Thank the problem
Problems feel annoying. But this “Life of Pi” moment shows they can actually be your secret weapon. The tiger wasn’t...
Flowchart or graph the problem out
Ever get stuck looping on a problem? Your brain spins, but nothing gets solved. This image shows a better way:...
Write things down on a card
Sometimes the simplest tools work best. This image shows how writing one goal on a card, then carrying it with...
"What Would _____ Do?"
Most people get stuck because they skip one thing: honesty. This image lays out a perfect mini-framework to break through...
The Totem Pole of Focus
Ever find yourself obsessing over your logo or website colors while your bank account stays empty? This “Totem Pole” visual...
Flip The Problem Around
Most marketers try to solve their own problems first: How do I get more customers? How do I make more...
Why am I upset/sad/slow?
Ever feel stuck, slow, or just “off”? This visual trick breaks life into 3 simple buckets—Health, Wealth, and Love—and helps...
Base Content Priority Chart
Most brands start at the top of the pyramid—posting nonstop on social media—and wonder why their growth feels fragile. This...
Story Circle
Every great movie follows a story arc. But marketers can steal that same storytelling magic for campaigns, ads, and landing...
Amazon Email Template Sizing And Text Guidelines
Amazon’s AWS email template hides a slick writing masterclass inside it. It’s not just a layout guide—it’s a live demonstration...
Blog Post Checklist
Most blog posts are boring. This simple checklist shows exactly how to take a blah post and make it something...
Sugarman Trigger #11 - Current Fads
Remember fidget spinners? They shot up like fireworks… then disappeared just as fast. This Google Trends graph says it all:...
The 22 Rules of Storytelling by Pixar
Pixar’s storytelling rules aren’t just for filmmakers. They’re a masterclass in how to connect with humans—aka your customers. Each one...
Ikigai Japanese formula for finding “reason for being” in life
Ever seen a campaign that just feels right? It connects emotionally, looks great, solves a need, and makes money. That’s...
WhatsApp Design Principles
WhatsApp isn’t just a chatting app. It’s a masterclass in design discipline. Every pixel and feature screams “lightweight, fast, and...
"Give Me One Evening and I'll Give You a Push-Button Memory"
This 1961 ad is pure copywriting magic. The headline grabs you instantly. It promises something amazing, fast, and easy—like a...
Testimonial Script
Want better testimonials? Don’t ask for them. Instead, make it brain-dead easy for people to respond. Swap the scary “Can...
Apple's Rules for Success for employees
This looks like a simple ID badge. But it’s actually Apple’s internal playbook — “JB’s Rules for Success.” Every employee...
Three Pronged Pricing
Ever notice how every SaaS pricing page has three plans? That’s not random. It’s a psychological trick called the Goldilocks...
7 Deadly Fascinations Bullet Point Formula
Most bullets sound like boring checklists. But what if your bullets spoke to your audience’s emotions instead of just listing...
BGNGo Bullets Formula For Lists
Ever feel your bullet points lose readers halfway down? It’s not your writing—it’s your order. The BGNGo formula (Best, Good,...
Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula
Every ad that burns into your brain has a story behind it. Not a random one. A structured story your...
The AFOREST Landing page or Blog Post Copywriting Forumla
Ever notice how some slogans just sound right? That’s the “Rule of Three” at work. Three words, three beats, three...
The 12-Step Formula for Sales Letters
Most copy skips straight to "Buy now!" before the reader even cares. The 12-step sales formula fixes that by pulling...
