Dog Copywriting 😂

Updated on
dog-copywriting-dont-break-window

This note is pure copywriting gold. The dog’s owner knew exactly what people would think and stopped that thought in its tracks with one quick, clever message.

Marketing analysis

The sign starts with a strong command: “Don’t break my window!” That’s the CTA. Instantly clear. Then it backs it up with reassurance and a twist of humor—“The AC is on and he’s listening to the new Post Malone CD.” Problem solved and a smile earned.

Why it works

  • Grabs attention right away
  • Anticipates the reader’s concern
  • Offers proof and reassurance
  • Adds humor to make it memorable
  • Ends human, not corporate

Examples

  • Dollar Shave Club’s launch video: started bold, ended funny
  • Slack: “Be less busy” tagline—simple solution to a problem
  • Poo~Pourri ads: humor + clear reassurance = viral magic

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