Great Twitter follow ask
This is a great Tweet asking people to follow. All around a great ask that explains why you should follow him.…
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
“Creativity is the Enemy” Nike Headline
This Nike headline makes you do a double-take, and makes you want to read the print below it. The text goes on to demonstrate how you don’t need to re-invent …
Amazon’s internal writing advice
Cool writing advice from Amazon internal memos.…
Words to use instead of “very”
This is a cool list of words to use instead of “very” to spice up your copy.…
Yamaha “Pass the Gas Pump” Headline
In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This Yamaha Motorcycle ad tapped into that conversation showing how to …
Full for 20 min -vs- Full for 2 hours
This cool visualization from Instagram shows how carbs and fiber alone don’t keep you full for long, but adding some fat and protein does.
I love this extremely simple visualization.…
Kraft ad gives helpful suggestions
This is Kraft ad from 1962 is great because it not only promotes the product, but also EDUCATES.
It gives several suggestions on how to use the product.
Giving customers …
“How can just 1 calorie taste so good?”
This is a great Tab Cola ad from 1964 showing how few calories it has.…
Give people the end result they want
This is a slide from a YouTube video I saw (so sorry….forgot which video this was, so apologies for not crediting it). It was explaining how it’s important to know …
Whiskey Tribe Community Sales Page
This is a very uniquely designed sales page for “Whiskey Tribe” and their Patreon page.
It has an old-timey “Knights” look to it.…
Logic-minded Gatorade Print Ad
This Gatorade ad from 1971 lays out the “scientific” claims for Gatorade being better at quenching thirst than other drinks.…
Glass Guru Car Advertising Headline
This is a simple (yet effective) add from Glass Guru on one of their work vans:
GOT FOGGY WINDOWS?
Guaranteed Repair Saves 50% or More!
This is very straightforward and …
Bob Felder Baseball Glove Advertisement
This advertisement for a baseball glove does a great job of explaining all the features of the glove, and even uses some helpful text & arrow callouts to explain.…
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
Account upgrade email transforms into sponsorship offer
This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.
They obviously need more …
Edit any website javascript trick for mockups
This is great Javascript trick to edit any webpage on the frontend (not permanently) so you can “mockup” your text, headlines, images and more.…
A coffee alternative compares their product to traditional coffee to convert sales
This brand displays a side by side benefits/ effects chart comparing them to traditional coffee. This is great copy when targeting users who want to kick there coffee habit.…
Referral program shows great social proof
This brand shows photos of customers + how much money they have saved using Raise. Real faces and earnings speak louder than text.…
This copy speaks to a specific customer
Card cash is offering a unique service for businesses or individuals that already use discounted gift cards to make big purchases. This service is not for everyone so the writer …