Use images for math formulas
Sometimes in marketing math formulas are used, but they can sometimes be dry or boring.
Instead make them into “Visual Math Formulas” which makes them easier to understand. Here’s 4 …
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
List of psychological triggers that make people buy
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause people to purchase something. …
Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these:
#1.) AIDA: Attention, Interest, Desire, Action
#2.) PAS: Problem, Agitate, Solution
#3.) PASCA: Problem Agitate Solution Call …
Grabbing coffee headline
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the sub-headline about “Flavor Buds.”…
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the “health value” of it, but overall this ad does a …
“Life having a trainer for work”
This ad for the CaveDay co-working service has a great headline that describes the product, and has an image showing how it works (big Zoom call with other people co-working)…
Super simple private chef and meal prep flyer
Sometimes you don’t need a TON of text…in fact this simple flyer is super minimal and targeted to where it’s posted, and does the job! …
Copywriting is the marketing that feeds your core business
Copywriting is a skill that can be applied to any product or service. …
1966 Budweiser “Whiffability Test” Ad
This clever ad probably makes ya want to smell a Budweiser! In the copy it describes how to setup your own Whiff Test and see that Budweiser is the clear …
Ekster bifold wallet ad
This ad seen on Twitter uses an image plus 4 bullet points to explain why old wallets suck and this new bifold wallet is way better. Super simple and effective!…
Twitter Posting Cheat Sheet
Here’s a helpful cheat sheet to screenshot that will help you create Twitter posts.…
“The Rolls Royce of Pans” Twitter Ad
This HexClad cookware Twitter ad has a cool headline PLUS a catching image with Gordon Ramsay.…
High end gaming mouse Twitter Ad
You’d wonder whose buying an expensive computer mouse, but gamers pay big money to get ultra fast response rates and accuracy. Checkout how this Pwnage gaming mouse is advertised on …
Apple Logo Gets Simpler
As Apple started getting bigger and bigger, its logo got simpler and simpler.…
8th grade exam from 1912, can you pass it?
Cool to see this concise 8th grade overall exam from 1912. Think you can pass it??…
Rick Astley Outdoor One Pager Flyer
To be honest this is a great pitch for Rick. He’ll never give you up, let you down, or desert you 😂…
1967 “What does a banana have to be to be a Chiquita?” Ad
A hilarious 1967 print ad with a shocking image, intriguing headline and copy making you crave a banana. 🤣…
Nokia “Personal Assistant” Phone Ad
While this phone looks extremely primitive to us now, this was once considered so high tech that it would be like a “Personal Assistant” to you!
It’s helpful to remember …
1959 Crayola Print Ad with Great Headline
This ad from 1959 shows some of the original Crayola advertising. This cool ad shows a little kid with his “hands against a store window” looking at a box of …
MarketHire to-the-point ad
As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your email engagement by 70%. It clearly shows this is a …