Three Pronged Pricing
Three pronged pricing is how you can offer a super low price so you don't scare people away, but also...
Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula
1. You need a hero 2. You need a goal 3. You need conflict 4. You need a mentor 5....
The How-To Email Subject Line Formula
{Attention-grabber}: how to {avoid or get attention-grabbing thing} How {world-class example or average joe} {does amazing thing} How to {do...
Get Rid Of The Problem Headline Formula
Get Rid of {Problem} Once and For All Accounting software example: Get rid of your accountant’s fees once and for...
Star Story Solution Copywriting Formula For Lead Generation
Introduce the star of the story Tell the star’s story Present the solution that helped the star achieve big things...
The TEASE Testimonial Formula
Tactful - Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like...
Brian McLeod’s HELLYEAH Copywriting Formula
Holler at ‘em – Gain their attention Empathize with ‘em – give them some back story Lambast the *******s that...
The 1 – 2 – 3 – 4 Formula for Persuasive Copy
1. What I’ve got for you? 2. What it’s going to do for you? 3. Who am I? 4. What...
The PAS Copywriting Formula
Problem Agitate Solution People want to avoid hassles. That is why problems can attract more attention than benefits. This makes...
7 Deadly Fascinations Bullet Point Formula
Lust (get what you desire / be what they desire) Slothfulness (this will help you be lazy / do less...
The AFOREST Landing page or Blog Post Copywriting Forumla
Alliteration Facts Opinions Repetition Examples Statistics Threes (Repeat something three times to make it memorable.) You can pull things out...
Are You Still Wasting Money On... Headline Formula
Are You Still Wasting Money on ______________ (Without Anything to Show for It?) Free shipping app example: Are you still...
The We Promise You This: Headline Formula
We Promise You This: {Highly Desirable Result} Or {Consequence} Gym membership example: We promise you this: lose 30 pounds or...
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The AICPBSAWN Copywriting Formula
Attention – Biggest benefit, biggest problem you can solve, USP Interest – Reason why they should be interested in what...
The 5-Point Copywriting Formula For Landing Pages
What will you do for me if I listen to your story? How are you going to do this? Who...
BGNGo Bullets Formula For Lists
Best Good Necessary Good, with Outcome Use this formula to bookend your bullet list with the two most compelling bullets.
The 12-Step Formula for Sales Letters
1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6....
Make Your First $ Headline Copy
Make Your First {$} in Just {Time} List-your-services marketplace example: Make your first $100 in just 24 hours Real estate...
They All Did Unpleasant Things...Headline Formula
They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}! Selling stationery example: “They...
The Objection or Anxiety Headline Formula
The only {product category} that doesn’t {objection or anxiety}. Accounting software example: The only accounting software that doesn’t come loaded...
5 Drip Email Templates Formula
Email 1: A Warm Hello Email 2: Transparency “We’ve done this great thing and we want to share what we’ve...
The 5 Basic Objections Copywriting Formula
1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I...
The SLAP Copywriting Formula For Selling Inexpensive Products
Stop the prospect Make them look Make them act Get the purchase Perfect for inexpensive products (like Groupon) the SLAP...
The 3 Reasons Why Copywriting Formula
Why are you the best? Why should I believe you? Why should I buy right now? When you answer these...