Scratch Explainer Video

Scratch doesn’t sell “learn to code.” It sells fun, creativity, and instant results. That’s why millions of kids drag colorful blocks around a screen instead of typing dull lines of code.

Why the Scratch Formula Works

• Visual beats verbal: Bright blocks make syntax less scary.
• Quick wins: Kids see something move after one click.
• Community spark: Sharing builds belonging and repeat visits.
• Kid-level design: Big buttons, no tech speak.

Brands Using the Same Trick

• Duolingo makes language feel like a game with streaks and XP.
• Khan Academy Kids wraps math in friendly cartoons.
• LEGO Mindstorms sneaks coding lessons into robot playtime.

Scratch proves that if you make learning feel like play, people stick around longer.