What Gives Energy? -vs- What Drains Energy?

This chart hits hard: creativity isn’t about more hours, it’s about better energy. If your tank’s empty, no hack will...

Raising the price of a product means a lot:

Shaan Puri Website

Shaan’s site hits you with clarity in five seconds flat: “I write things here.” Boom. You instantly know what he...

Neville college website

Back when most student websites were boring resumes, Neville Medhora made something personal and fun. His old site looked like...

6 Landing page copywriting tips

Most landing pages flop because they talk about what they do instead of why people should care. This one-pager from...

How Rich People Pay No Taxes

This image breaks down how the wealthy legally pay no taxes by borrowing against their assets instead of selling them....

🎤 The SWIPES Email (Friday, August 9th, 2024)

Friday, August 9th, 2024​An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:​Swipe: This graphic showing...

Informal vs formal dinner place setting

This image is a crash course in table-setting etiquette—from casual spaghetti night to tuxedo-level formality. But it’s also a sneaky...

Making friends, keeping friends, and growing your network (from the master Nick Gray)

Nick Gray turned small talk into a marketing superpower. His book The Two Hour Cocktail Party lays out a simple...

How to measure daylight image tutorial

This graphic teaches you to measure daylight using just your hand. The best part? You “get it” in three seconds...

The blueprint to creating a profitable SaaS business

This handwritten blueprint nails how to build a lean, profitable SaaS business — no VC funding, no fluff, just smart...

Famous Pirate flags

Pirate flags were early brand logos. Each one told a story at a glance: “Here comes trouble.” The skulls, swords,...

CEO vs CFO vs COO

Ever feel like your marketing team needs a CEO, CFO, and COO of its own? This chart by Nicolas Boucher...

🎤 The SWIPES Email (Friday, August 2nd, 2024)

Friday, August 2nd, 2024​An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:​Swipe: BAD NEWS: This...

Types of communities by price and structure.

Ever wonder why some online communities charge $20 a month while others cost $2,000? This chart breaks it down perfectly....

Caffeine in popular drinks chart

This chart does something most ads fail to do — it makes complex info instantly clear. In one glance, you...

Anatomy of human muscles illustration

This muscle map nails clarity. Every color, label, and line works together to make a dense topic easy to digest....

US national debt visualisation.

A single image. No headline. Barely any text. Yet it hits you right in the gut. The Atlas Society’s graphic...

Five Ways to Build a $100M SaaS Business

Ever wonder how SaaS companies hit $100 million a year? This chart makes it ridiculously clear. It shows five “animals”...

2010 vs 2024 content marketing

Back in 2010, content marketing was simple: write blog posts, hit publish, and pray for traffic. Fast forward to 2024...

Why a company buys back stocks article.

A headline like “Look Closely When a Company Buys Back Stock” does something simple but brilliant: it turns a boring...

🎤 SWIPES Email (Friday July 26th, 2024)

Friday, July 26th, 2024​An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:​Swipe: I love this...

Before and After Website Redesign

Nothing says “I know what I’m doing” like a killer before-and-after image. This one nails it. The side-by-side layout instantly...

Bike Visibility in Traffic

This chart nails it. In half a second, you understand which color keeps you safest on a bike. No extra...