Add social proof by linking to famous names or brands

An easy way to show social proof for a product is to link the product to a more famous name...

Sugarman Trigger #1 - Feeling of Involvement or Ownership

When people get the feeling of "involvement" or "ownership" they are far more likely to buy.Sugarman describes a successful TV...

Simple

Personality Defense Quote

Everyone's personality is a sum of defense mechanisms they have adopted to survive any situation.

Thank the problem

Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of...

"What Would _____ Do?"

Ask yourself what a person you admire would do in this situation.

Flip The Problem Around

If you've got a problem or question, try flipping it.

Story Circle

This is what a "Story Circle" looks like when writing a script. This is a great way to run a...

Sugarman Trigger #11 - Current Fads

Sugarman says that keeping an eye on current fads can help you determine what category of product is popular.It also...

Sugarman Trigger #3 - Integrity

Integrity as a psychological trigger is a whole view of your product/service.Are you frequently over exaggerating?Are you saying things that...

Joe Sugarman Psychological Triggers Video

This is a video going through the 24 different psychological triggers invented by Joseph Sugarman.

Circle of Influence Concept

The "Circle Of Influence" concept helps figure out what to focus on. Circle of Control: Things you can fully control....

Flowchart or graph the problem out

Figure out what's really going on by graphing it out.

Why am I upset/sad/slow?

A way to figure out why you might be temporarily upset, sad, or slow.

Amazon Email Template Sizing And Text Guidelines

This is an email template used by Amazon that includes it's sizing guidelines and some written guidelines (which are an...

Sugarman Trigger #2 - Honesty

Sugarman says "Honesty" is the most important trigger. When Sugarman ran his mail order catalog, the reason people trusted his...

Psychological Triggers from Joe Sugarman

A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...

70% Content, 30% Sales Formula

When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.

How can I solve this hilariously?

Sometimes having a little fun with the solution can be a good way forward.

Write things down on a card

It's not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with...

The Totem Pole of Focus

Figure out what you really should be focusing on using this method.

Base Content Priority Chart

This is a chart that shows how "Base Content" should be the main thing you create, then focus on "Base...

Blog Post Checklist

This is a great checklist that helps make a mediocre blog post great.

The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar: #1: You admire a character for trying...