Base content base promotion and social media

Base Content Priority Chart

This is a chart that shows how "Base Content" should be the main thing you create, then focus on "Base...

Formulas/Copywriting
Feb 27, 2020
blog post checklist

Blog Post Checklist

This is a great checklist that helps make a mediocre blog post great.

Formulas
Jan 28, 2020

The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar: #1: You admire a character for trying...

Formulas/Copywriting
Oct 10, 2018
push-button-memory

"Give Me One Evening and I'll Give You a Push-Button Memory"

What a FANTASTIC line! Here's what makes it kick-ass: It implies an immediate benefit: A better memory. It's very specific...

Formulas
Aug 22, 2017
Three Pronged Pricing

Three Pronged Pricing

Three pronged pricing is how you can offer a super low price so you don't scare people away, but also...

Formulas/Copywriting/Pricing
Aug 9, 2017

BGNGo Bullets Formula For Lists

Best Good Necessary Good, with Outcome Use this formula to bookend your bullet list with the two most compelling bullets.

Formulas
Aug 8, 2017

The 12-Step Formula for Sales Letters

1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6....

Formulas/Copywriting
Aug 8, 2017

Get Rid Of The Problem Headline Formula

Get Rid of {Problem} Once and For All Accounting software example: Get rid of your accountant’s fees once and for...

Formulas/Copywriting
Aug 8, 2017

They All Did Unpleasant Things...Headline Formula

They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}! Selling stationery example: “They...

Formulas
Aug 8, 2017

Command Palette

Search for a command to run...

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