Joe Sugarman Psychological Triggers Video

This is a video going through the 24 different psychological triggers invented by Joseph Sugarman.

70% Content, 30% Sales Formula

When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.

How can I solve this hilariously?

Sometimes having a little fun with the solution can be a good way forward.

Flowchart or graph the problem out

Figure out what's really going on by graphing it out.

The Totem Pole of Focus

Figure out what you really should be focusing on using this method.

Base Content Priority Chart

This is a chart that shows how "Base Content" should be the main thing you create, then focus on "Base...

Amazon Email Template Sizing And Text Guidelines

This is an email template used by Amazon that includes it's sizing guidelines and some written guidelines (which are an...

Ikigai Japanese formula for finding “reason for being” in life

Testimonial Script

Hey there! We’re trying to see what you thought of _____________ you bought. We’d completely love it if you responded...

Psychological Triggers from Joe Sugarman

A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...

Personality Defense Quote

Everyone's personality is a sum of defense mechanisms they have adopted to survive any situation.

Write things down on a card

It's not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with...

Flip The Problem Around

If you've got a problem or question, try flipping it.

Blog Post Checklist

This is a great checklist that helps make a mediocre blog post great.

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion...

Simple

Circle of Influence Concept

The "Circle Of Influence" concept helps figure out what to focus on. Circle of Control: Things you can fully control....

Thank the problem

Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of...

"What Would _____ Do?"

Ask yourself what a person you admire would do in this situation.

Why am I upset/sad/slow?

A way to figure out why you might be temporarily upset, sad, or slow.

Story Circle

This is what a "Story Circle" looks like when writing a script. This is a great way to run a...

The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar: #1: You admire a character for trying...

"Give Me One Evening and I'll Give You a Push-Button Memory"

What a FANTASTIC line! Here's what makes it kick-ass: It implies an immediate benefit: A better memory. It's very specific...

Apple's Rules for Success for employees

This is Apple's "Rules For Success" they used to have on the back of all employee badges. Some good rules...