how can I 10X this

"How can I 10X this?"

Push yourself to think how you would 10X a project you're working on. It's likely different than what you're doing...

Formulas/Quotes/Advice
Jun 20, 2020
trigger-6-j-sugarman

Sugarman Trigger #6 - Justify the Purchase

Sometimes people want to buy very expensive things, but they have to run this process of price justification through their...

Formulas/Copywriting/Advice
Jun 19, 2020
trigger-4-j-sugarman

Sugarman Trigger #4 - Credibility

Sugarman says Honesty + Integrity = Credibility.Once you've established credibility, it makes it MUCH easier for you to sell products...

Formulas/Copywriting/Advice
Jun 19, 2020
triggers2-j-sugarman

Sugarman Trigger #2 - Honesty

Sugarman says "Honesty" is the most important trigger. When Sugarman ran his mail order catalog, the reason people trusted his...

Formulas/Copywriting/Advice
Jun 18, 2020
joe sugarman triggers list

Psychological Triggers from Joe Sugarman

A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...

Formulas/Books/Advice
Jun 16, 2020
70-content-30-sales-email

70% Content, 30% Sales Formula

When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.

Formulas/Copywriting/Advertorials
Jun 16, 2020
solve-this-hilariously

How can I solve this hilariously?

Sometimes having a little fun with the solution can be a good way forward.

Formulas/Advice
Jun 12, 2020
goal-on-a-card

Write things down on a card

It's not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with...

Formulas/Advice
Jun 12, 2020
totem-pole-focus

The Totem Pole of Focus

Figure out what you really should be focusing on using this method.

Formulas/Advice
Jun 12, 2020

Command Palette

Search for a command to run...

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