Small, Medium and Large Pricing Psychology

“The Decoy Strategy” gives three options but it makes the most sense to buy the large because it’s only a...

Matt Gray’s social media posting schedule

I was at a Matt Gray in-person conference and saw this slide made by his social media manager

The Venn Diagram of Success

Generally success seems to be a combination of a couple of things: Solid talent + Savvy business sense + 15...

How to solve any problem with first principles

This easy chart defines how you can solve pretty much any problem through first principles by breaking it down into...

Swiss Cheese Aviation Accident Framework

This "Swiss Cheese Model" tries to find out the multi-causes of aviation accidents with this framework. For example, this 2018...

Government Master Plan

David Friedberg tries to predict the governments master plan using this "Three Legs On A Stool" analogy. Tariff Implementation: Friedberg...

8 qualities of a great swipe

When you save a "swipe" for your own swipe file, it's best if it has as least one of these...

6 Copywriting Formulas

Here's 6 of the top copywriting formulas, starting at the top with the famous AIDA Formula.They are as follows:Formula ExplanationExampleAIDAAttention,...

The Anatomy of Great Newsletter Design

To create an engaging newsletter, simply fill in your email newsletter following this template with callouts.

Anatomy of a Successful Print Campaign

This print ad template outlines essential elements for a successful ad campaign.

Anatomy of an AI SaaS Landing page

This graphic shows what was done to a SaaS landing page that increased conversions by 179%

SpaceX algorithm to making less mistakes

Elon Musk created these five steps to help SpaceX to make less mistakes.

Landing Page Formulas

Seven simple formulas for each section of a landing page, making it easier to build an effective one.

Anatomy of a hero section

Cool breakdown of a way to make a Hero Section on a website.

Product Market Fit Framework Exercise

A way to nail down market problems and product ideas.

The 8+8+8 Rule

Here is a great way keep your day balanced between work, sleep, family, friends and self.

Job interview cheat sheet

Mastering interviews can be tough, but this cheat sheet simplifies the process with common questions and valuable tips for crafting...

Sam Altman’s (OpenAI + YCombinator) Life Advice

Life advice from Sam Altman.

Time Management Tips List

A cool list of 15 time management tips to keep you on task.

Best hack for scheduling friend hangouts:

6 Landing page copywriting tips

This one-pager shows 6 easy tips to create better landing pages. Helping you boost your conversions.

The blueprint to creating a profitable SaaS business

This step-by-step guide is perfect for launching a successful SaaS businesses. It walks you through each key step.

AIDA Formula low effort -> high impact

The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at...