Social Proof Before And After
Sprinkling in some "Social Proof" is one of the simplest additions to sales copy. Look at this email footer and...
Arrow Mockup Pool Ad
I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water...
Hilarious and unique marketing agency landing page
This is an amazing homepage for a marketing agency, totally made me laugh and pay attention!
Awesome agency messaging graphic
One of the best graphics I’ve seen for messaging consulting. You know something is good when you see it and...
Antagonizing College Board Competitor Ad
There’s been trouble with the SAT and the ACT, and College Board (owner of the SAT) has been making some...
“Don’t Replace. Refinish” print ad
An ad like this can cost between $200 and $1,000 in a local magazine. If you fish just ONE CLIENT...
Apple’s employee onboarding message
A message Apple would send to all of it’s new employees to encourage them to be a little crazy and...
Awesome copy announcing “Once”
37Signals posted this awesome copy on Once.com, and it explains how they’re charging only ONCE for their software and no...
Duluth Trading Company Funny Jeans Ad
Amazing header image from a Duluth Trading Company email that made me LOL 😂 Everything about this is simultaneously funny...
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly....
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂 Image Description The...
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published...
Different Call To Action Examples:
Here’s a cool graphic that shows a few ways to improve your CTA (Call To Action).
Intake form for copywriting & marketing for review
This is the simple form we use to get people to submit copy/marketing for review. The form takes the copy,...
Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in...
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with...
CRO -vs- Copywriting -vs- Digital Marketing
🟦 = “Conversion Rate Optimization” 🟥 = “Copywriting” 🟨 = “Digital Marketing” Surprising how much larger the term “Digital Marketing”...
Simple ad for getting an Instagram username
I liked this simple ad for a service that helps claim an Instagram user handle. In a little square it...
Neil Gaiman quote
A great quote from @neilhimself about collecting a “compost heap” of ideas an inspirations. I personally call my compost heap...
Synthesia home page
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits,...