John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my...
Dedicated customer success story page with unique CTAs
This is an entire page dedicated to highlighting the success of Rip Curl. The best part of this is that...
Gary Provost on writing w/ short sentences.
A interesting take on keeping your writing fresh and interesting even if you are not saying the most interesting things.
1983 Bacardi Rum Bottlecap Mixer Ad
This is a cool ad for Bacardi Rum that shows all the different beverages you can mix it with, and...
Campaign Monitor Homepage with customer success story
Great graphics throughout this homepage. The images clearly show the website & its functions. I really enjoy the testimonials which...
Black friday email for watch brand gives sense of urgency
I love the headline "Tomorrow is too late" The brand then restates that this is indeed the best sale of...
Sales page for affiliate program sparks ideas for creators
This affiliate sign up pages gives prospects ideas of the types of content they can produce to earn money by...
About page with great use of stats for social proof
The stats as social proof is powerful. "200M+ customers served" is a big deal. They establish more trust by listing...
Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.
1953 Revere Ware Cooking Tools Ad
This is a simple and effective print ad showcasing the entire lineup of a cookware brand, and it gives an...
Email with countdown offer sparks sense of urgency
The ticking timer is always a easy way to create a sense of urgency. The block of text below could...
1997 LA Times Beeper Code Article
This seems so stupidly old school, but the whole world used to run on these things called "pagers" or "beepers."...
Bose black friday email has the perfect formula to make sales
This email has a great layout designed to make sales. Each product includes: The social proof a 5-star rating offers...
Email marketing service pricing slider
Pricing adjust based on the size of your email list. This seems to be standard for email host but it's...
Mixpanel has an entire page dedicated to testimonials
The page opens with a scrolling bar of customer testimonials which include there twitter handle - this adds a layer...
Pricing for SAAS urges annual pricing
With a button click the pricing changes but the "save up to 35%" deactivates but the text offer stays present....
Awesome homepage headline and matching visuals for audio/video editor
The opening headline insinuates if you know how to use a google doc, you can easily edit video and audio...
Request sales call form with added social proof
Mixpanel displays its strongest form of social proof on their request a sales call page. They name drop top media...
AirSign Vacuum Ad
This is a weirdly eye-catching ad image from AirSign. It is highly reminiscent of this 1978 Susan Wood photo. Definitely...
Sales email for battery that shows of use cases
Eufy Anker 757 email ad shows the product in different scenarios in gif form which sparks ideas of how each...
1977 Honeywell "Electronic Mail" Ad
This is an eye-grabbing advertisement for Honeywell office equipment that talks about this newfangled technology (for 1977) called "Electronic Mail."...
Twitter Ad for fitness app using animation to show value
The video really builds on the headline: "Fitness workouts for all levels, guided trainings, result tracking in one app." It...
Career page on SaaS site using video testimonials of employees
The company displays a employee video testimonial for every position they are currently hiring for. A good way to get...
Homepage for consultant with clear copy
They start with a clear headline that states exactly what they do. Below an impressive list of media features. Then...
