Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Swiss Cheese Aviation Accident Framework
This "Swiss Cheese Model" tries to find out the multi-causes of aviation accidents with this framework. For example, this 2018...
8 qualities of a great swipe
When you save a "swipe" for your own swipe file, it's best if it has as least one of these...
Anatomy of a Successful Print Campaign
This print ad template outlines essential elements for a successful ad campaign.
SpaceX algorithm to making less mistakes
Elon Musk created these five steps to help SpaceX to make less mistakes.
Product Market Fit Framework Exercise
A way to nail down market problems and product ideas.
Sam Altman’s (OpenAI + YCombinator) Life Advice
Life advice from Sam Altman.
Best hack for scheduling friend hangouts:
AIDA Formula low effort -> high impact
The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at...
King of the Hill Visual Style Guide:
Checkout this “Visual Style Guide” used by the animation team at King of the Hill. Here’s a few more slides...
Government Master Plan
David Friedberg tries to predict the governments master plan using this "Three Legs On A Stool" analogy. Tariff Implementation: Friedberg...
6 Copywriting Formulas
Here's 6 of the top copywriting formulas, starting at the top with the famous AIDA Formula.They are as follows:Formula ExplanationExampleAIDAAttention,...
Landing Page Formulas
Seven simple formulas for each section of a landing page, making it easier to build an effective one.
The 8+8+8 Rule
Here is a great way keep your day balanced between work, sleep, family, friends and self.
6 Landing page copywriting tips
This one-pager shows 6 easy tips to create better landing pages. Helping you boost your conversions.
The AIDA Slippery Slope
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:
Listen - Listen to problem, ask questions. Options - Present options see what they like. Transition - Transition into asking for money.— Noah Kagan
The Anatomy of Great Newsletter Design
To create an engaging newsletter, simply fill in your email newsletter following this template with callouts.
Anatomy of an AI SaaS Landing page
This graphic shows what was done to a SaaS landing page that increased conversions by 179%
Anatomy of a hero section
Cool breakdown of a way to make a Hero Section on a website.
Job interview cheat sheet
Mastering interviews can be tough, but this cheat sheet simplifies the process with common questions and valuable tips for crafting...
Time Management Tips List
A cool list of 15 time management tips to keep you on task.
The blueprint to creating a profitable SaaS business
This step-by-step guide is perfect for launching a successful SaaS businesses. It walks you through each key step.
"The Slippery Slope" and "The AIDA Formula"
One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then...
Who is your target audience?
Sometimes your target audience to sell to ISN'T WHO YOU THINK. This video shows you a quick way to think...