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The Guinness Guide to Cheese: A Masterclass in Product Pairing

This vintage Guinness ad isn’t just about cheese—it’s a lesson in smart brand alignment. Each cheese type is beautifully paired...

Ads/Print Ads/Copywriting
Nov 21, 2025
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Guinness Turns a Bird Guide into Brilliant Branding

A beer ad disguised as a bird-watching guide? Genius. Guinness’s “Guide to Game Birds” from 1953 looks like an illustrated...

Ads/Print Ads/Copywriting
Nov 20, 2025
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How Mobil Made “Shutting the Kids Up” a Safety Message

Nothing grabs attention like an enormous screaming face on a page. Mobil’s ad did exactly that. What looks like a...

Ads/Copywriting/Images
Nov 20, 2025
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Cadbury Shows How to Make Chocolate Feel Personal

Cadbury nailed it with these Dairy Milk wrappers. Each bar highlights everyday roles we all recognize—“who remembers everyone’s birthday,” “who...

Ads/Copywriting/Data
Nov 19, 2025
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Scrabble Turns Words Into a Love Story

Scrabble’s ad doesn’t just show the game. It tells a story—literally built out of Scrabble tiles. This print ad creates...

Ads/Print Ads/Copywriting
Nov 19, 2025
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Simple Visual Ads That Sell Themselves

This ad from Tiny Visual Courses nails a key marketing truth: simplicity sells. Four pencils, four strategies, one clear winner....

Ads/Copywriting/Images
Nov 18, 2025
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How Humor Makes a Warning Stick

This zoo nailed the art of making people actually read a warning sign. Instead of the usual “Danger: Do Not...

Copywriting/Videos/Images
Nov 18, 2025
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How Nomadic Matt Made a Book Feel Like a Life Philosophy

Nomadic Matt nailed a simple marketing move: take a well-known book and connect it emotionally to his brand. This graphic...

Copywriting/Images/Social Media
Nov 18, 2025
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The Reverse Psychology Billboard That Hires Attention

NomNom Comfort Food nailed attention marketing with this bold banner: “WE ARE NOT HIRING.” It’s loud, funny, and confusing enough...

Ads/Copywriting/Images
Nov 17, 2025
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The “Everything Rewires Your Brain” Marketing Lesson

This post nails one big idea: repetition rewires. And that’s a powerful concept for marketers too. Whether you’re shaping customer...

Ads/Copywriting/Advice
Nov 16, 2025
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Your Spritz, Your Way

This ad pops like a summer day. Bright colors, bold text, and one clear promise: you can enjoy your favorite...

Ads/Copywriting/Images
Nov 16, 2025
SawyerMerritt
Sawyer Merritt
@SawyerMerritt

NEWS: Tesla has introduced a new car rental program at select U.S. stores.

You can rent a Tesla for up to 7 days starting at $60/day. It includes FSD (Supervised) and free Supercharging for the entire rental. If you order a new Tesla...

Tesla’s “Try Before You Buy” Masterclass

Tesla’s new rental program is a sneaky-good marketing move. Rent a Tesla for up to a week, starting at $60/day....

Ads/Copywriting/Tweets
Nov 15, 2025
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What Cartoons Can Teach Us About Brand Longevity

This map shows the longest-running cartoon set in each U.S. state. It’s not just fun nostalgia—it's a masterclass in how...

Copywriting/Advice
Nov 15, 2025
AlexHormozi
Alex Hormozi
@AlexHormozi

You can’t say you want to be in the top .1% and not be willing to do things 999 out of 1000 aren’t.

The 0.1% Mindset for Marketers

Everyone says they want to be the best. Few actually do what it takes. Alex Hormozi nails this with his...

Copywriting/Tweets/Data
Nov 14, 2025
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The Simple Bracket That Sells Action

This image nails one of marketing’s biggest truths in one visual: if you try, you might win. If you don’t,...

Copywriting/Advice/Social Media
Nov 13, 2025
raechellambert
Rae
@raechellambert

Sign at the Chinese restaurant in the middle of nowhere in New Hampshire. Love to see this kind of ownership and hustle.

I texted him and he wrote back (not canned response) wishing 5 minutes. 👏🏼👏🏼👏🏼 https://t.co/2Q4UnmUrhX

How a Restaurant Owner Turned a Sign into a Conversation Starter

This restaurant nailed something most businesses overlook: personal connection. A simple sign with the owner’s face and phone number—“Owner Needs...

Copywriting/Tweets/Data
Nov 13, 2025

Everything We Use to Run Copywriting Course and SwipeFile

I pay for about 14 pieces of software that return 500x their cost, and I run CopywritingCourse and SwipeFile.com on...

Copywriting/Emails/Videos
Nov 13, 2025
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Make People Laugh, Then Make Them Click

This landing page joke nails a hard thing: turning a boring CTA into a delightful surprise.Marketing AnalysisAt the bottom of...

Copywriting/Videos/Social Media
Nov 12, 2025
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The Wrecking Ball Ad That Sells Reputation Repair

A single bad review can hit your brand like a wrecking ball. SOCi absolutely nails this idea with a visual...

Ads/Copywriting/Images
Nov 12, 2025
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Perfect Plan Comparison: How to Sell the Upgrade

This “Compare Plans” graphic nails the upsell. It clearly shows how much more valuable the paid plan is without overwhelming...

Copywriting/Images/Advice
Nov 11, 2025
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The Power of a "Hidden Problem" Visual

This Zerorez ad nails attention-grabbing design with one simple trick: showing what’s invisible. The magnifying glass revealing hidden dirt in...

Ads/Copywriting/Before and After
Nov 11, 2025
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Cheat The Lottery Billboard

This billboard from Locklab nails attention-grabbing simplicity. “Cheat the lottery” instantly hooks you, especially when it’s followed by the clever...

Ads/Print Ads/Copywriting
Nov 10, 2025
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What This Wealth Chart Teaches About Smart Marketing

This chart shows how assets shift as wealth grows—from cars and homes to businesses and stocks. The richer people get,...

Copywriting/Data/Advice
Nov 10, 2025
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The Marketing Circles of Control

This visual nails a key marketing truth: focus where you have power. Marketers often overthink metrics or outcomes they can’t...

Copywriting/Advice/Social Media
Nov 9, 2025

Command Palette

Search for a command to run...