
City of Los Angeles crappy designer ad
This City of Los Angeles job ad looks like it was drawn during recess. That’s exactly why it works. In...

🎤 The SWIPES Email (Friday, October 11th, 2024)
Friday, October 11th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: I love "crappy...

How to learn copywriting, what order to learn skills
This one image sums up a killer marketing roadmap. Each month teaches one key copy skill — stack them all,...

Good vs. bad crypto wallet graph
Vitalik’s simple chart nails a massive UX truth: good products protect users from both external villains and their own oops...

StarterStory.com Failed Projects List
This chart of Pat Walls’ failed startups is pure gold for marketers. Over a decade, he launched around 25 projects....

LeadPages Speedy Social Media Ad
LeadPages nailed this one. Their ad shows a girl zipping on a bright pink scooter with one clear promise: fast...

Obesity Rates By States and Territories Infographic
This obesity map hits hard at a glance. Without reading a single number, you instantly sense the problem. That’s smart...

Austin West Nile Information Billboard.
This Austin Public Health billboard won’t win any design awards, but it nails one thing: clarity. A cartoon mosquito lounging...

Convert Sail Before and After Sales Page Redo
Convert Sail took a plain honey product page and made it irresistible. The transformation shows how small visual and copy...

Too Many Buzzword Meme
This meme nails it. One poor soul, crushed under a storm of “synergy,” “alignment,” and “paradigm shift.” Every marketer has...

🎤 The SWIPES Email (Friday, October 4th, 2024)
Friday, October 4th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: When reviewing people's...

All the MBL baseball cap logos since 1950
This image of every MLB cap logo since 1950 is a masterclass in brand identity. You can literally see how...

Complicated Copy Visual
Ever seen a street that has too many signs and feels impossible to drive through? That’s what complicated copy does...

Job interview cheat sheet
This job interview cheat sheet is a masterclass in clarity. It takes something intimidating—interviews—and breaks it into bite-sized boxes that...

Top Spoken Languages Worldwide
Ever seen data that instantly clicks in your brain? That’s what this chart on the most spoken languages does. No...

Human Evolution Visual
This visual timeline of human evolution is a masterclass in storytelling. It turns 4 billion years of complex science into...

How to break down a door
This funny graphic about literally kicking down a door is actually a perfect visual lesson in communication clarity. It tells...

Sweet Kombucha Packaging
Most ingredient labels are boring black text on white. Swee Kombucha flipped that idea. They turned their ingredient list into...

Ryanair Pizza Comparison Print Ad
This ad by Ryanair is genius-level simple. It shows a $19.99 pizza next to a $19.99 flight from London to...

🎤 The SWIPES Email (Friday, September 27th, 2024)
Friday, September 27th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: A strategy that...

The Worlds Most Populous Countries Visual
This chart from Visual Capitalist instantly shows how population power has shifted worldwide. You could write a thousand words about...

Latecheckout Agency great single-page website
Greg Isenberg’s team at Late Checkout found one small change that skyrocketed conversions: showing results in a clear, trust-packed chart....

Podcast Shownotes Visual Style
This “Visual Shownotes” from a Copywriting Course interview makes complex SEO talk digestible and binge-worthy. Instead of a boring transcript,...

Before and after of product page
The “before” page looks clean but a little too plain. The “after” page screams value, urgency, and clarity. It’s packed...