Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Brand collaboration billboards
Everyone loves a fued. Over the years these top fast food chains have been at each other's throats on social...
"Member Missions" for Community Building
This cool concept from Membership Academy gives it's members a "mission" to complete. This is the email used to promote...
Instagram ad with great copy
This ad presents a clear opportunity for passive income and gives the viewer an idea of how much they could...
Peter Jennings "Change" Ad
This clever ad from 1967 showed the news was about to "change" by showing one side of Peter Jennings' face...
Image that visually explains
Acorns is an investing app that lets people automatically invest their spare change by rounding up the purchases they make...
Anatomy of a Email Newsletter
Great template to follow for a content focused email newsletter. I find it best to follow a tried and true...
Smith & Wesson "Steak Gun" Ad
This ad from 1988 SERIOUSLY GRABS ATTENTION with a weird "steak gun" image. They then go onto describe how just...
This ad needs a headline
It took me a while to figure out what this was for. I would be clueless if it wasn't for...
Great before & after Ad
Before and after ads are not limited to health & fitness. Ridge wallet does a great job visually showing the...
Email newsletter landing page limits viewer to one action
This above the fold only landing page only allows the user to do one thing: Submit their email. The headline...
How to write a sponsorship letter / cold email framework
This infographic shows the basics of what's needed in a cold email to a potential sponsor for your event, newsletter,...
Emotional before and after ad
They did a great job on the before and after photography. It shows two different mental states and environments as...
FAQ ad - Great copy
This ad boiled down basically says "we know what you want to know and we have the answers."
Great newsletter homepage
What's good Above the fold: A clear value statement. "The 3-minute newsletter with fresh takes on the industry news you...
A checklist for a successful day
It's easy to get caught up in the everyday grind. We forget a successful day is more than scratching items...
Corvette "Chassis" Ad
This cool Corvette ad from 1958 shows the Corvette in a "see thru" drawing so you can see the unique...
Japanese Fanta Ad
While we're not sure what this 1960's Fanta Ad is saying, it's beautiful imagery shows us an ice cold Fanta...
Neville MedhoraA meme turned into a Instagram ad
A meme recreated into a ad can be a trojan horse in your prospects social feed. Most tradionals ads stick...
Print ad for CBD brand that knows the market and why they are different
This brand knows the market is being flooded with gimmicky products as the popularity CBD rises. This ad is a...
Clever billboard that uses context to create a bigger story
This billboard was put in the middle of the pandemic in 2020 as part of their ‘The worst time to...
Before and after fitness Instagram ad
I like that the product is shown in the before photo. A cell sits in front of the model which...
Old War Jeeps Sale Ad
After World War II the military began auctioning off thousands of Jeeps to civilian companies. This was a magazine and...
Post-It Notes ad from 1980 showing new adhesive feature
In 1980 this was an ad campaign from Post-It Notes showing off the new adhesive backing feature that let you...
Maruchan Instant Noodles Ad
This is a great magazine ad from Maruchan Instant Noodles, complete with a great headline pun: "If you're in hot...
