Become a full-stack person in your industry
Everyone’s heard of full stack developers. But what about full stack marketers? That’s the person who doesn’t just write a...
A tectonic big shift in SEO
SEO used to be a game of “fill the info gap and win.” Now, that game is over. Google’s smarter,...

Fun parking sign
Most “No Parking” signs blend into the background. But this one? It flips a boring warning into a mini ad...

US Election Graphic
Ever wondered what running for President has in common with marketing? This chart of the U.S. election process shows it...

Traffic waves animation
One driver taps the brakes, and boom—traffic backs up for miles. That’s exactly how one small action can ripple across...

🎤 The SWIPES Email (Friday, November 1st, 2024)
Friday, November 1st, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: The US Elections...

Funny sign making fun of a sign
Sometimes the best marketing isn’t fancy—it’s funny. This pair of signs nails it. The yellow sign reads like a classic...

Simpler Hair Color Markup Ad
This ad nails clarity in seconds. Instead of fancy models or lifestyle shots, it uses a single, marked-up image that...

Funny “we need a graphic designer” crappy ad
This ad looks like it was made in Microsoft Paint by someone’s grandpa. And that’s why it works. The terrible...

Product Market Fit Framework Exercise
Ever wonder why some startups explode while others fizzle? This chart from Fletch breaks down eight different founder journeys to...

Top unemployed majors
This chart on unemployment by college major is basically a live lesson in product-market fit. Art History, Liberal Arts, and...

Cool guide to figuring out how old a tree is.
This image of a tree cross-section packs a biology lesson into a single glance. No clutter. No long explanation. Just...

Ways to make more money
Codie Sanchez drops a short, punchy list on how to make more money. Six quick hitters. No fluff, no story,...

🎤 The SWIPES Email (Friday, October 25th, 2024)
Friday, October 25th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: One of my...

Get people to “Sit Up In Their Chair” for attention
Most people skim. You’ve got seconds to turn a lazy lean into full attention. The image nails it: your message...

Getting Everything You Can Out of All You’ve Got
The title “Getting Everything You Can Out of All You’ve Got” is a masterclass in copywriting. It delivers a massive...

House of Suns
This photo of House of Suns nails a subtle marketing truth: believable fiction beats unbelievable hype. The reader’s hooked because...

Prohibition: Thirteen Years That Changed America
This book cover on Prohibition isn’t just history—it’s a marketing lesson. The Temperance Movement started with good intentions (drink responsibly)...

Read Write Own
Chris Dixon nails it with this visual breakdown: the internet has evolved from reading to writing to owning. In the...

The Order of Time
This book cover does more with less. Just black background, thin lines, clean typography—and yet it instantly feels premium, smart,...

The Wright Brothers
Reading The Wright Brothers reminds you that every big shift—like the first flight—was met with panic and disbelief before becoming...

The Fish That Ate the Whale: The Life and Times of America's Banana King
A Russian immigrant sees Americans tossing out bananas with brown spots. He realizes they’re still good to eat. That tiny...

The Dark Forest
That moment when you realize your favorite book just dropped as a Netflix series? Instant excitement. And instant FOMO. That’s...

Pushing Ice
This photo nails something every marketer should remember: people don’t just buy things, they buy experiences. Marketing Analysis The image...