Ikigai Japanese formula for finding “reason for being” in life

Testimonial Script

Hey there! We’re trying to see what you thought of _____________ you bought. We’d completely love it if you responded...

7 Deadly Fascinations Bullet Point Formula

Lust (get what you desire / be what they desire) Slothfulness (this will help you be lazy / do less...

Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula

1. You need a hero 2. You need a goal 3. You need conflict 4. You need a mentor 5....

The How-To Email Subject Line Formula

{Attention-grabber}: how to {avoid or get attention-grabbing thing} How {world-class example or average joe} {does amazing thing} How to {do...

Are You Still Wasting Money On... Headline Formula

Are You Still Wasting Money on ______________ (Without Anything to Show for It?) Free shipping app example: Are you still...

Star Story Solution Copywriting Formula For Lead Generation

Introduce the star of the story Tell the star’s story Present the solution that helped the star achieve big things...

The TEASE Testimonial Formula

Tactful - Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like...

The AICPBSAWN Copywriting Formula

Attention – Biggest benefit, biggest problem you can solve, USP Interest – Reason why they should be interested in what...

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion...

Apple's Rules for Success for employees

This is Apple's "Rules For Success" they used to have on the back of all employee badges. Some good rules...

The AFOREST Landing page or Blog Post Copywriting Forumla

Alliteration Facts Opinions Repetition Examples Statistics Threes (Repeat something three times to make it memorable.) You can pull things out...

Make Your First $ Headline Copy

Make Your First {$} in Just {Time} List-your-services marketplace example: Make your first $100 in just 24 hours Real estate...

The We Promise You This: Headline Formula

We Promise You This: {Highly Desirable Result} Or {Consequence} Gym membership example: We promise you this: lose 30 pounds or...

5 Drip Email Templates Formula

Email 1: A Warm Hello Email 2: Transparency “We’ve done this great thing and we want to share what we’ve...

"Give Me One Evening and I'll Give You a Push-Button Memory"

What a FANTASTIC line! Here's what makes it kick-ass: It implies an immediate benefit: A better memory. It's very specific...

Three Pronged Pricing

Three pronged pricing is how you can offer a super low price so you don't scare people away, but also...

BGNGo Bullets Formula For Lists

Best Good Necessary Good, with Outcome Use this formula to bookend your bullet list with the two most compelling bullets.

The 12-Step Formula for Sales Letters

1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6....

Get Rid Of The Problem Headline Formula

Get Rid of {Problem} Once and For All Accounting software example: Get rid of your accountant’s fees once and for...

They All Did Unpleasant Things...Headline Formula

They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}! Selling stationery example: “They...

The Objection or Anxiety Headline Formula

The only {product category} that doesn’t {objection or anxiety}. Accounting software example: The only accounting software that doesn’t come loaded...

Brian McLeod’s HELLYEAH Copywriting Formula

Holler at ‘em – Gain their attention Empathize with ‘em – give them some back story Lambast the *******s that...

The 5 Basic Objections Copywriting Formula

1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I...