Dog Copywriting đ
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This note is pure copywriting gold. The dogâs owner knew exactly what people would think and stopped that thought in its tracks with one quick, clever message.
Marketing analysis
The sign starts with a strong command: âDonât break my window!â Thatâs the CTA. Instantly clear. Then it backs it up with reassurance and a twist of humorââThe AC is on and heâs listening to the new Post Malone CD.â Problem solved and a smile earned.
Why it works
- Grabs attention right away
- Anticipates the readerâs concern
- Offers proof and reassurance
- Adds humor to make it memorable
- Ends human, not corporate
Examples
- Dollar Shave Clubâs launch video: started bold, ended funny
- Slack: âBe less busyâ taglineâsimple solution to a problem
- Poo~Pourri ads: humor + clear reassurance = viral magic