Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published to garner support for the project which was vastly over …
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published to garner support for the project which was vastly over …
Here’s a cool graphic that shows a few ways to improve your CTA (Call To Action).…
This is the simple form we use to get people to submit copy/marketing for review. The form takes the copy, creates a thread in our community, then myself and the …
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else’s brain in the most efficient & sticky way.…
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is in the copy.
The VW ad …
🟦 = “Conversion Rate Optimization”
🟥 = “Copywriting”
🟨 = “Digital Marketing”
Surprising how much larger the term “Digital Marketing” is over the others.…
I liked this simple ad for a service that helps claim an Instagram user handle. In a little square it explains the service.
Only way I’d make it better is …
A great quote from @neilhimself about collecting a “compost heap” of ideas an inspirations.
I personally call my compost heap a Swipe File and post all my ideas, inspirations, quotes, …
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits, and an explainer video which demo’s the product.…
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.
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This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far more compelling. Also checkout the 3 bullet points at the …
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing strip. It also has a curiosity-inducing headline of “Address the …
Whose hot dog would you want in your mouth?
Joe’s
-or-
Max’s?
Joe has the same hot dog, but Max is selling it better!…
Fiverr is one of the largest freelancer platforms out there, and if you hover over a category, it’ll essentially give you a full breakdown of all the work and gigs …
Exactly 40 years ago in 1983 David Ogilvy from the mega-popular advertising book “Ogilvy On Advertising.”
His hand was turned by the publisher to make some “predictions of the future” …
Sometimes in marketing math formulas are used, but they can sometimes be dry or boring.
Instead make them into “Visual Math Formulas” which makes them easier to understand. Here’s 4 …
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause people to purchase something. …
I wrote a blog post full of copywriting formulas here, mainly these:
#1.) AIDA: Attention, Interest, Desire, Action
#2.) PAS: Problem, Agitate, Solution
#3.) PASCA: Problem Agitate Solution Call …
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the sub-headline about “Flavor Buds.”…
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the “health value” of it, but overall this ad does a …