Sugarman Trigger #15 - Curiosity
That little “?” above someone’s head in the image says it all. Curiosity pulls people in. Sugarman nailed it: when...
Sugarman Trigger #14 - Desire to Collect
Joe Sugarman knew something about human psychology that most marketers miss: people love to complete sets. Whether it’s model plane...
Sugarman Trigger #13 - Desire to Belong
We all want to fit in somewhere. Joe Sugarman nailed it when he said the “Desire to Belong” is one...
Sugarman Trigger #12 - Timing
Ever launched something that just didn’t catch on… then months later saw someone else crush it with the same idea?...
"What would ___ do?"
Stuck on a big marketing problem? Here’s a simple brain hack: ask, “What would my hero do?” This question pushes...
Sugarman Trigger #10 - Nature of Product
Every product has a personality. Your job is to show it off in a way that feels natural. Joe Sugarman...
"What is my $1,000/hour skill?"
Most people get stuck doing $10/hour tasks. But real growth happens when you identify and double down on your $1,000/hour...
"How can I 10X this?"
Most people play small. They chase 5% gains and small wins. That’s fine if you want safe results. But if...
Sugarman Trigger #9 - Satisfaction Conviction
Ever notice how Zappos offers a full 365 days to return anything? That's not just generous—it’s a masterclass in what...
Sugarman Trigger #7 - Greed
Ever notice how a big discount suddenly makes something irresistible? A person might not need another pair of shoes, but...
Sugarman Trigger #6 - Justify the Purchase
People don’t buy luxury cars, MacBooks, or Rolexes just because they “need” them. They buy them because it feels good...
Sugarman Trigger #5 - Value and Proof of Value
Joe Sugarman says one of the easiest ways to prove value is to compare your product directly to its competitors....
Sugarman Trigger #4 - Credibility
Joe Sugarman nailed it: Honesty + Integrity = Credibility. Once people trust you, selling gets way easier. The image drives...
Add social proof by linking to famous names or brands
Look at this HouseOfRave move: they dropped a few famous logos (MTV, LV, Wells Fargo) at the bottom of every...
Sugarman Trigger #3 - Integrity
Ever see a landing page that screams “Make $1,000 in 4 minutes!” and immediately think… yeah, right? That’s the reaction...
Sugarman Trigger #2 - Honesty
Joe Sugarman once sold a thermostat so ugly he led with that fact in the ad. The headline brutally called...
Sugarman Trigger #1 - Feeling of Involvement or Ownership
Ever notice how hard it is to give back a car after a test drive? That’s the “ownership effect” in...
Joe Sugarman Psychological Triggers Video
Joseph Sugarman didn’t just write ads—he engineered them. His 24 psychological triggers are the secret sauce behind copy that pulls...
Psychological Triggers from Joe Sugarman
Joe Sugarman’s list of “psychological triggers” is basically a cheat code for persuasion. Every great ad, sales email, or landing...
Simple
70% Content, 30% Sales Formula
Ever notice why some marketing emails don’t feel like marketing? They teach you something useful first, then sneak in the...
Personality Defense Quote
This shower thought hits hard: “Everyone’s personality is a sum of defense mechanisms they have adopted to survive.” Swap “personality”...
Circle of Influence Concept
Every marketer should know this image. It’s the “Circle of Influence,” and it perfectly explains where to spend your mental...
How can I solve this hilariously?
Most marketers treat problem-solving like taxes: painful but necessary. But what if you flipped it? This image shows how adding...
