The 4 U’s Copywriting Formula
The 4 U’s Formula is perfect for writing headlines, but can also be used as a guide for your entire message.…
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Sales Email Copywriting Formulas
If you’re stuck on how to structure a sales email, try one of these four proven strategies.…
The Problem-Agitate-Solution (PAS) Copywriting Formula
One of the simplest copywriting formulas to follow is Problem-Agitate-Solution.
First, you empathize with a problem your audience has.
Then, you pour a little salt on the wound and make …
10 Steps to Writing Great Copy
Before hitting publish, polish up your message by running your copy through these 10 steps.…
How To Create Advertising That Sells by David Ogilvy
This is David Ogilvy’s most successful ad, bringing in billions of dollars of revenue for the Ogilvy & Mather advertising agency. They literally just published all their trade secrets which …
Copywriting Lenses List
This is a list of 25 different copywriting lenses to use.…
Try using a single call to action for emails
Be careful of sending emails with multiple CTAs.
- They dilute your conversions.
- Once a reader clicks one link, they’re unlikely to come back to the email to click the other