Black Friday Website Traffic Trends (Mobile vs Desktop)
If your website isn’t optimized for mobile, Black Friday is a reason to optimize it. This graph shows that the vast majority of Black Friday traffic comes from mobile (in …
Category: Stats
This is a place for miscellaneous marketing stats that can be extremely helpful for building a point.
Percentage of Population on Faceebook (by Country)
You can look at this two different ways:
#1.) That’s a LOT of people on Facebook—maybe you should market there!
#2.) That’s a LOT of people not using Facebook. If …
Mobile Vs. Desktop Ad Spend Trends
Mobile ad spend has slowly been creeping up on desktop ad spend. Experts think 2022 will be the year when mobile finally becomes #1.…
Advertising Forecast for 2021
This graph shows a prediction of where companies will be spending their ad money in 2021.…
Social Network Active Users Comparison
This graph shows the number of worldwide active users on different social media networks and messaging platforms in 2020.…
Ecommerce Growing Share of Total Q4 Sales
Each year, the Ecommerce makes up a larger share of the total sales in Q4. Over the past 10 years, it has more than DOUBLED. And with the pandemic, these …
Online vs. In Store Shopping Preferences
Online shopping is slowly taking over, but there are still several industries where people prefer to ship in person. That said, these numbers are from 2017, and I’m sure there …
Comparing Different Types of Emails
The numbers don’t lie. If you’re forgetting about abandoned cart emails, you’re leaving stacks of cash on the table.…
Helpful Stats for Ecommerce Sellers
This data shows a bunch of little tweaks Ecommerce sellers can make to their sites to increase conversions.…
Consumer Cybersecurity Savviness Stats
Online shoppers are getting savvier about how to protect their information online. If your site doesn’t give off a secure vibe, it may be turning off potential buyers.…
The Job Application Numbers Game
Oftentimes new freelancers send out a handful of applications or cold emails, get rejected, and give up.
This graphic shows the job hunt of a recent grad, and it’s very …
Gen Z and Millenial Social Media Platform Use
These stats are useful for deciding where to focus your marketing efforts. Are you marketing where your audience hangs out?…
Coronavirus Affect on Ecommerce Industries
The Ecommerce world is transforming thanks to COVID-19. If you’re in a hurting industry, it’s time to pivot. And if you’re thinking about starting a new business, this new landscape …
Ecommerce Shipping Stats
Are you letting customers know exactly when they can expect to receive their purchases? If not, you’re losing business!…
Reasons for Abandoned Carts
Is there anything on this list you can address to lower your abandoned cart rate?…
Ecommerce Refunds Stats
These are some powerful stats for anyone who runs an e-commerce store. If you don’t have a clear return policy and don’t offer free return shipping, you could be missing …
How Images Help You Remember Things
We are visual creatures. Our minds are more likely to remember a message if it is combined with an image (over 6x more likely, according to BrainRules).
Keep this in …
Blog Reader Attention Statistics
On average, only 20% of blog post text is read. If you want to increase that number, you’ll need to tighten up that copy and create a “slippery slope”.
And …
Best Blog Post Image-to-Text Ratio for Shares
Looks like there is such a thing as too little AND too many images in a blog post. If you want shares, shoot for one relevant image every 75-100 words.…
Plain Text vs. HTML Emails
Hubspot’s study shows that people SAY they prefer HTML emails over plain text. But open rate and click-through data tell a different story……