Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula
1. You need a hero 2. You need a goal 3. You need conflict 4. You need a mentor 5....
Make Your First $ Headline Copy
Make Your First {$} in Just {Time} List-your-services marketplace example: Make your first $100 in just 24 hours Real estate...
The Objection or Anxiety Headline Formula
The only {product category} that doesn’t {objection or anxiety}. Accounting software example: The only accounting software that doesn’t come loaded...
5 Drip Email Templates Formula
Email 1: A Warm Hello Email 2: Transparency “We’ve done this great thing and we want to share what we’ve...
The 5-Point Copywriting Formula For Landing Pages
What will you do for me if I listen to your story? How are you going to do this? Who...

"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money."— David Ogilvy

"When I write an advertisement, I don’t want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."— David Ogilvy

Copywriting Example - Blog Post
A before/after analysis of a blog post that went viral.

Joseph Sugarman Slippery Slope
A good headline should draw people in like a "slippery slope." They keep getting sucked in.
The 12-Step Formula for Sales Letters
1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6....
Get Rid Of The Problem Headline Formula
Get Rid of {Problem} Once and For All Accounting software example: Get rid of your accountant’s fees once and for...
The AICPBSAWN Copywriting Formula
Attention – Biggest benefit, biggest problem you can solve, USP Interest – Reason why they should be interested in what...

“The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the yearning to feel important, the urge to look attractive, the lust for power, the longing for romance, the need to feel secure, the terror of facing the unknown, the lifelong hunger for self-esteem and so on. Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.”— Gary Bencivenga

Copywriting Example - Shoe Hospital
The before/after results from changing the sandwhich boards sign on a shoe hospital.
Headline Formula "Who Else"
Who Else Wants {Most Desirable Outcome or Benefit}? Fitness example: Who else wants to look great naked? Real estate example:...
The How-To Email Subject Line Formula
{Attention-grabber}: how to {avoid or get attention-grabbing thing} How {world-class example or average joe} {does amazing thing} How to {do...
Star Story Solution Copywriting Formula For Lead Generation
Introduce the star of the story Tell the star’s story Present the solution that helped the star achieve big things...
The TEASE Testimonial Formula
Tactful - Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like...
The 5 Basic Objections Copywriting Formula
1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I...

“People aren’t interested in you. They’re interested in themselves.”— Dale Carnegie

"We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt."— Robert Collier

Copywriting Before/After - Powerwashing
A before/after analysis of powerwashing flyers sent door-to-door.

“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”— Gary Halbert, The Boron Letters