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hidden-rules-between-classes-new

Hidden Rules Among Classes

An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience....

Formulas
Copywriting
Lenses
Data
Images
One pagers
Jul 17, 2023
Now-hiring-sign

Great alternative to “Now Hiring” sign

This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far...

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Wisdom
Copywriting
Outdoor Advertising
Headlines
Jul 8, 2023
remastered-sleep-online-ad

Great Us -VS- Them Instagram ad

This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing...

Ads
Instagram
Copywriting
Before and After
Data
Headlines
Images
Jul 7, 2023
Brand-Names-print-ad

Which hot dog would you choose

Whose hot dog would you want in your mouth? Joe’s -or- Max’s? Joe has the same hot dog, but Max...

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Ads
Copywriting
Headlines
Images
Jul 6, 2023
writing-and-translation-categories

Breakdown of the writing industry

Fiverr is one of the largest freelancer platforms out there, and if you hover over a category, it’ll essentially give...

Copywriting
Jul 1, 2023
olgivy-predictions-from-1983

13 predictions from David Ogilvy from 1983

Exactly 40 years ago in 1983 David Ogilvy from the mega-popular advertising book “Ogilvy On Advertising.” His hand was turned...

Copywriting
Notes
Images
Quotes
Jun 29, 2023
churn-rate-1

Use images for math formulas

Sometimes in marketing math formulas are used, but they can sometimes be dry or boring. Instead make them into “Visual...

Copywriting
Data
Images
Jun 27, 2023
list-of-triggers

List of psychological triggers that make people buy

Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause...

Formulas
Copywriting
Advice
Jun 25, 2023

Copywriting Formulas

I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS:...

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Essay
Formulas
Copywriting
Jun 16, 2023
Grabbing-coffee-maxwell-ad-headline

Grabbing coffee headline

Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the...

Ads
Print Ads
Copywriting
Headlines
Jun 13, 2023
Kool-Aid-Benefits-Ad

Kool-Aid Benefits Ad

This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the...

Ads
Print Ads
Copywriting
Headlines
Images
Jun 12, 2023
caveday

“Life having a trainer for work”

This ad for the CaveDay co-working service has a great headline that describes the product, and has an image showing...

Ads
Instagram
Copywriting
Headlines
Images
May 20, 2023
chef-and-meal-prep-flyer

Super simple private chef and meal prep flyer

Sometimes you don’t need a TON of text…in fact this simple flyer is super minimal and targeted to where it’s...

Flyers
Copywriting
Outdoor Advertising
May 18, 2023
copywriting-is-marketing-image

Copywriting is the marketing that feeds your core business

Copywriting is a skill that can be applied to any product or service.

Copywriting
Images
Advice
May 17, 2023
Budweiser-Whiffability-Test-1966-print-ad

1966 Budweiser “Whiffability Test” Ad

This clever ad probably makes ya want to smell a Budweiser! In the copy it describes how to setup your...

Ads
Print Ads
Copywriting
Headlines
Images
May 11, 2023
ekster-wallet-ad

Ekster bifold wallet ad

This ad seen on Twitter uses an image plus 4 bullet points to explain why old wallets suck and this...

Ads
Copywriting
Tweets
Images
Social
May 9, 2023
twitter-cheat-sheet

Twitter Posting Cheat Sheet

Here’s a helpful cheat sheet to screenshot that will help you create Twitter posts. Image Description The image is a...

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Formulas
Copywriting
Tweets
Notes
Social
May 7, 2023
hexclad-gordan-ramsay-ad

“The Rolls Royce of Pans” Twitter Ad

This HexClad cookware Twitter ad has a cool headline PLUS a catching image with Gordon Ramsay. Image Description The image...

Ads
Copywriting
Tweets
Headlines
Images
Social
May 6, 2023
stormbreaker-mouse-social-media-ad

High end gaming mouse Twitter Ad

You’d wonder whose buying an expensive computer mouse, but gamers pay big money to get ultra fast response rates and...

Ads
Copywriting
Tweets
Images
Social
May 5, 2023
apple-logos-get-simpler

Apple Logo Gets Simpler

As Apple started getting bigger and bigger, its logo got simpler and simpler.

Copywriting
Headlines
Images
May 4, 2023