Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!

What is in Coca-Cola Ad
Interesting ad by Coca-Cola justifying that it is safe to drink. It goes through all the popular cases against it...

"Mental Contrasting" goal setting method
An interesting way to approach goal setting.

Powerwashing before and after photo
Powerwashing company simple before/after doesn’t use any text, but lets the photo results speak for themselves!

Joseph Campbell tweet on fear

Awesome BlackMagic.so Homepage
This is a great example of a SaaS home page: Explains the product Shows the product Gives easy download links...

Kodak Christmas Ad from 1955
This old school Kodak ad showcases it's entire lineup of products (including price) as kind of a "Christmas Gift Guide."...

Russian McDonald’s Email
This is a pretty awesome Russian McDonald’s email…while we have no clue what the text says, those images speak for...

Kools “Cold” Ad
This ad for Kools Cigarettes promotes the menthol in the cigarette as “good” for your throat. Whilst this might be...

Scott "Soft" Ad
This ad is for toilet paper, but they use classy and "soft looking" imagery to convey how soft the toilet...

Jesse Pujji tweet about communication

Scan Cafe Before and After Photo
Cool software service uses a before/after image of what you can do with old photos, and “upscale them” to look...

Pet groomer dog haircut before and after
Very cute before/after showcases a pet groomers work.

Norwex detergent before and after
Great add showing a before and after photo alongside the product

Behind every great writer

British Rail Protection Ad
This old ad taken out by British Rail tries to sway public opinion to vote for more rail transportation and...

Oscar The Grouch Motivation
This is a funny Oscar The Grouch piece of motivation, but somehow sticks in my head 😂

WeWork Black Friday Sale Email
One of the best ways to promote a Black Friday deal is by giving a deep discount on an existing...

Presto Pressure Cooker Ad
This ad for a pressure cooker goes into detail about how you can cook quick meals with this device. It...

Botox and Dermalfill Ad
Good use of “text callouts” to markup this image showing how to use Botox.

Beardbrand Before and After Image
Great barber before/after uses no words at all, but clearly shows the product.

Andrew Gazdecki advice on picking an idea for a startup
Product Description Video
This is an amazing ~2minute video from Descript explaining how you can use their video transcription product. It’s funny, informative,...

Working in marketing advice.

Neat Christmas McDonald’s ad
This clever ad shows some of the McDonald’s products morphed into traditional Christmas stuff like Santa and a Christmas Tree.