
Guard your brain when writing.
You know that feeling when you sit down to “get work done”… and 10 minutes later you’re scrolling Instagram? These...

The “Normal Distribution” shows up in almost every area of life.
That hypnotic image above shows the “normal distribution” in real life. Drop enough balls, and most end up in the...

🎤 S.W.I.P.E.S. Email (Friday December 22nd, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, December 22, 2023A fun email for Friday. I...

Flyer advertising in the wild
A $4 flyer can bring in thousands. This photo nails it: simple, bold, and hyper‑local. While big brands chase digital...

Let’s re-do this classic 1950’s David Ogilvy ad for Schweppes Tonic Water.
This old Schweppes ad is a masterclass in timeless visuals. A bearded man inspecting a bottle upside-down—simple, striking, and instantly...

The world’s top Podcasts in 2023
Every top podcast in 2023 has one thing in common: a strong personal brand behind it. Rogan, Alex Cooper, Huberman,...

🎤 S.W.I.P.E.S. Email (Friday December 15th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼Edition: Friday, December 15th, 2023A fun email for Friday. I...

Which of these Facebook ads will do better?
Sometimes fancy design kills conversions. Laurie Bell ran a Facebook ad test for the sports team app Heja: one ad...
Go where there's "Peak Demand" for $1m/mo - Mike Feldstein and Neville Medhora Interview
Mike Feldstein built his career in the “Disaster Industry” — chasing peak demand wherever it hits. Hail storm? Roof repair...

Life After Death Warning Sign
Spotted this sign on a fancy gate in Austin. It’s hilarious, sure—but also a masterclass in persuasive communication. One sentence,...

🎤 S.W.I.P.E.S. Email (Friday December 8th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, December 8th, 2023A fun email for Friday. I...

The 4% Rule
This image nails something marketers can steal: taking a complex idea (retirement math) and turning it into one easy formula...

Newsletters are just blogs.
This cartoon nails it: one voice shouting at a massive crowd, hoping someone listens. That’s what posting on a blog...

Social Proof Before And After
A simple tweak can completely change how trustworthy your message feels. This image shows how one small edit transforms a...

🎤 S.W.I.P.E.S. Email (Friday December 1st, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, December 1st, 2023A fun email for Friday. I...

Arrow Mockup Pool Ad
This Instagram Story from Texas Tiny Pools nails a key marketing trick: educate while showing your product in action. Instead...

More experiments in 2024.
This photo captures a marketer ready to shake things up. The message is simple: more experiments, more progress. Why It...

Planning out UI/UX with pen & paper
Designers love Figma, but sometimes the fastest way to fix a messy user flow is by grabbing a pen. These...

World's Toughest Truck Ad
The Cybertruck launch is giving iPhone 2007 vibes. Everyone is either laughing at it or lining up to see it....

🎤 S.W.I.P.E.S. Email (Friday November 24th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, November 24th, 2023A fun email for Friday. I...

Injured? Good!
Someone on Reddit made a fake billboard that simply says: “Injured? GOOD.” It’s not real, but it’s genius. It instantly...

AppSumo Black Friday Retro-Advertising
AppSumo nailed this one. Their Black Friday promo mimics the classic Windows 95 box, but swaps the logo for an...

🎤 S.W.I.P.E.S. Email (Friday November 17th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼Edition: Friday, November 17th, 2023A fun email for Friday. I...

Hilarious and unique marketing agency landing page
This homepage from First Class Agency is a masterclass in grabbing attention. Bright colors, bold fonts, a unicorn with a...