Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!

Give Johnny Walker holiday ad
Johnny Walker Scotch would run these ads around the holiday times, so when people are buying holiday party gifts they...

Great Ford Bronco old-school print ad
This Ford Bronco ad leads strong with a great picture of Bronco off-roading, but also has a whole section at...

Rev Pricing Chart
This is a great easy pricing chart on Rev for their transcription services.

McGraw-Hill Magazines Ad
Amazing ad from McGraw-Hill that demonstrates what it’s like for someone going into a sales meeting trying to pitch a...

David Ogilvy on Good Ads

School Competitors.

Great 1961 ad for Ford Econoline trucks
This add uses imagery and text to show why buying an Econoline truck is a great value.

The Establishment Wig ad
Look....it may not be the best product in the world, but this ad is solid! • Shows a bunch of...

6 questions to answer before starting any new project

If you were flying the Concorde tomorrow you wear a Rolex
This is a great ad that uses the concept of "anchoring" to sell. Back in the day the Concorde plane...

1967 version of “eCommerce”
This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact...

Men's shorts style image
Easy image using pictures + arrows + text to show how men's shorts can look more stylish.

Circles of Friendship chart
The “Circles of Friendship” chart shows how friendships and relationships are broken up for most humans.

Interview: Sam Parr on how to grow on Twitter, selling a company, and the best social media platforms to choose
Sam Parr, founder of TheHustle, a newsletter with 2m+ daily readers that was recently acquired by HubSpot.In this episode we...

David Ogilvy on Bad Campaigns.

Productivity is physical, creativity is mental.

Image showing you can get A LOT of music for cheap
This is a cool ad from the 1970’s that uses imagery to show you’re getting soooo much for your money.

1930's illustration showing aerodynamic engineering of new cars
This is a BEAUTIFUL and elegant drawing that instantly shows (without words) how much wind drag older cars had versus...

1967 Chevette Magazine Ad
While I can't say if this 1967 Chevette is still a good looking car....I CAN say this is a great...

Awesome “one easy piece” 1970’s male jumper ad
This magazine ad is full of innuendo and great 1970’s imagery. It shows a male one-piece jumper and has instructions...

Time it takes hackers to brute force your password
Great chart taking a bunch of information and compressing it down to one easy-to-understand chart.

Forms of energy image
Easy visual with plain text and clip art that shows the different forms of energy.

How The Simpsons would promote on newspaper
This would've been "omni channel marketing" back in the 1990's! TV shows would try to promote a show or series...

Aweber "Get Off LeadPages" Email
Interesting email from Aweber that attempts to lure people from LeadPages by showcasing they have similar features for free in...