Kraft ad gives helpful suggestions

This 1962 Kraft ad didn’t just push cheese—it gave parents sandwich ideas for their kids’ lunches. That’s clever marketing: teaching while selling.

Marketing analysis

The ad shows five sandwich ideas using Kraft cheese, each labeled like a school lesson (“Extra credit,” “Easy homework”). It turns meal prep into a fun, educational moment—while quietly making Kraft slices the star ingredient.

Why it works

• Teaches new uses for the product
• Positions Kraft as a helpful brand
• Reduces buyer friction (“What will I make with this?”)
• Uses visuals to spark appetite and imagination

Examples

• Betty Crocker recipes on every cake mix box
• Tasty’s recipe videos featuring brand-name ingredients
• Oatly showing coffee drink hacks with their oat milk
• Home Depot’s “how-to” guides linking to tools you can buy