Before/After Pricing Showcase for CRO Testing
This is an awesome way to demonstrate what a CRO testing company does, and it even shows the results of...
Retention.com’s Problem Explainer
I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have.
Copywriting in real life for cat poster
Copywriting in real life: • Meh Headline: “Lost Cat” • Great Headline: “Dude Where’s My Cat?” Something that stands out...
Social Proof Before And After
Sprinkling in some "Social Proof" is one of the simplest additions to sales copy. Look at this email footer and...
Awesome agency messaging graphic
One of the best graphics I’ve seen for messaging consulting. You know something is good when you see it and...
Apple’s employee onboarding message
A message Apple would send to all of it’s new employees to encourage them to be a little crazy and...
Duluth Trading Company Funny Jeans Ad
Amazing header image from a Duluth Trading Company email that made me LOL 😂 Everything about this is simultaneously funny...
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published...
Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in...
What a copywriter does
This Tweet showing off a copywriting agency lists out all the things they create, and could alternately be labeled “what...
The AIDA Slippery Slope
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:
Arrow Mockup Pool Ad
I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water...
Antagonizing College Board Competitor Ad
There’s been trouble with the SAT and the ACT, and College Board (owner of the SAT) has been making some...
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1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly....
Different Call To Action Examples:
Here’s a cool graphic that shows a few ways to improve your CTA (Call To Action).
Evolution of the Alphabet chart
This is a really great chart that shows how the alphabet constantly evolves. You can see the ancestors of our...
Pricing Psychology Tips
This is a cool graphic by @KateBour with 12 different pricing psychology tips.
Neville MedhoraWhich of these Facebook ads will do better?
Which of these do you think would do better? A or B? In our community site Laurie Bell completed this...
Hilarious and unique marketing agency landing page
This is an amazing homepage for a marketing agency, totally made me laugh and pay attention!
“Don’t Replace. Refinish” print ad
An ad like this can cost between $200 and $1,000 in a local magazine. If you fish just ONE CLIENT...
Awesome copy announcing “Once”
37Signals posted this awesome copy on Once.com, and it explains how they’re charging only ONCE for their software and no...
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
Intake form for copywriting & marketing for review
This is the simple form we use to get people to submit copy/marketing for review. The form takes the copy,...
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with...