The keyword “Copywriting” from 2004 to now
Interest in the keyword “Copywriting” from 2004 to present has skyrocketed since January 2022.
What’s your explanation?…
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Building social media audience Before/After Instagram Ad
This clever Instagram Ad for CreatorU uses a meme to show that building an audience is easier with them.…
“The Most Beautiful Vehicle In The World” Dirty Range Rover Ad
This is an amazing ad that’s totally frameable on a wall, and it shows a dirty Range Rover that just went mudding.…
Simple email copywriting guide
This is a great little guide to be slightly more assertive with your emails without seeming like a jerk. These simply copywriting language tweaks can go a long way.…
Funny Justine’s Peanut Butter Packaging Copy
A funny “letter to Jelly” on the back of a Justine’s Peanut Butter…
What makes a good error message graphic
This helpful graphic outlines what make a good error message.
….and here’s what makes a BAD error message:
…
How “negative” or “positive” different English words are perceived
This is an interesting data layout for which words mean negative things, and which words mean positive things.…
Giving six reasons to own…
Since the car is pretty hideous, this ad for an AMC Gremlin appeals to it’s more practical qualities!…
Stealing prevention sign seen on a gas station ice cooler
This kind of hilarious (and simple) sign reminds people that stealing is a crime, and their ice will be cursed with melting if they steal it 😂…
“Ten Reasons NOT To Buy” reverse psychology Volkswagen ad
This is a fun way to grab some attention, but saying why NOT to buy the car, but then listing great reasons to buy the car.…
ATIDFA Copywriting Formula
This is a copywriting formula that means:
Attention
Transformation
Interest
Desire
FAQ
Action…
7-Steps of a Compelling Story
This is a neat infographic that sums up how to create a compelling story…
Attention grabbing “mirror” headline
This headline grabs attention by being unusual looking, as if you’re reading from a mirror. Things that are novel can get attention, but alas it’s just a one-time trick.…
“Online Dating” in 1951 😂
If you wanted to branch out of your own network to date in 1951, you would take out a personal ad much like this.
Imagine the stress of having to …
Heart-tugging Gillette shaving ad
This ad pulls a few heartstrings saying “I didn’t get the job” from a man who hasn’t shaved.…
AMC Gremlin Ad from 1978 with “6 serious reasons to own”
In addition to showing the product right off the bat, this add uses logical reasons on why to buy a Gremlin. This is much like VW Beetle ads where logic …
1958 “Features & Benefits” Adding Machine Ad
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad.
They also include some great benefits like:
“Carry it home.”
“So simple …
Ford Escort “Social Proof” Ad
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out all the cars it outsold. This is a great use …
Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in the picture actually used to be …
Velcro Ad Showing Results/Benefits of Product
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup of them being sewed on.…
