Category: Copywriting

Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.

The 5 Levels of Awareness

One of the first steps of writing effective copy is understanding the “awareness level” of your market.

If they are hyper-aware, you can take a direct approach. All you need …