
How to Make Packaging That Sells Itself
These milk cartons show a clever visual trick: when lined up on a shelf, each carton’s cat illustration connects to...
NEWS: Tesla has introduced a new car rental program at select U.S. stores.
You can rent a Tesla for up to 7 days starting at $60/day. It includes FSD (Supervised) and free Supercharging for the entire rental. If you order a new Tesla...

Tesla’s “Try Before You Buy” Masterclass
Tesla’s new rental program is a sneaky-good marketing move. Rent a Tesla for up to a week, starting at $60/day....

What Cartoons Can Teach Us About Brand Longevity
This map shows the longest-running cartoon set in each U.S. state. It’s not just fun nostalgia—it's a masterclass in how...

20 Lessons from Spotify’s CEO That Every Marketer Should Steal
This note sheet might look messy, but it’s packed with gold. It’s basically the Spotify playbook for building things that...
You can’t say you want to be in the top .1% and not be willing to do things 999 out of 1000 aren’t.
The 0.1% Mindset for Marketers
Everyone says they want to be the best. Few actually do what it takes. Alex Hormozi nails this with his...

The Simple Bracket That Sells Action
This image nails one of marketing’s biggest truths in one visual: if you try, you might win. If you don’t,...
Sign at the Chinese restaurant in the middle of nowhere in New Hampshire. Love to see this kind of ownership and hustle.
I texted him and he wrote back (not canned response) wishing 5 minutes. 👏🏼👏🏼👏🏼 https://t.co/2Q4UnmUrhX

How a Restaurant Owner Turned a Sign into a Conversation Starter
This restaurant nailed something most businesses overlook: personal connection. A simple sign with the owner’s face and phone number—“Owner Needs...

Ice Cream Sales and Shark Attacks: The Correlation Trap
Ever seen two charts that line up perfectly and thought, “Aha! They must be connected”? This graph shows ice cream...

Perfect Plan Comparison: How to Sell the Upgrade
This “Compare Plans” graphic nails the upsell. It clearly shows how much more valuable the paid plan is without overwhelming...
The 5 levels every founder faces (in order):
Level 1: Not enough leads
Level 2: No killer product
Level 3: Too many leads (systems breaking)
Level 4: Your team needs to level up
Level 5: You need to level up
You can't fight the next boss...
The 5 Levels of Every Founder (And Why Marketers Should Care)
Ayman Al-Abdullah nailed it: founders (and marketers) level up like in a video game. Each level brings a new kind...

What This Wealth Chart Teaches About Smart Marketing
This chart shows how assets shift as wealth grows—from cars and homes to businesses and stocks. The richer people get,...

The Marketing Circles of Control
This visual nails a key marketing truth: focus where you have power. Marketers often overthink metrics or outcomes they can’t...

The Idea Is Easy. Execution Wins.
This image nails a timeless truth: everyone’s got ideas, but only a few act on them. The crowd thins fast...

Tesla Robotaxi’s “Just Kidding” Screen is Marketing Genius
Even small UX moments can become big brand statements. When Tesla’s Robotaxi riders try to tip their nonexistent driver, they...

Teach Don’t Hand Out: The Benjamin Franklin Way to Build Loyalty
Ben Franklin nailed a marketing truth before marketing existed: help people help themselves. His insight applies perfectly to how brands...

Make It Exist First
This image is a perfect reminder for marketers: perfection kills momentum. The top shows a rough start, the bottom shows...

The Power of Laddered Goals
This sketch shows a simple but brilliant system for turning big dreams into daily actions. It breaks goals into layers:...

The "Kind Lie" vs "Unkind Truth" Curve Every Team Needs
Ever avoided giving feedback because you didn’t want to hurt someone’s feelings? This visual by William Meijer nails why that’s...

The Most Difficult Cleaning: Clearing Mental Cobwebs in Marketing
This visual nails it. A person sweeping cobwebs inside a brain reminds us that the hardest cleanup is mental —...

Amazon’s “Peculiar” Marketing Secret
Amazon literally calls their values peculiar—and this sign shows why. Every line is a small masterclass in branding, tone, and...

The Power of Perspective in Marketing
A single image. Two views. Same scene. Totally different meanings. One animal sees loneliness; another sees freedom. That’s marketing in...
Most CTOs don’t realize they’re the brand. They post job openings and wonder why no one applies.
People don’t follow companies. They follow builders who inspire them.
That’s why your best candidates already follow someone else.
People Follow Builders, Not Logos
Most tech leaders think their company brand will attract talent. But as Aadit Sheth points out, people follow builders, not...

Jony Ive’s Worksheet for Products People Actually Love
This worksheet distills Jony Ive’s thinking into 17 sharp questions that can guide any marketer, designer, or founder to create...
Green Flags of a Company (That Nobody Talks About):
Everyone knows the red flags
But after scaling AppSumo from $3M to $80M+ (and driving $500M+ in growth for my clients), I learned to spot the green ones
The ones that predict success before it happens:
1. Your employees bring their friends
Nobody refers their best friend to a sinking ship
...
Spotting Green Flags for Predicting Business Success
Everyone loves talking about company red flags…but what about the good signs that a company is about to blow up?...