200 calories in different foods visual data
This image hits you instantly: same calories, wildly different portions. A Snickers bar or twelve clementines? The message lands before...
Shaky Digital Infrastructure
This XKCD comic nails a truth most marketers forget: every shiny digital thing you rely on is built atop something...
Hidden Rules Among Classes
Ever wonder why the same ad hits hard for one group and totally misses another? This chart of Hidden Rules...
Chevy Cruise Full Page Newspaper Ad
Chevy Cruise took out a full-page New York Times ad with a bold headline: “Humans are terrible drivers.” Big red...
Spreadsheet Unbundling Graphic
Once upon a time, Excel did everything. Budgets. To-do lists. Payroll. You name it. Then startups swooped in and carved...
Thai spiciness level visual chart
Ever order “medium spicy” Thai food and instantly regret it? Sombat’s Thai Cuisine solved this in the simplest, smartest way...
Hilarious “Food Poisoning” bar chart
This “Causes of Food Poisoning” chart is pure genius. It transforms a boring data set into a visual gag that’s...
Take notes when you read
This graphic nails it. Most people read a book once and forget 90% of it. But note-takers? They build a...
How VC’s analyze investments.
This chart is a goldmine for anyone trying to understand the Web3 social landscape. It shows who’s building on top...
Social Platform Axis Chart
This meme-style matrix nails what makes shareable content pop. It’s playful, visual, and invites argument — the perfect combo for...
Great Us -VS- Them Instagram ad
A headline that says “Address the root causes of snoring by drinking water” makes anyone with a snoring problem instantly...
Which hot dog would you choose
Competition doesn’t just make products better—it makes the marketing better. This clever old-school ad nails the lesson: Joe and Max...
Thinking Errors One Pager
This infographic is a masterclass in packing tons of info into a single, scannable page. It covers complex psychology ideas...
Before/After shot for a product photography course
This ad nails it with one clear idea: show proof. The before/after shot of a honey bottle instantly communicates the...
13 predictions from David Ogilvy from 1983
In 1983, David Ogilvy listed 13 predictions for the future of advertising. Some were spot on, others hilariously off. But...
Burberry logo going from simple to complex design
Over 120 years, Burberry’s logo tells a full story of design trends. It starts ornate, gets stripped down, and then...
Use images for math formulas
Marketing metrics are crucial, but math formulas can make people’s eyes glaze over. These visuals flip that problem by turning...
Simple visual + callout Twitter Ad
Ever scroll past an ad and instantly get what the product does? That’s what Monos pulled off here. Their Carry-On...
I used my iPhone as a webcam
Apple quietly made the iPhone double as a wireless webcam... and it's awesome. The GIF above shows how sharp it...
Budweiser’s ad reaching out to new audiences
In 1969, Budweiser pulled off a clever positioning trick. Instead of fighting with cocktails for attention, they joined the party—literally....
1966 version of a lead magnet download
Before email captures and landing pages, marketers had a slower lead magnet: the mail-in card. This 1966 Dodge Camp Wagon...
Pressure Washing Ad
This ad wasn’t painted or printed—it was pressure washed into a highway wall. A cleaning company literally used their own...
Cool way to show product possibilities
This vintage pie crust ad nails a classic marketing move: showing versatility. Instead of telling you how great their crust...
Take small steps
This image nails a simple truth: success is easier when you take small, reachable steps instead of giant, impossible ones....