Latest
beware-of-dog-sign

Life After Death Warning Sign

Spotted this sign on a fancy gate in Austin. It’s hilarious, sure—but also a masterclass in persuasive communication. One sentence,...

Ads/Copywriting/Outdoor Advertising
Dec 9, 2023
pool-arrow-ad

Arrow Mockup Pool Ad

This Instagram Story from Texas Tiny Pools nails a key marketing trick: educate while showing your product in action. Instead...

Ads/Instagram/Copywriting
Nov 30, 2023
Worlds-toughest-truck

World's Toughest Truck Ad

The Cybertruck launch is giving iPhone 2007 vibes. Everyone is either laughing at it or lining up to see it....

Ads/Print Ads/Copywriting
Nov 27, 2023
Injured-good-billboard

Injured? Good!

Someone on Reddit made a fake billboard that simply says: “Injured? GOOD.” It’s not real, but it’s genius. It instantly...

Ads/Copywriting/Outdoor Advertising
Nov 21, 2023
appsumo-black-friday-retro-packaging

AppSumo Black Friday Retro-Advertising

AppSumo nailed this one. Their Black Friday promo mimics the classic Windows 95 box, but swaps the logo for an...

Ads/Copywriting/Packaging
Nov 18, 2023
agency-messaging-graphic

Awesome agency messaging graphic

Ever see a visual that instantly clicks? This one nails it. A simple head graphic asking every question your brain...

Ads/Copywriting/Home Pages
Nov 16, 2023
sphere-butterflies

The Sphere in Las Vegas

If you’ve seen the Las Vegas Sphere lit up, you know it looks straight out of the future. One night...

Ads/Picture/Copywriting
Nov 10, 2023
wanna-marry-me

Guy walks around with QR code on hoodie

This hoodie is a marketing experiment on legs. One bold question — “Wanna marry me?” — plus a giant QR...

Ads/Copywriting/Outdoor Advertising
Nov 5, 2023
consumer-pareto-ratio-of-goods-graph

The Pareto Principle in action

This chart nails the 80/20 rule in consumer goods. It shows which products are used evenly across the population and...

Ads/Data/Images
Nov 2, 2023
las-vegas-qr-code

Las Vegas Sphere QR Code

Someone joked about putting a QR code on the Las Vegas Sphere just to see how many people would scan...

Ads/Outdoor Advertising/Funny and Weird
Nov 1, 2023
speak-french-travel

Speak French, Visit France. Speak English, Visit the World.

This billboard nails its message in two short sentences. It says: “Speak French, Visit France. Speak English, Visit the World.”...

Ads/Copywriting/Outdoor Advertising
Oct 30, 2023
Show-don’t-tell-sugar

Show, Don’t Tell. But with Sugar.

Ever read a label that says “39g of sugar” and not thought twice?Now look at this image. Each drink is...

Ads/Data/Images
Oct 28, 2023
datarails-before-and-after

Boring industry Excel before/after

Datarails nails the visual transformation game. One side is messy spreadsheets. The other? A clean, visual dashboard that screams “efficiency.”...

Ads/Before and After/Data
Oct 23, 2023
flyers-around-table

Conference table flyers

At a conference, one guy discovered that how you arrange your flyers can totally change the results. Stack them neatly...

Ads/Flyers/Event Marketing
Oct 21, 2023
dalle-3-book

"Dall-E 3" image generator

OpenAI’s DALL·E 3 just made it stupid-easy to visualize marketing ideas. The images above show how AI reimagined banners, logos,...

Essay/Ads/Emails
Oct 20, 2023

Getting the most out of a Guest Bedroom

This room looks simple… but it’s a masterclass in utility marketing. It’s Neville’s home office, YouTube set, co-working space, and...

Ads/Picture/Copywriting
Oct 19, 2023
seasonal-hotspots

Where the ultra-rich spend their holidays

This visualization mapping where the ultra-rich spend their holidays says a lot about aspiration marketing. The top five? Miami, The...

Ads/Copywriting/Data
Oct 18, 2023

Before & After photos are awesome

Commit Action nails the art of “Before & After” storytelling. Their coaching ads turn fuzzy benefits (like “get clarity”) into...

Ads/Copywriting/Before and After
Oct 17, 2023
chat-gpt-voice

ChatGPT voice feature

This screenshot nails a powerful demo moment. The red arrow makes it clear what’s new. Then, the post describes the...

Ads/Advice/Social Media
Oct 16, 2023
kopywriting-kourse-billboard

I put up a billboard

Neville Medhora tried a fun little billboard experiment for Copywriting Course that turned into a masterclass in scrappy marketing. He...

Ads/Copywriting/Outdoor Advertising
Oct 13, 2023
college-vine-ad

Antagonizing College Board Competitor Ad

CollegeVine didn’t just run an ad. They threw shade — and did it smart. Their full-page ad mocked College Board’s...

Ads/Print Ads/Copywriting
Oct 11, 2023
dont-replace-refinish

“Don’t Replace. Refinish” print ad

This “Don’t Replace. Refinish.” ad shows textbook ad design done right — and the heatmap tracking proves it. For just...

Ads/Print Ads/Copywriting
Oct 10, 2023
Rick-criminal-lawyer-ad

Lawyer evergreen print advertising

This ad for Rick Cofer, a criminal defense attorney, isn’t flashy or loaded with offers. It just sits there, waiting...

Ads/Print Ads/Copywriting
Oct 9, 2023
Shingles-billboards

Hot shingles billboard

Most roofing ads are snoozefests. But this one? It made drivers laugh, double-take, and remember the company. The billboard reads:...

Ads/Copywriting/Outdoor Advertising
Oct 8, 2023

Command Palette

Search for a command to run...