Dog Copywriting 😂
Even dogs can write great copy!
It has a clear CTA (Call To Action) and explains why to follow that action.…
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Chemicals used in cigarettes
The genius of this simple image is it shows the scientific name of a chemical plus a scary thing it’s also used for.
• Methanol → Jet Fuel
• Methane …
Tools are bought, Transformations are sold
Instead of trying so hard to “sell” you can focus more on helping achieve a goal.
Turns out HubSpot’s top sales people don’t “sell” much, but “help” a lot.…
“Don’t be the guy that looks tired” Ad
This is how “makeup for men” will happen:
Products *NOT* called makeup that solve specific issues.
Will likely follow the playbook of:
– Lotion for men
– Loofah’s for men…
Aweber “Get Off LeadPages” Email
Interesting email from Aweber that attempts to lure people from LeadPages by showcasing they have similar features for free in an existing account.…
More Doctors Smoke Camels Print Ad
Ok….this didn’t age very well, but the underlying principles of it are solid:
- The ad gives strong social proof showing that doctors prefer the product.
- It has a “sciency-sounding” phrase
1939 Ad for Phosferine Tonic Wine
An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little wine can help you deal with depression.…
All the stuff to put on a sales page
Here’s a bunch of sections to include on a sales page.…
Updating a Google Presentations slide to be better
Updating a Google Presentations slide:
BEFORE:
– Just a random list of things about an extract.
– No action step.
AFTER:
– Standardized format, can be used through rest of …
Weapons of Mass Creation Poster
This is a cool poster a lot of agencies and writers have on the wall. Hat tip to a post from @PeepLaja for the idea!…
AC Tuneup Direct Mail Flyer
This is an interesting AC tuneup flyer left on a door. It sounds very personal, explains what the service includes, and has a friendly tone.
It also gives nice incentive …
Concise vs Wordy Writing
This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the …
