Simplified Dieting Image Chart
This is a very simple chart that shows any “diet” people go on essentially just restricts calories. Instead of doing this with a lot of text, they made one simple …
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Apple using clever images to show all layers of a photo
This was a clever use of images to show how much work goes into a picture taken on an iPhone. They could have explained this using lots of text and …
Writing Effective Ad Headlines – The Zeigarnik Effect
This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New …
The AIDA Formula in Drawings
This is a great image showing the AIDA Formula and the purpose of each part:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting …
AIDA Formula Video with Ross Hudgens and Neville Medhora
This is a great video explaining the AIDA formula complete with examples.…
Cognitive Biases Chart
This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…
Three Tiered Pricing Video for Copywriters
This is a great video demonstrating the use of three tiered pricing for copywriters who are trying to setup pricing for products or services they are writing for.…
The 22 Rules of Storytelling by Pixar
These are some rules of storytelling by the famous movie production company Pixar:
#1: You admire a character for trying more than for their successes.
#2: You gotta keep in …
Making better content checklist
This is a fantastic little checklist taken from this post on writing blog content that summarizes how to make and improve content.…
Clever advertisement for garage builder
This is a clever advertisement by a guy that builds garages. This versatile ad can be used online, outdoors, or as print advertisements.…
Super effective Facebook Post for selling a business
This 1-page Facebook post generated several hundred inquiries into buying one of the top hostels in Thailand.…
Easier to read text with bullet points example
This is a great reduction in a big block of text by using concise bullet points instead.…
Make “Warning Labels” more effective with using bullet lists
Why send someone a big block of text, when you can simply bullet-tize the facts for them?…
Remove excess words, use “more info” links
Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more. …
Application Form Word Reduction Copywriting Example
Copywriting example of reducing excess words from an application form, and making it simpler to understand.…
David Ogilvy Copywriting Advice Compilation
This video starts off with a great quote: “If you can’t advertise yourself, what hope have you being able to advertise anything else?” -David Ogilvy…