Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Get Rid Of The Problem Headline Formula
Get Rid of {Problem} Once and For All Accounting software example: Get rid of your accountant’s fees once and for...
Star Story Solution Copywriting Formula For Lead Generation
Introduce the star of the story Tell the star’s story Present the solution that helped the star achieve big things...
The TEASE Testimonial Formula
Tactful - Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like...
Brian McLeod’s HELLYEAH Copywriting Formula
Holler at ‘em – Gain their attention Empathize with ‘em – give them some back story Lambast the *******s that...
The 1 – 2 – 3 – 4 Formula for Persuasive Copy
1. What I’ve got for you? 2. What it’s going to do for you? 3. Who am I? 4. What...
The PAS Copywriting Formula
Problem Agitate Solution People want to avoid hassles. That is why problems can attract more attention than benefits. This makes...
The 4 P's of Persuasive Copywriting
Picture Promise Prove Push This formula follows up a dream with ways that the product/service/idea can help. Then provides proof...
The 4 U's Formula For Social Media
Useful Urgent Unique Ultra-specific The 4 U’s formula is perfect for social media. Use a small amount of text, show...
Headline Formula "Who Else"
Who Else Wants {Most Desirable Outcome or Benefit}? Fitness example: Who else wants to look great naked? Real estate example:...
Are You Still Wasting Money On... Headline Formula
Are You Still Wasting Money on ______________ (Without Anything to Show for It?) Free shipping app example: Are you still...
The We Promise You This: Headline Formula
We Promise You This: {Highly Desirable Result} Or {Consequence} Gym membership example: We promise you this: lose 30 pounds or...
The AICPBSAWN Copywriting Formula
Attention – Biggest benefit, biggest problem you can solve, USP Interest – Reason why they should be interested in what...
The 5-Point Copywriting Formula For Landing Pages
What will you do for me if I listen to your story? How are you going to do this? Who...
The 3 Reasons Why Copywriting Formula
1. Why are you the best? 2. Why should I believe you? 3. Why should I buy right now? Don't...
The 4 C's Formula to Keep Your Copy Clear
Clear. Concise. Compelling. Credible. Here’s one of my favorite formulas because it reminds me to stay focused on the goals...
They All Did Unpleasant Things...Headline Formula
They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}! Selling stationery example: “They...
The Objection or Anxiety Headline Formula
The only {product category} that doesn’t {objection or anxiety}. Accounting software example: The only accounting software that doesn’t come loaded...
5 Drip Email Templates Formula
Email 1: A Warm Hello Email 2: Transparency “We’ve done this great thing and we want to share what we’ve...
The 5 Basic Objections Copywriting Formula
1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I...
The SLAP Copywriting Formula For Selling Inexpensive Products
Stop the prospect Make them look Make them act Get the purchase Perfect for inexpensive products (like Groupon) the SLAP...
The 3 Reasons Why Copywriting Formula
Why are you the best? Why should I believe you? Why should I buy right now? When you answer these...
The AIDA Copywriting Formula
Attention Interest Desire Action This formula is used for direct mail, television and radio, sales pages and more. It is...
Visual Storytelling Formula
For visual storytelling such as videos it's important to remember: Customer as the hero: Use a story with the customer...
Headline Formula for Product
{Product Name} is a {Product Category} that {Different Thing It Does Best}. Fitness app example: Tep is an adorable fitness...