
Paperflite Social Media Fishing Metaphor Ad.
Paperflite nails a great metaphor in this ad: a lone fisherman drops an empty hook into a sea full of...

Tjibbym Instagram Ad for creating AI content
This ad nails attention-grabbing design. Notion and ChatGPT are turned into “AI agents” straight out of a spy flick, helping...

Cribbi Apartment Hunting Sign With QR Code
Ever seen an ad that just gets you? Cribbi nailed it. They slapped a bold poster on a utility pole...

Instacart Invite Not Available Page
Nobody loves an error screen. But this one from Instacart feels… gentle. When your invite link expires, you’re greeted not...

Claude Code Best Practices Cheat Sheet
This internal cheat sheet from Anthropic shows how their own teams use Claude daily—for debugging, writing docs, prototyping, even legal...

Cleverstory by Paperflite Instagram Ad
This ad from Cleverstory nails a common marketer struggle. It shows a guy happily biking, then stumbling and crashing —...

1440 "Thank You for Subscribing" email
1440’s welcome email is a masterclass in clarity and connection. It welcomes you, explains exactly what to expect, and helps...

Want Calvin to file your expenses? Ad
This ad from Ramp feels like something Ogilvy himself would’ve written — a character-driven story that sells without shouting. It’s...

Rosedale AI workflow Landing Page
Rosedale nails it with their hero line: “Turn your team’s 5-day tasks into 5-minute workflows.” It’s not just catchy—it’s laser-focused...

Well Played....horses
This simple “Then vs. Now” image nails future prediction and irony in two icons. Back in the day, horses pulled...

Morning Brew Daily Newsletter
Morning Brew’s daily email is proof you don’t need to invent the next iPhone to build a huge media business....

What employees really need
This visual nails what’s broken in most company cultures. Leaders think snacks and shiny perks keep people happy, but employees...

Failure Before Success
This visual by Tom Pestridge nails a powerful truth: success is built on a mountain of flops. Colonel Sanders was...

Blood and Thunder Book Recommendation
The cover of Blood and Thunder grabs you by the collar. Sepia riders, bold lettering, and raw adventure vibes. It’s...

Content Formatting Ad
This ad from Cleverstory nails relatability. It turns a common meme into a painfully accurate message: marketers create awesome content,...
Comedians win. Storytellers win. Marketers win.
David Perell nails a truth most marketers forget: the best idea doesn’t always win. The best delivery does. How you...

Superads Before and After Graphs
Nothing sells like a chart that climbs. This simple ROAS graph from Superads.ai shows a clean “before and after” story...

Life lesson from Big Panda and Tiny Dragon
This simple illustration from Big Panda and Tiny Dragon nails a massive truth: success isn’t just about the journey or...

PodPitch Free Starbucks Ad
PodPitch nailed their ad with one irresistible hook: free Starbucks. People see that cup and instantly perk up. It’s a...
Longevity Theory
Ankur Nagpal’s “longevity theory” tweet hit a nerve: ditch the high-stress biohacker lifestyle and trade it for sunshine, wine, and...

Eight Sleep "Rental" Ad
Eight Sleep pulled a smart move with this ad: instead of selling their pricey $5,000 cooling mattress outright, they now...
Why use SwipeFile.com
Ever scroll past a great ad, post, or video and completely forget it five minutes later? Matt Gray used to...
Why authors go with big publishers for their 1st book
Choosing between self publishing and a traditional publisher is like picking between a startup and a corporate job. One gives...

How Starbucks uses Psychological Triggers
Ever wonder why you always end up with a venti instead of a tall? This image by Tom Pestridge shows...