2,944 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
We shall build good ships here; at a profit if we can, at a loss if we must, but always good ships.— Collis Potter Huntington
3-Step Naming Formula Behind BlackBerry, Febreze, Swiffer
Most product names are boring because they’re tossed together at the last minute. The BlackBerry / Febreze / Swiffer guy...
Popup Copy That Converts Tech Readers
Tech readers hate fluffy popups, but they will happily trade an email for signal. TBPN’s newsletter modal is a tight...
Make Ads Physically Demonstrate Benefits
Most ads tell you the benefit. This billboard literally bites into it. Instead of saying “strong teeth,” it shows teeth...
Brag Like a Friend, Not a Brand
Most brands brag like a billboard: loud, shiny, and forgettable. This Sennheiser ad brags like a tired friend on the...
Build These 6 AI Tools Founders Want
Founders are literally telling you what to build. The AppSumo screenshot breaks down 63,410 internal searches and turns the noise...
Use Oversized Props To Sell Seasonal Offers
Big seasons deserve big visuals. This billboard turns a simple summer popsicle into a giant, melting prop that does the...
Battery That Outlasts Your Sleep
This ad nails the feeling every traveler knows: you conk out long before your headphones do. In one sleepy snapshot,...
Sell Books Without Constant Promotion
The graphic says it all: one free chapter at the top, book sales dripping out the bottom. Instead of you...
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Call Your Product A Lemon, Build Trust
The original Volkswagen Lemon ad looks wrong at first glance: plain Beetle photo, giant defect-slur headline, tiny body copy. In...
Steal Replit's Gangster Growth Tactic
This frame looks simple: a founder in a hoodie talking into a mic. But Replit is quietly running a gangster...
Facebook and Instagram Exclusive: $79 Furnace Tune-Up
This Facebook and Instagram exclusive from Aire One takes a boring furnace tune-up and turns it into a scrolling showstopper....
Shoot 3 Takes, AI Generates the Rest
Two people sit on a quiet stage in orange armchairs, but the caption does the shouting: "They used to shoot...
Noah KaganCode Is Cheap, Distribution Is The Moat
Those screenshots tell the whole story. A Kindle highlighter, a personal bookmarking hub, and a tiny 2FA helper menu app...
5 Reasons to Upgrade Your HVAC Before Winter
This split-screen HVAC photo, half rusted and half brand-new, sells harder than a page of specs. Paired with the line...
Nathan Barry: Get Pre-Orders Before You Build
In the image, a relaxed founder sits on a couch, coffee in hand, with big bold text above his head:...
Falling Up the Stairs: The Tech Playbook
This carousel is a punch in the gut for perfectionists. One slide at a time, you watch history almost flip:...
Newsletter That Pays For Your Private Jet
This guy is walking a hotel hallway holding a single dollar bill, yet the back of his shirt casually says:...
$1.8 Billion company and this is their entire website
This hero section doesn’t sell features. It sells entry into a room you’re probably not allowed in. The dark background,...
Ductless Done Right: Zone Comfort That Saves
That photo says it all: one clean, quiet ductless head doing the work of a whole maze of ductwork. No...
Say This Cold Call Line Instead
Most reps tense up on cold calls. In the reel, the caller is kicked back in a hoodie, hands behind...
Steal the Spotlight From Big Brands With One Word
You do not need a Super Bowl ad to steal attention from giant brands. You need placement, a big fat...
Convert Needle-Phobic Men with Testosterone Pills
That ad image is catnip for needle-phobic guys: one heroic pill, soft lighting, and a headline that says exactly what...
Highlight One Metric To Stand Out
If everything is important, nothing stands out. This visual nails a simple marketing move: pick one number, make it impossible...