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grad-8-exam

8th grade exam from 1912, can you pass it?

Cool to see this concise 8th grade overall exam from 1912. Think you can pass it??

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Copywriting
Direct Mail
Images
Interesting
Apr 29, 2023
Rick-Astley-Outdoor-One-Pager-Flyer

Rick Astley Outdoor One Pager Flyer

To be honest this is a great pitch for Rick. He’ll never give you up, let you down, or desert...

Flyers
Copywriting
Outdoor Advertising
One pagers
Apr 28, 2023
chiquita-banana-ad

1967 "What does a banana have to be to be a Chiquita?" Ad

A hilarious 1967 print ad with a shocking image, intriguing headline and copy making you crave a banana. 🤣

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Print Ads
Copywriting
Headlines
Images
Apr 23, 2023
nokia-personal-assistant-phone-ad

Nokia “Personal Assistant” Phone Ad

While this phone looks extremely primitive to us now, this was once considered so high tech that it would be...

Ads
Print Ads
Copywriting
Images
Apr 20, 2023
Crayola-Print-Ad-with-Great-Headline

1959 Crayola Print Ad with Great Headline

This ad from 1959 shows some of the original Crayola advertising. This cool ad shows a little kid with his...

Ads
Print Ads
Copywriting
Headlines
Images
Apr 15, 2023
hire-marketers-ad

MarketHire to-the-point ad

As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your...

Ads
Instagram
Copywriting
Headlines
Apr 12, 2023
cheaper-isnt-better-shoe-ad

Cool graphic showing “Cheaper is not better”

A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost...

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Copywriting
Before and After
Apr 7, 2023
marketer-hire-instagram-ad

Straightforward headlines are best when advertising

There’s zero frills, and zero mis-understanding when reading this headline. That’s wise because they are PAYING for clicks, so you...

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Ads
Instagram
Copywriting
Apr 5, 2023
how-to-wrote-ogilvy-memo

Memo on writing from David Ogilvy

If David Ogilvy was around for Twitter, this would be his banger Tweet thread!

Copywriting
Advice
Apr 4, 2023
Show-your-work-image

Show your work, not your tools

This cool graphic by @OzolinsJanis is a great reminder during released of big tools like ChatGPT to focus on what...

Copywriting
Images
Advice
Mar 30, 2023
Super-generalized-business-card

Super generalized business card

Some people specialize, some people generalize. This guy (who is an electrician) decided to list evvvveerrryything he can do plus...

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Copywriting
Funny and Weird
Interesting
Mar 21, 2023
1951 Instructional Orange Juice Ad

1951 “Instructional” Orange Juice Ad

This ad cleverly shows you how to use the product…and to use A LOT of it! Not sure if this...

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Print Ads
Copywriting
Headlines
Mar 12, 2023
before-after-people

Show Don’t Tell

Instead of telling people about your service, can you just SHOW IT instead? Like this before/after picture of helping people...

Copywriting
Before and After
Images
Mar 9, 2023
Wrangler-Jeans-Ad

1975 “Recession Copy” for Wrangler Jeans Ad

This ad for Wrangler Jeans promotes the idea of getting your money’s worth with their jeans…this copy was written in...

Ads
Print Ads
Copywriting
Headlines
Images
Mar 3, 2023
Great-unsubscribe-email-from-drizly

Great unsubscribe email from Drizly

Sometimes using a "pattern interrupt" is great way to grab attention. A "pattern interrupt" can be something something that's a...

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Essay
Copywriting
Emails
Headlines
Images
Feb 22, 2023
The Quiet Toy Crayola Ad

“The Quiet Toy” Crayola Ad

Know who your actual customer is. For example: If someone is buying Crayons...it's the PARENT not the child spending the...

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Ads
Print Ads
Wisdom
Copywriting
Headlines
Images
Feb 21, 2023
self-publishing-direct-mail-bottle-opener

“Lumpy Mail” example with bottle opener

This is an example of “Lumpy Mail” which is a piece of mail with some object in it that makes...

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Copywriting
Direct Mail
Feb 18, 2023
Surgical-terms-explained

Surgical terms explained in quick graphic

This interesting little scribble shows you the different endings of surgical terms, and what they mean. I learned something from...

Copywriting
Images
Advice
Feb 14, 2023
1977-old-faithful-and-new-faithful-volkswagen-ad

1977 Old Faithful and New Faithful Volkswagen Ad

This “Before and After” style print ad spread in a magazine showed you the past and present of reliable cars...

Ads
Print Ads
Copywriting
Before and After
Images
Feb 10, 2023
great-headline-for-atari-ad

Great headline for Atari ad

“Don’t watch TV tonight. Play it!” This was a great headline in 1978 when “Playing the TV” was a totally...

Ads
Print Ads
Copywriting
Headlines
Feb 8, 2023