3,027 Copywriting Examples From the Present and Past

In case it’s helpful, I shared this AI cheat sheet with a bunch of exec friends today:

1. Start with a tight leash

Think of AI like a genius intern. High agency, high intelligence, and raw horsepower. The worst thing you can do when the genius intern joins your company is give them 5 tasks and say “go.” They’ll end up doing a C+ job at each task. Instead, you start with a very short leash, give them one low-stakes job, and offer enough feedback until you they’ve reached your standard of good & earned some trust. Then you extend the leash little-by-little, as quantity of feedback goes down, quality of work goes up, and trust grows.

2. Don’t half-ass the onboarding

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