Consolidation of the soft drinks industry

That chart is wild. Coca-Cola, PepsiCo, and Keurig Dr Pepper control nearly 94% of the soft drink market. Every “different”...

“Learning Pyramid” chart

This chart is a goldmine for marketers. It shows how much people actually remember from different learning methods. Spoiler: lectures...

1973 Ford Pickup Print Ad

This vintage Ford pickup ad isn’t just pretty — it’s a masterclass in clarity. Each box highlights a truck feature...

Cool “social proof” style Good Year ad

This ad is a masterclass in visual persuasion. It proves two things: people trust what others already trust, and your...

🎤 S.W.I.P.E.S. Email (Friday September 1st, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, September 1st, 2023​​A fun email for Friday. I...

Awesome book promo stick figure

This promo for Tim Urban’s What’s Our Problem? is a masterclass in visual focus. It’s minimal, funny, and instantly recognizable...

1978 Orson Welles Cadillac Ad

This old Cadillac ad featuring Orson Welles is absurdly brilliant. It sells comfort by exaggerating size and personality—then backs it...

Using bad testimonials to show the good

Most brands panic when they get bad reviews. Snowbird Ski Resort? They printed theirs on a billboard. The ad features...

Do a ChatGPT SWOT Analysis on your company

“Do a SWOT Analysis for my company [COMPANY]” looks basic, but it’s secretly genius. It’s a classic marketer’s move to...

Have a better weekend with less screen time

Everyone talks about cutting screen time, but this post shows exactly how to do it in 3 easy clicks. The...

Clever Coffee Graphic Off/On

A cup of coffee becomes an ON switch. Simple, visual, and brilliant. The image plays with words and design—no copy...

What you planned -vs- What really Happened

Ever start your day with a perfect plan… and by noon, you’re juggling Slack, emails, and random “urgent” stuff? The...

🎤 S.W.I.P.E.S. Email (Friday August 25th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, August 25th, 2023​​A fun email for Friday. I...

Pratt & Whitney defense contract print ad

The F-35 project was under fire for its ballooning budget. So how do you spin that? You make “too advanced”...

Snickers Iced Coffee Can

You can almost hear the brainstorming: “What if we mixed the top two things people buy at gas stations? Candy...

Who is your target audience?

Most marketers start by defining their “ideal customer,” then aim every ad at that person. But sometimes, the real buyers...

Different Call To Action Examples:

Most CTAs sound like dull instructions: “Click here,” “Join now,” “Save this post.” Snooze. This graphic shows how to make...

Reforge courses landing page:

Reforge’s course page doesn’t scream “Buy now.” It quietly proves its value. From expert names to clean design, everything builds...

Reforge membership landing page:

Reforge’s membership page nails the art of making “a ton of stuff” feel simple and valuable. Instead of dumping content,...

BA Can’t Get It Up Stunt

In 1999, British Airways struggled to raise the London Eye on time. Richard Branson saw the delay and sent up...

Dan Go Focus On Good Habits

🎤 S.W.I.P.E.S. Email (Friday August 18th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼​A fun email for Friday. I hope you enjoy!Sponsored by...

Pricing comparison of a Tesla to a Toyota Corolla, Camry, or BMW

Walk into a Tesla showroom and you’ll see this: a big sign inside the front trunk comparing Tesla’s cost per...

How much AI was mentioned in recent earnings calls

Executives love to drop buzzwords in investor calls. That’s how you can spot the next big shift before it’s mainstream....