Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is in the copy.
The VW ad …
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
CRO -vs- Copywriting -vs- Digital Marketing
🟦 = “Conversion Rate Optimization”
🟥 = “Copywriting”
🟨 = “Digital Marketing”
Surprising how much larger the term “Digital Marketing” is over the others.…
Simple ad for getting an Instagram username
I liked this simple ad for a service that helps claim an Instagram user handle. In a little square it explains the service.
Only way I’d make it better is …
Neil Gaiman quote
A great quote from @neilhimself about collecting a “compost heap” of ideas an inspirations.
I personally call my compost heap a Swipe File and post all my ideas, inspirations, quotes, …
Synthesia home page
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits, and an explainer video which demo’s the product.…
Hidden Rules Among Classes
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.
…
Great alternative to “Now Hiring” sign
This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far more compelling. Also checkout the 3 bullet points at the …
Great Us -VS- Them Instagram ad
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing strip. It also has a curiosity-inducing headline of “Address the …
Which hot dog would you choose
Whose hot dog would you want in your mouth?
Joe’s
-or-
Max’s?
Joe has the same hot dog, but Max is selling it better!…
Breakdown of the writing industry
Fiverr is one of the largest freelancer platforms out there, and if you hover over a category, it’ll essentially give you a full breakdown of all the work and gigs …
13 predictions from David Ogilvy from 1983
Exactly 40 years ago in 1983 David Ogilvy from the mega-popular advertising book “Ogilvy On Advertising.”
His hand was turned by the publisher to make some “predictions of the future” …
Use images for math formulas
Sometimes in marketing math formulas are used, but they can sometimes be dry or boring.
Instead make them into “Visual Math Formulas” which makes them easier to understand. Here’s 4 …
List of psychological triggers that make people buy
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause people to purchase something. …
Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these:
#1.) AIDA: Attention, Interest, Desire, Action
#2.) PAS: Problem, Agitate, Solution
#3.) PASCA: Problem Agitate Solution Call …
Grabbing coffee headline
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the sub-headline about “Flavor Buds.”…
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the “health value” of it, but overall this ad does a …
“Life having a trainer for work”
This ad for the CaveDay co-working service has a great headline that describes the product, and has an image showing how it works (big Zoom call with other people co-working)…
Super simple private chef and meal prep flyer
Sometimes you don’t need a TON of text…in fact this simple flyer is super minimal and targeted to where it’s posted, and does the job! …
Copywriting is the marketing that feeds your core business
Copywriting is a skill that can be applied to any product or service. …
1966 Budweiser “Whiffability Test” Ad
This clever ad probably makes ya want to smell a Budweiser! In the copy it describes how to setup your own Whiff Test and see that Budweiser is the clear …