The 4 C’s Copywriting Formula
The 4 C’s Formula is a checklist you can use to edit any piece of copy.
Clear: Is it direct and easy to understand?
Concise: Is there anything you can …
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
5 Stages of Market Sophistication
In order to write effective copy, you need to match your message to your market.
How skeptical are they?
How many times have they seen similar offers?
How many similar …
The 4 U’s Copywriting Formula
The 4 U’s Formula is perfect for writing headlines, but can also be used as a guide for your entire message.…
Sales Email Copywriting Formulas
If you’re stuck on how to structure a sales email, try one of these four proven strategies.…
The Problem-Agitate-Solution (PAS) Copywriting Formula
One of the simplest copywriting formulas to follow is Problem-Agitate-Solution.
First, you empathize with a problem your audience has.
Then, you pour a little salt on the wound and make …
10 Steps to Writing Great Copy
Before hitting publish, polish up your message by running your copy through these 10 steps.…
How To Create Advertising That Sells by David Ogilvy
This is David Ogilvy’s most successful ad, bringing in billions of dollars of revenue for the Ogilvy & Mather advertising agency. They literally just published all their trade secrets which …
