Flip The Problem Around

If you've got a problem or question, try flipping it.

Story Circle

This is what a "Story Circle" looks like when writing a script. This is a great way to run a...

Sugarman Trigger #11 - Current Fads

Sugarman says that keeping an eye on current fads can help you determine what category of product is popular.It also...

Ikigai Japanese formula for finding “reason for being” in life

Testimonial Script

Hey there! We’re trying to see what you thought of _____________ you bought. We’d completely love it if you responded...

7 Deadly Fascinations Bullet Point Formula

Lust (get what you desire / be what they desire) Slothfulness (this will help you be lazy / do less...

Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula

1. You need a hero 2. You need a goal 3. You need conflict 4. You need a mentor 5....

The How-To Email Subject Line Formula

{Attention-grabber}: how to {avoid or get attention-grabbing thing} How {world-class example or average joe} {does amazing thing} How to {do...

Are You Still Wasting Money On... Headline Formula

Are You Still Wasting Money on ______________ (Without Anything to Show for It?) Free shipping app example: Are you still...

Why am I upset/sad/slow?

A way to figure out why you might be temporarily upset, sad, or slow.

Amazon Email Template Sizing And Text Guidelines

This is an email template used by Amazon that includes it's sizing guidelines and some written guidelines (which are an...

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion...

Apple's Rules for Success for employees

This is Apple's "Rules For Success" they used to have on the back of all employee badges. Some good rules...

The AFOREST Landing page or Blog Post Copywriting Forumla

Alliteration Facts Opinions Repetition Examples Statistics Threes (Repeat something three times to make it memorable.) You can pull things out...

Make Your First $ Headline Copy

Make Your First {$} in Just {Time} List-your-services marketplace example: Make your first $100 in just 24 hours Real estate...

Base Content Priority Chart

This is a chart that shows how "Base Content" should be the main thing you create, then focus on "Base...

Blog Post Checklist

This is a great checklist that helps make a mediocre blog post great.

The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar: #1: You admire a character for trying...

"Give Me One Evening and I'll Give You a Push-Button Memory"

What a FANTASTIC line! Here's what makes it kick-ass: It implies an immediate benefit: A better memory. It's very specific...

Three Pronged Pricing

Three pronged pricing is how you can offer a super low price so you don't scare people away, but also...

BGNGo Bullets Formula For Lists

Best Good Necessary Good, with Outcome Use this formula to bookend your bullet list with the two most compelling bullets.

The 12-Step Formula for Sales Letters

1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6....

Get Rid Of The Problem Headline Formula

Get Rid of {Problem} Once and For All Accounting software example: Get rid of your accountant’s fees once and for...

They All Did Unpleasant Things...Headline Formula

They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}! Selling stationery example: “They...