltMBA One Pager
A one page print out you can give to an employer, colleague, or friend who’d be interested in the AltMBA...
Content School Sales Page
This is a short and simple sales page for Content School hosted by Neville Medhora. It's a location based event...
