Apple Intelligence allows ChatGPT-like writing everywhere
Apple’s new “Apple Intelligence” ad nails something big: writing help is now baked into your phone. It’s like spellcheck got...
Anatomy of a hero section
The first few seconds on your site decide if visitors stay or bounce. That’s why your hero section needs to...
The Saudi jets are insane
Nick Gray once sold flight display systems. The slick, high-stakes world of aviation taught him what every marketer eventually learns:...
Evolution of the Pepsi logo from 1898 - 2009
Just look at that lineup. Over 100 years of logo evolution from fancy swirls to ultra-clean minimalism. Pepsi’s branding is...
Neville Medhora🎤 The SWIPES Email (Friday, November 8th, 2024)
Friday, November 8th, 2024An fun-ucational email by Copywriting Course and Swipe File. Enjoy!🎤 Listen to this email here:Swipe: This is...
Why online betting works well
In college, Nev built a scrappy website selling his roommates’ baseball picks. No investors, no fancy funnel… just an idea,...
How to use chopsticks graphic
This simple “how to use chopsticks” graphic is weirdly great marketing. It takes something tricky, breaks it down clearly, and...
Ayman Al-Abdullah$100m/year framework: “Persona Problem Promotion”
Ayman Al-abdullah shared a great story about how American Express grew huge by simply paying attention. They noticed customers were...
How can you learn from Warren Buffett?
Sometimes losing money is actually a win. Nev followed Warren Buffett’s advice when Dynegy’s stock tanked after using profits to...
Furniture store using cars to compare brands
Most people can name a car brand's luxury level instantly. But furniture? Not so much. This store nailed it by...
Become a full-stack person in your industry
Everyone’s heard of full stack developers. But what about full stack marketers? That’s the person who doesn’t just write a...
A tectonic big shift in SEO
SEO used to be a game of “fill the info gap and win.” Now, that game is over. Google’s smarter,...
Fun parking sign
Most “No Parking” signs blend into the background. But this one? It flips a boring warning into a mini ad...
US Election Graphic
Ever wondered what running for President has in common with marketing? This chart of the U.S. election process shows it...
Traffic waves animation
One driver taps the brakes, and boom—traffic backs up for miles. That’s exactly how one small action can ripple across...
Neville Medhora🎤 The SWIPES Email (Friday, November 1st, 2024)
Friday, November 1st, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: The US Elections...
Funny sign making fun of a sign
Sometimes the best marketing isn’t fancy—it’s funny. This pair of signs nails it. The yellow sign reads like a classic...
Simpler Hair Color Markup Ad
This ad nails clarity in seconds. Instead of fancy models or lifestyle shots, it uses a single, marked-up image that...
Funny “we need a graphic designer” crappy ad
This ad looks like it was made in Microsoft Paint by someone’s grandpa. And that’s why it works. The terrible...
Product Market Fit Framework Exercise
Ever wonder why some startups explode while others fizzle? This chart from Fletch breaks down eight different founder journeys to...
Top unemployed majors
This chart on unemployment by college major is basically a live lesson in product-market fit. Art History, Liberal Arts, and...
Cool guide to figuring out how old a tree is.
This image of a tree cross-section packs a biology lesson into a single glance. No clutter. No long explanation. Just...
Ways to make more money
Codie Sanchez drops a short, punchy list on how to make more money. Six quick hitters. No fluff, no story,...
Neville Medhora🎤 The SWIPES Email (Friday, October 25th, 2024)
Friday, October 25th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: One of my...