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Ikigai Formula

Ikigai Japanese formula for finding “reason for being” in life

Formulas
Mar 28, 2018

Testimonial Script

Hey there! We’re trying to see what you thought of _____________ you bought. We’d completely love it if you responded...

Formulas
Aug 22, 2017

7 Deadly Fascinations Bullet Point Formula

Lust (get what you desire / be what they desire) Slothfulness (this will help you be lazy / do less...

Formulas/Copywriting
Aug 8, 2017

Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula

1. You need a hero 2. You need a goal 3. You need conflict 4. You need a mentor 5....

Formulas/Copywriting
Aug 8, 2017

The How-To Email Subject Line Formula

{Attention-grabber}: how to {avoid or get attention-grabbing thing} How {world-class example or average joe} {does amazing thing} How to {do...

Formulas/Copywriting
Aug 8, 2017

Are You Still Wasting Money On... Headline Formula

Are You Still Wasting Money on ______________ (Without Anything to Show for It?) Free shipping app example: Are you still...

Formulas
Aug 8, 2017

Star Story Solution Copywriting Formula For Lead Generation

Introduce the star of the story Tell the star’s story Present the solution that helped the star achieve big things...

Formulas/Copywriting
Aug 8, 2017

The TEASE Testimonial Formula

Tactful - Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like...

Formulas/Copywriting
Aug 8, 2017

The AICPBSAWN Copywriting Formula

Attention – Biggest benefit, biggest problem you can solve, USP Interest – Reason why they should be interested in what...

Formulas/Copywriting
Aug 7, 2017
push-button-memory

"Give Me One Evening and I'll Give You a Push-Button Memory"

What a FANTASTIC line! Here's what makes it kick-ass: It implies an immediate benefit: A better memory. It's very specific...

Formulas
Aug 22, 2017
Three Pronged Pricing

Three Pronged Pricing

Three pronged pricing is how you can offer a super low price so you don't scare people away, but also...

Formulas/Copywriting/Pricing
Aug 9, 2017

BGNGo Bullets Formula For Lists

Best Good Necessary Good, with Outcome Use this formula to bookend your bullet list with the two most compelling bullets.

Formulas
Aug 8, 2017

The 12-Step Formula for Sales Letters

1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6....

Formulas/Copywriting
Aug 8, 2017

Get Rid Of The Problem Headline Formula

Get Rid of {Problem} Once and For All Accounting software example: Get rid of your accountant’s fees once and for...

Formulas/Copywriting
Aug 8, 2017

They All Did Unpleasant Things...Headline Formula

They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}! Selling stationery example: “They...

Formulas
Aug 8, 2017

The Objection or Anxiety Headline Formula

The only {product category} that doesn’t {objection or anxiety}. Accounting software example: The only accounting software that doesn’t come loaded...

Formulas/Copywriting
Aug 8, 2017

Brian McLeod’s HELLYEAH Copywriting Formula

Holler at ‘em – Gain their attention Empathize with ‘em – give them some back story Lambast the *******s that...

Formulas
Aug 8, 2017

The 5 Basic Objections Copywriting Formula

1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I...

Formulas/Copywriting
Aug 7, 2017

Command Palette

Search for a command to run...

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