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Will Nitze
@willnitze
Dr. Squatch and DUDE Wipes both get massively paid out.
Lesson?
Consumers - now more than ever - want brands with personality.
And acquirers / funds have fallen in line.
Lesson From Dr. Squatch and Dude Wipes
Will Nitze nailed it: brands with real personality are cashing out. DUDE Wipes and Dr. Squatch aren’t just selling hygiene—they’re...
Copywriting/Tweets/Advice
Jul 21, 2025
