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Simple

Image Description The image contrasts two different webpage layouts for "My Product." On the left, a cluttered page filled with...

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Copywriting
Images
Advice
Jun 16, 2020
70-content-30-sales-email

70% Content, 30% Sales Formula

When writing content that educates as well as sells, trying making it about 70% content, and 30% sales. Image Description...

Formulas
Copywriting
Advertorials
Advice
Jun 16, 2020
personality-quote

Personality Defense Quote

Everyone's personality is a sum of defense mechanisms they have adopted to survive any situation. Image Description The image shows...

Formulas
Advice
Jun 15, 2020
circle of influence

Circle of Influence Concept

The "Circle Of Influence" concept helps figure out what to focus on. Circle of Control: Things you can fully control....

Formulas
Images
Advice
Jun 13, 2020
solve-this-hilariously

How can I solve this hilariously?

Sometimes having a little fun with the solution can be a good way forward. Image Description The image humorously contrasts...

Formulas
Advice
Jun 12, 2020
thank-the-problem

Thank the problem

Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of...

Formulas
Advice
Jun 12, 2020
flowchart-graph-out

Flowchart or graph the problem out

Figure out what's really going on by graphing it out. Image Description The image is a flowchart illustrating how to...

Formulas
Advice
Jun 12, 2020
goal-on-a-card

Write things down on a card

It's not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with...

Formulas
Advice
Jun 12, 2020
honest-assessment

"What Would _____ Do?"

Ask yourself what a person you admire would do in this situation. Image Description The image is a colorful infographic...

Formulas
Advice
Jun 12, 2020
totem-pole-focus

The Totem Pole of Focus

Figure out what you really should be focusing on using this method. Image Description The image illustrates a concept called...

Formulas
Advice
Jun 12, 2020
flip-the-problem-around

Flip The Problem Around

If you've got a problem or question, try flipping it. Image Description The image is a graphic explaining the concept...

Formulas
Advice
Jun 12, 2020
why-upset-framework

Why am I upset/sad/slow?

A way to figure out why you might be temporarily upset, sad, or slow. Image Description This infographic provides a...

Formulas
Advice
Jun 12, 2020
Base content base promotion and social media

Base Content Priority Chart

This is a chart that shows how "Base Content" should be the main thing you create, then focus on "Base...

Formulas
Copywriting
Feb 27, 2020
story circle

Story Circle

This is what a "Story Circle" looks like when writing a script. This is a great way to run a...

Formulas
Copywriting
Images
Feb 6, 2020
amazon email template

Amazon Email Template Sizing And Text Guidelines

This is an email template used by Amazon that includes it's sizing guidelines and some written guidelines (which are an...

Formulas
Copywriting
Emails
Headlines
Images
Jan 28, 2020
blog post checklist

Blog Post Checklist

This is a great checklist that helps make a mediocre blog post great. Image Description The image presents a checklist...

Formulas
Jan 28, 2020

The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar: #1: You admire a character for trying...

Formulas
Copywriting
Oct 10, 2018
Ikigai Formula

Ikigai Japanese formula for finding “reason for being” in life

Image Description The image is a Venn diagram illustrating the concept of Ikigai, a Japanese formula for finding one's "reason...

Formulas
Mar 28, 2018
whatsapp-design-principles

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion...

Formulas
Copywriting
Quotes
Oct 15, 2017
push-button-memory

"Give Me One Evening and I'll Give You a Push-Button Memory"

What a FANTASTIC line! Here's what makes it kick-ass: It implies an immediate benefit: A better memory. It's very specific...

Formulas
Aug 22, 2017