The 4 P's of Persuasive Copywriting
Picture Promise Prove Push This formula follows up a dream with ways that the product/service/idea can help. Then provides proof...
The 4 U's Formula For Social Media
Useful Urgent Unique Ultra-specific The 4 U’s formula is perfect for social media. Use a small amount of text, show...
Headline Formula "Who Else"
Who Else Wants {Most Desirable Outcome or Benefit}? Fitness example: Who else wants to look great naked? Real estate example:...
“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”— Gary Halbert, The Boron Letters
The 3 Reasons Why Copywriting Formula
1. Why are you the best? 2. Why should I believe you? 3. Why should I buy right now? Don't...
The 4 C's Formula to Keep Your Copy Clear
Clear. Concise. Compelling. Credible. Here’s one of my favorite formulas because it reminds me to stay focused on the goals...
Copywriting Formula - 5 Basic Objections
The 5 basic objections: 1.) I don’t have enough time. 2.) I don’t have enough money. 3.) It won’t work...
The AIDA Copywriting Formula
Attention Interest Desire Action This formula is used for direct mail, television and radio, sales pages and more. It is...
Visual Storytelling Formula
For visual storytelling such as videos it's important to remember: Customer as the hero: Use a story with the customer...
Headline Formula for Product
{Product Name} is a {Product Category} that {Different Thing It Does Best}. Fitness app example: Tep is an adorable fitness...