Freelance Writing Infographic
This is an interesting infographic from FreelanceWriting that goes over the state of freelancing copywriting in 2017. It goes over...
Technical Copywriter Salary Data
If you are writing technical documents, the copywriting work can be more lucrative (although sometimes a little boring): Average: $65,020...
Average Copywriter Salary Data
These are the salary ranges for any type of copywriter: Average: $57,000 Lowest: $31,000 Highest: $147,035
7 Deadly Fascinations Bullet Point Formula
Lust (get what you desire / be what they desire) Slothfulness (this will help you be lazy / do less...
The How-To Email Subject Line Formula
{Attention-grabber}: how to {avoid or get attention-grabbing thing} How {world-class example or average joe} {does amazing thing} How to {do...
Star Story Solution Copywriting Formula For Lead Generation
Introduce the star of the story Tell the star’s story Present the solution that helped the star achieve big things...
The TEASE Testimonial Formula
Tactful - Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like...
The 5 Basic Objections Copywriting Formula
1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I...
“People aren’t interested in you. They’re interested in themselves.”— Dale Carnegie
Associate Copywriter Salary Data
An associate copywriter working can expect earnings like this: Average: $47,746 Lowest: $44,526 Highest: $50,434
Copywriter Intern Salary Data
If you’re simply interning as a copywriter, you can gain a massive amount of great experience, but the pay is...
Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula
1. You need a hero 2. You need a goal 3. You need conflict 4. You need a mentor 5....
Make Your First $ Headline Copy
Make Your First {$} in Just {Time} List-your-services marketplace example: Make your first $100 in just 24 hours Real estate...
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5 Drip Email Templates Formula
Email 1: A Warm Hello Email 2: Transparency “We’ve done this great thing and we want to share what we’ve...
The 5-Point Copywriting Formula For Landing Pages
What will you do for me if I listen to your story? How are you going to do this? Who...
Senior Copywriter Salary Data
A senior copywriter can pull in a strong wage, as they are in charge of all the marketing copy that...
Junior Copywriter Salary Data
As an entry-level copywriter in the working world, here’s the salaries you can expect: Average: $46,868 Lowest: $31,342 Highest: $56,338
Three Pronged Pricing
Three pronged pricing is how you can offer a super low price so you don't scare people away, but also...
The 12-Step Formula for Sales Letters
1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6....
Get Rid Of The Problem Headline Formula
Get Rid of {Problem} Once and For All Accounting software example: Get rid of your accountant’s fees once and for...
The Objection or Anxiety Headline Formula
The only {product category} that doesn’t {objection or anxiety}. Accounting software example: The only accounting software that doesn’t come loaded...
The AICPBSAWN Copywriting Formula
Attention – Biggest benefit, biggest problem you can solve, USP Interest – Reason why they should be interested in what...
“The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the yearning to feel important, the urge to look attractive, the lust for power, the longing for romance, the need to feel secure, the terror of facing the unknown, the lifelong hunger for self-esteem and so on. Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.”— Gary Bencivenga
"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money."— David Ogilvy