Latest
letter.jpg

Lone Wolves Starve. Packs Eat.

This short note hits hard. It feels like advice from a grandfather, but it’s really a masterclass in teamwork and...

Copywriting/Motivation/Advice
Oct 26, 2025
value.png

The Market Emotion Curve: A Mirror for Marketers

This classic “market psychology” chart isn’t just for investors. It’s a killer visual for any marketer trying to understand audience...

Copywriting/Data/Advice
Oct 25, 2025
vanschneider
Tobias van Schneider
@vanschneider

This graph looks like a handshake 🤝 “I’m gonna take over from here” https://t.co/dG58lypg5a

The AI-Human Content Handshake

That’s not just a graph. It’s the moment AI content shook hands with human writers and said, “I got this...

Copywriting/Before and After/Data
Oct 25, 2025
image-1760647127941.png

Ramp Makes Finance Look Fun (Seriously)

This ad from Ramp flips B2B finance marketing on its head. Instead of spreadsheets or suits, we get… a cozy...

Ads/Copywriting/Images
Oct 24, 2025
image-1761070993783.png

Courses vs Software: The Shift in What People Pay For

Ever notice that fewer people want to learn how to do something and more want it done for them? This...

Copywriting/Advice
Oct 24, 2025
mealpal.png

The $79 Lunch Deal That Stops the Scroll

This MealPal ad nails the art of making people stop mid-scroll. Big, bold price. Mouthwatering food. A deal that feels...

Ads/Copywriting/Social Media
Oct 23, 2025
ai-meme.jpg

How AI Turns Solopreneurs into Powerhouses

This cartoon nails it: AI isn’t replacing people, it’s supercharging them. The image shows how a lone introvert can suddenly...

Copywriting/Advice/Social Media
Oct 23, 2025
realty.jpg

The $1.26 Billion Marketing Lesson

This image is a wild reminder of how fast tech has evolved. In the 1980s, 32GB of RAM would’ve cost...

Copywriting/Before and After/Data
Oct 23, 2025
clearscope-the-discoverability-platform-for-what-s-next-in-search-10-20-2025-09-26-am.png

Clearscope’s Home Run: Positioning for the Future of Search

Clearscope nails its homepage messaging by tackling a hot topic: SEO in the age of AI. The headline “Get Discovered...

Copywriting/Advice/Sales Pages
Oct 22, 2025
stats_feed
World of Statistics
@stats_feed

Things that didn’t exist 27 years ago:

Tesla

SpaceX

iPhone

YouTube

X

Facebook

Gmail

Instagram

Bitcoin

Netflix streaming...

27 Years to Build the Future

Imagine 1997. No YouTube. No iPhone. No Uber. No Tesla. Wild, right?This tweet from @stats_feed smacks us with one point:...

Copywriting/Advice/Social Media
Oct 22, 2025
image-1761069865992.png

The Sofa That Sells Itself

Ever see a product image so clear it stops you from scrolling? That’s what Koala nailed with this exploded-view visual....

Ads/Copywriting/Images
Oct 22, 2025
g3x94lxwsaanue4.jpg

The Ad That Makes B2B Feel Human

This ad from Base American hits you right in the feels with just one line: “Don’t tell your grandkids all...

Ads/Copywriting/Motivation
Oct 21, 2025
unnamed-32.png

The Ad That Promises Effortless Newsletters

This ad nails it with one powerful question: “Imagine if your newsletter could write itself?” It immediately hooks every marketer...

Ads/Copywriting/Images
Oct 21, 2025
cremieuxrecueil
Crémieux
@cremieuxrecueil
If you've been there, you won't be surprised. America's best weather can be found in California. Large portions of the California coast have by far the highest number of "Perfect" weather days.
If you've been there, you won't be surprised.

America's best weather can be found in California.

Large portions of the California coast have by far the highest number of "Perfect" weather days. https://t.co/Vz8mnLjTB6

Why This “Perfect Weather Map” Is Perfect Marketing

This map showing which parts of the U.S. have the most “perfect weather days” is weather data with personality. It...

Copywriting/Data/Social Media
Oct 21, 2025
FitFounder
Dan Go
@FitFounder
Your 90-year-old self would give anything to be where you are right now. Lift weights, walk, eat healthy, and sleep well. You are living your golden years right now. Don't squander it.

How to Use Future Self Framing to Motivate Your Audience

Most fitness posts scream “Work harder!” but Dan Go’s tweet hits different. He doesn’t yell at you to get in...

Copywriting/Motivation/Social Media
Oct 20, 2025
unnamed-31.png

The Ad That Hurts (In a Good Way)

This OpenPhone ad hits deep for anyone who’s ever missed a call from a potential customer. The image shows three...

Ads/Copywriting/Images
Oct 19, 2025
fwd-changelog-videos-workflows-hedgehogs-lesley-copywritingcourse-com-kopywritingkourse-mail-10-14-2.png

Why PostHog’s Changelog Emails Hit So Hard

PostHog’s monthly “What’s new” email isn’t just an update—it’s a masterclass in engaging product communication. Each section mixes clear visuals,...

Copywriting/Emails/PostHog
Oct 18, 2025

PostHog funny changelog video

PostHog turned their boring changelog into a short, cheeky video update. That’s right, a product update video that’s actually fun...

Copywriting/Videos/Websites
Oct 17, 2025
weberwongwong
weber
@weberwongwong
two sides of the same coin
two sides of the same coin https://t.co/ZVQh1x2T2e

The Double-Edged Sword of Easier Creativity

That pic nailed it: the internet made everything easier. Good and bad. Anyone can fill the feed with junk now—but...

Copywriting/Data/Advice
Oct 17, 2025
thesamparr
Sam Parr
@thesamparr

Hampton has a Slack channel called sh*t i'm f*cked where people tell stories when they nearly failed.

The channel is our most popular channel.

Its honestly pretty awesome seeing super successful people talk about near-business-death experiences.

Also fun to celebrate these f*ck ups and laugh at it all.

A few highlights (anonymized):

1. $140k payroll due in 6 days. $550k in receivables. $7k in the bank.

...

Posted by Sam ParrSam Parr

Learning from Failures: The Power of Transparency in Business

Turns out the most-loved channel at Hampton isn’t about wins. It’s about near-deaths. Sam Parr shared that their Slack channel...

Ads/Copywriting/Tweets
Oct 17, 2025
dennismuellr
dennis
@dennismuellr
this crocs logo is so iconic it hurts by stephen kelleher
this crocs logo is so iconic it hurts

by stephen kelleher https://t.co/PXGAtSPmJy

Crocs’ Logo Glow-Up: From Cute Gator to Iconic Shape

Crocs just dropped a logo that’s pure genius. They killed the cartoon gator and made the shoe itself the star....

Copywriting/Before and After/Images
Oct 16, 2025
image-1760216678741.png

The Rolex Ad That Made Time Feel Heroic

These old-school Rolex ads didn’t scream “luxury.” They whispered “you’re built for greatness.” The setup: black background, bold white text,...

Ads/Print Ads/Copywriting
Oct 16, 2025
niccruzpatane
Nic Cruz Patane
@niccruzpatane

The final milestone in Elon Musk’s pay package is completed when Tesla’s Market Cap reaches $8.5 Trillion.

For some perspective, this aligns with Cathie Wood’s $TSLA PT of $2,600 by 2030. ($8.4T Market Cap) https://t.co/Ae1hyT9UPt

The Power of Setting Wildly Ambitious Targets

Tesla’s last milestone in Elon Musk’s pay package kicks in at an $8.5 trillion valuation. Sounds wild, right? That’s exactly...

Copywriting/Motivation/Data
Oct 16, 2025
gumroad.png

Gumroad’s “Small Bets” Makes Starting Simple

Most landing pages sell you a dream of overnight success. Not Gumroad. Their “Small Bets” page promises something way more...

Copywriting/Images/Sales Pages
Oct 15, 2025

Command Palette

Search for a command to run...