What people will pay for.

🎤 S.W.I.P.E.S. Email (Friday September 29th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, September 29th, 2023​​A fun email for Friday. I...

The 4% Rule

R180 Smart Cooker Toaster Print Ad

This R180 Smart Toaster ad turned breakfast into a design palette. Each shade of toast is displayed like paint swatches—from...

Apple’s employee onboarding message

Apple nails onboarding with this message. It’s not about rules or policies. It’s about calling people to do their life’s...

1976 Parker Pen Mechanical Pencil Ad

This Parker ad doesn’t need fancy persuasion. It just shows a bent “super-long” pencil next to the mechanical one and...

🎤 S.W.I.P.E.S. Email (Friday September 22nd, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼​Edition: Friday, September 22nd, 2023​​A fun email for Friday. I...

Common birth dates easy-to-read chart

Ever looked at a data chart and thought, “ah, now THAT makes sense”? This birthday heatmap nails it. Just a...

Email list cleaning

Sometimes the bravest marketing move is hitting delete. Niall Doherty unsubscribed 15,000 people from his list—ouch—but the goal was a...

Awesome copy announcing “Once”

37Signals didn’t just write a sales page for Once.com—they wrote a manifesto. Instead of monthly bills, they pitch software you...

Financial images and charts

This “Reasons to Sell” chart is a masterclass in data storytelling. In one image, it tells a 15-year story of...

Most regretted college majors chart

This chart hits hard: up to 87% of journalism grads regret their major. Why? They put in the work, paid...

🎤 S.W.I.P.E.S. Email (Friday September 15th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼​Edition: Friday, September 15th, 2023​​A fun email for Friday. I...

Cool graphic categorizing all the ways to make freelance money

This infographic nails attention design. It maps 150 gigs for earning money and shows eye-tracking heatmaps revealing exactly where viewers...

Discord Vs. Slack

Discord is crushing Slack in traffic. The charts show Discord pulling over 1.1 billion monthly visits, while Slack barely passes...

Cool graph shows time to launch a product, get a customer, and product market fit

Here’s a wild one: a chart showing how long it took top startups to launch, get their first customer, and...

1970's CBC News Election Broadcast Setup

In the 1970s, only a few elite news anchors like Walter Cronkite could broadcast to millions. They needed million-dollar studios...

Email audit consulting sales page

Check out this sales page from Leaping Frog — it’s a clean, conversion-driving machine. The whole thing funnels your attention...

MarketingProfs Event Sales Page

The heatmap says it all: people don’t stare at words, they stare at faces. On the “AI for Content Creators”...

🎤 S.W.I.P.E.S. Email (Friday September 8th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼​Edition: Friday, September 8th, 2023​​A fun email for Friday. I...

Duluth Trading Company Funny Jeans Ad

Duluth Trading Company nailed it with this email header for their Ballroom Jeans. The image looks like a cross between...

Shoe profits bar chart

This eye-tracking study on Nike’s $100 shoe profit chart reveals a juicy secret: people don’t read graphics the way we...

Great word-of-mouth recommendation flyer

Howdy’s event flyer wasn’t just good-looking—it was smart marketing in print form. The layout, copy, and call-to-action worked together to...