
Sugarman Trigger #10 - Nature of Product
Every product has its own unique nature and personality, and it's up to you to figure out what that is.If...

Sugarman Trigger #9 - Satisfaction Conviction
Having a 30 day refund policy is one small example of a Satisfaction Conviction, but Sugarman stresses that it's much...

Sugarman Trigger #5 - Value and Proof of Value
Sugarman says a great way of showing Proof of Value is by comparing your products to other competing products.The consumer...

Add social proof by linking to famous names or brands
An easy way to show social proof for a product is to link the product to a more famous name...

Sugarman Trigger #1 - Feeling of Involvement or Ownership
When people get the feeling of "involvement" or "ownership" they are far more likely to buy.Sugarman describes a successful TV...

Simple

Personality Defense Quote
Everyone's personality is a sum of defense mechanisms they have adopted to survive any situation.

Thank the problem
Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of...

"What Would _____ Do?"
Ask yourself what a person you admire would do in this situation.

"What is my $1,000/hour skill?"
Sometimes you gotta do low-value work, but how can you optimize to where you're doing your most high value work?...

Sugarman Trigger #7 - Greed
Sometimes people will buy things JUST because they are deeply discounted. They almost feel like they are stealing it!This is...

Sugarman Trigger #3 - Integrity
Integrity as a psychological trigger is a whole view of your product/service.Are you frequently over exaggerating?Are you saying things that...
Joe Sugarman Psychological Triggers Video
This is a video going through the 24 different psychological triggers invented by Joseph Sugarman.

Circle of Influence Concept
The "Circle Of Influence" concept helps figure out what to focus on. Circle of Control: Things you can fully control....

Flowchart or graph the problem out
Figure out what's really going on by graphing it out.

"How can I 10X this?"
Push yourself to think how you would 10X a project you're working on. It's likely different than what you're doing...

Sugarman Trigger #6 - Justify the Purchase
Sometimes people want to buy very expensive things, but they have to run this process of price justification through their...

Sugarman Trigger #4 - Credibility
Sugarman says Honesty + Integrity = Credibility.Once you've established credibility, it makes it MUCH easier for you to sell products...

Sugarman Trigger #2 - Honesty
Sugarman says "Honesty" is the most important trigger. When Sugarman ran his mail order catalog, the reason people trusted his...

Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...

70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.

How can I solve this hilariously?
Sometimes having a little fun with the solution can be a good way forward.

Write things down on a card
It's not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with...

The Totem Pole of Focus
Figure out what you really should be focusing on using this method.