The Power of a 5-Word Wake-Up Call
Nike nails it again with this ad. No shoes. No athletes. Just a line that punches your excuses right in...
Earn Bigger: Gemini Turns a Wall into a Marketing Launchpad
Big, bold, and impossible to miss. Gemini’s “Earn Bigger” mural on Austin’s 6th Street does what great outdoor ads do—stop...
Tesla’s $1.4T Lesson in Category Leadership
This graphic hits hard: Tesla alone is worth more than the next 20 automakers combined. That’s not just a finance...
Tesla Robotaxi’s “Just Kidding” Screen is Marketing Genius
Even small UX moments can become big brand statements. When Tesla’s Robotaxi riders try to tip their nonexistent driver, they...
How SpaceX Built a $10B Alumni Network
When a company breeds founders, not just employees, you know it’s doing something right. This chart shows that over 130...
The “Bad First Date” Billboard That Stops Traffic
Saw this wall ad on 6th Street in Austin — people were literally stopping to read it. It’s a killer...
The Most Difficult Cleaning: Clearing Mental Cobwebs in Marketing
This visual nails it. A person sweeping cobwebs inside a brain reminds us that the hardest cleanup is mental —...
Amazon’s “Peculiar” Marketing Secret
Amazon literally calls their values peculiar—and this sign shows why. Every line is a small masterclass in branding, tone, and...
The Power of Perspective in Marketing
A single image. Two views. Same scene. Totally different meanings. One animal sees loneliness; another sees freedom. That’s marketing in...
I sold The Hustle's first ads. About $100k worth.
Here's the 1st cold email I sent that got a sale. It was Wealthfront.
Maybe sent emails to 20 diff brands, 5-8 showed interest.
We had 93,535 subscribers. I charged them $26 per 1,000...
Sam ParrThe Cold Email That Made $100K
Sam Parr shared the first cold email that kicked off The Hustle’s ad sales. One simple, personal email to Wealthfront...
Largest tech campaign in LA’s history
307 billboards
160 buses
500 bus shelters
$500,000 https://t.co/4gK97hkbHt
Every single available bus shelter in LA is now a friend ad https://t.co/mnRylr8ElE
The $500K Billboards That Took Over LA
Avi Schiffmann just pulled off the biggest tech ad blitz in LA history. Over 300 billboards, 160 buses, and 500...
From Concept Car to Curb Appeal
Ever notice how car companies show insane futuristic designs, then the production version looks... normal? This Mercedes evolution perfectly shows...
Green Flags of a Company (That Nobody Talks About):
Everyone knows the red flags
But after scaling AppSumo from $3M to $80M+ (and driving $500M+ in growth for my clients), I learned to spot the green ones
The ones that predict success before it happens:
1. Your employees bring their friends
Nobody refers their best friend to a sinking ship
...
Spotting Green Flags for Predicting Business Success
Everyone loves talking about company red flags…but what about the good signs that a company is about to blow up?...
Apple TV+ has rebranded to Apple TV.
The studio says this is their “vibrant new identity” https://t.co/UhVWeY7ncU
Apple TV+ Drops the Plus: Why Simple Always Wins
Apple just dropped the “+” from Apple TV+. It’s now just Apple TV again. Clean, simple, classy. And that’s exactly...
OLAUTO’s Pop-Up That Turns Curiosity Into Clicks
“What scent should we create next?” OLAUTO’s site greets you with that question and a mysterious, pixelated image. It’s simple,...
Big Mario Marketing: Sell the Power-Up, Not the Product
Most marketers make the same mistake: they pitch features instead of transformation. The “Big Mario Marketing” framework nails this by...
Never Flip Your Pillow Again - Eight Sleep Headlin
This ad nails the art of turning a tiny annoyance into a must-have product. The headline “Never flip your pillow...
I sold The Hustle's first ads. About $100k worth.
Here's the 1st cold email I sent that got a sale. It was Wealthfront.
Maybe sent emails to 20 diff brands, 5-8 showed interest. We had 93,535 subscribers.
I charged them $26 per...
The Cold Email That Landed $100K in Ads
This is a cool story. Sam Parr sold The Hustle’s first $100K in ads with one killer cold email. No...
The Monopoly Investing Lesson
This Monopoly-inspired post nails a key money and marketing mindset: stop just playing the game, start owning the board. Marketing...
Ally Bank’s super honest fee copy
I love how Ally Bank on this page goes SUPER HONEST and upfront about the fees they do charge. Instills...
The Smartest Freelance Pricing Board Ever
This photo shows a design studio’s price list that hilariously explains why micromanaging costs more. It’s a genius communication tool...
The Future Flies Itself: Skytron’s Slick Branding
This Skytron ad nails futuristic minimalism. A dark background, sleek jet silhouette, and bold tagline—nothing extra, just pure “wow.”Why It...
This is alarming.
Over 60% of VC money is now going to AI companies.
For reference, only 40% of the VC money went to internet companies in 1999.
If those AI companies don’t start generating real revenue soon enough, investors will...
What Marketers Can Learn From The AI Gold Rush
AI is sucking up over 60% of all venture capital dollars right now. That’s more than the dot-com boom ever...
Lone Wolves Starve. Packs Eat.
This short note hits hard. It feels like advice from a grandfather, but it’s really a masterclass in teamwork and...
