Curated Inspiration Library for Marketers and Creators
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Flowchart or graph the problem out
Figure out what's really going on by graphing it out.
The Totem Pole of Focus
Figure out what you really should be focusing on using this method.
Base Content Priority Chart
This is a chart that shows how "Base Content" should be the main thing you create, then focus on "Base...
Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it's sizing guidelines and some written guidelines (which are an...
Ikigai Japanese formula for finding “reason for being” in life
Testimonial Script
Hey there! We’re trying to see what you thought of _____________ you bought. We’d completely love it if you responded...
Three Pronged Pricing
Three pronged pricing is how you can offer a super low price so you don't scare people away, but also...
Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula
1. You need a hero 2. You need a goal 3. You need conflict 4. You need a mentor 5....
The How-To Email Subject Line Formula
{Attention-grabber}: how to {avoid or get attention-grabbing thing} How {world-class example or average joe} {does amazing thing} How to {do...
Write things down on a card
It's not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with...
Flip The Problem Around
If you've got a problem or question, try flipping it.
Blog Post Checklist
This is a great checklist that helps make a mediocre blog post great.
WhatsApp Design Principles
A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion...
7 Deadly Fascinations Bullet Point Formula
Lust (get what you desire / be what they desire) Slothfulness (this will help you be lazy / do less...
The AFOREST Landing page or Blog Post Copywriting Forumla
Alliteration Facts Opinions Repetition Examples Statistics Threes (Repeat something three times to make it memorable.) You can pull things out...
"What Would _____ Do?"
Ask yourself what a person you admire would do in this situation.
Why am I upset/sad/slow?
A way to figure out why you might be temporarily upset, sad, or slow.
Story Circle
This is what a "Story Circle" looks like when writing a script. This is a great way to run a...
The 22 Rules of Storytelling by Pixar
These are some rules of storytelling by the famous movie production company Pixar: #1: You admire a character for trying...
"Give Me One Evening and I'll Give You a Push-Button Memory"
What a FANTASTIC line! Here's what makes it kick-ass: It implies an immediate benefit: A better memory. It's very specific...
Apple's Rules for Success for employees
This is Apple's "Rules For Success" they used to have on the back of all employee badges. Some good rules...
BGNGo Bullets Formula For Lists
Best Good Necessary Good, with Outcome Use this formula to bookend your bullet list with the two most compelling bullets.
The 12-Step Formula for Sales Letters
1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6....
Make Your First $ Headline Copy
Make Your First {$} in Just {Time} List-your-services marketplace example: Make your first $100 in just 24 hours Real estate...