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Paperflite Social Media Fishing Metaphor Ad.

Paperflite nails a great metaphor in this ad: a lone fisherman drops an empty hook into a sea full of...

Ads/Copywriting/Headlines
Jun 15, 2025
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Tjibbym Instagram Ad for creating AI content

This ad nails attention-grabbing design. Notion and ChatGPT are turned into “AI agents” straight out of a spy flick, helping...

Ads/Instagram/Copywriting
Jun 15, 2025
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Cribbi Apartment Hunting Sign With QR Code

Ever seen an ad that just gets you? Cribbi nailed it. They slapped a bold poster on a utility pole...

Ads/Print Ads/Copywriting
Jun 15, 2025
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Instacart Invite Not Available Page

Nobody loves an error screen. But this one from Instacart feels… gentle. When your invite link expires, you’re greeted not...

Copywriting/Pop Ups/Images
Jun 14, 2025
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Claude Code Best Practices Cheat Sheet

This internal cheat sheet from Anthropic shows how their own teams use Claude daily—for debugging, writing docs, prototyping, even legal...

Ads/Copywriting/Data
Jun 14, 2025
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Cleverstory by Paperflite Instagram Ad

This ad from Cleverstory nails a common marketer struggle. It shows a guy happily biking, then stumbling and crashing —...

Ads/Instagram/Copywriting
Jun 12, 2025
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1440 "Thank You for Subscribing" email

1440’s welcome email is a masterclass in clarity and connection. It welcomes you, explains exactly what to expect, and helps...

Copywriting/Emails
Jun 12, 2025
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Want Calvin to file your expenses? Ad

This ad from Ramp feels like something Ogilvy himself would’ve written — a character-driven story that sells without shouting. It’s...

Ads/Print Ads/Copywriting
Jun 11, 2025
rosedale-ai-workflow-landing-page.png

Rosedale AI workflow Landing Page

Rosedale nails it with their hero line: “Turn your team’s 5-day tasks into 5-minute workflows.” It’s not just catchy—it’s laser-focused...

Copywriting/Websites/Headlines
Jun 11, 2025
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Well Played....horses

This simple “Then vs. Now” image nails future prediction and irony in two icons. Back in the day, horses pulled...

Copywriting/Before and After/Tweets
Jun 11, 2025
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Morning Brew Daily Newsletter

Morning Brew’s daily email is proof you don’t need to invent the next iPhone to build a huge media business....

Copywriting/Emails/Newsletter
Jun 10, 2025
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What employees really need

This visual nails what’s broken in most company cultures. Leaders think snacks and shiny perks keep people happy, but employees...

Ads/Copywriting/Before and After
Jun 9, 2025
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Failure Before Success

This visual by Tom Pestridge nails a powerful truth: success is built on a mountain of flops. Colonel Sanders was...

Copywriting/Motivation/Data
Jun 8, 2025
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Posted by Sam ParrSam Parr

Blood and Thunder Book Recommendation

The cover of Blood and Thunder grabs you by the collar. Sepia riders, bold lettering, and raw adventure vibes. It’s...

Ads/Copywriting/Books
Jun 8, 2025
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Content Formatting Ad

This ad from Cleverstory nails relatability. It turns a common meme into a painfully accurate message: marketers create awesome content,...

Ads/Copywriting/Images
Jun 7, 2025
david_perell
David Perell
@david_perell
Writing on Twitter taught me that how you say something is just as important as what you say. “Best idea wins” sounds compelling, but it ain’t true. Comedians win. Storytellers win. Marketers win. Substance needs style to pierce the culture.

Comedians win. Storytellers win. Marketers win.

David Perell nails a truth most marketers forget: the best idea doesn’t always win. The best delivery does. How you...

Ads/Copywriting/Tweets
Jun 7, 2025
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Superads Before and After Graphs

Nothing sells like a chart that climbs. This simple ROAS graph from Superads.ai shows a clean “before and after” story...

Copywriting/Before and After/Data
Jun 6, 2025
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Life lesson from Big Panda and Tiny Dragon

This simple illustration from Big Panda and Tiny Dragon nails a massive truth: success isn’t just about the journey or...

Wisdom/Copywriting/Books
Jun 5, 2025
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PodPitch Free Starbucks Ad

PodPitch nailed their ad with one irresistible hook: free Starbucks. People see that cup and instantly perk up. It’s a...

Ads/Copywriting/Podcast
Jun 5, 2025
ankurnagpal
Ankur Nagpal
@ankurnagpal
My longevity theory: You’ll live a better (& likely longer) life escaping America and living by the beach someplace with real food, wine and friendship Than over optimizing your Oura, cold plunge & supplement stack while living an ultimately stressful life in SF/NYC/LA

Longevity Theory

Ankur Nagpal’s “longevity theory” tweet hit a nerve: ditch the high-stress biohacker lifestyle and trade it for sunshine, wine, and...

Copywriting/Tweets/Advice
Jun 5, 2025
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Eight Sleep "Rental" Ad

Eight Sleep pulled a smart move with this ad: instead of selling their pricey $5,000 cooling mattress outright, they now...

Ads/Instagram/Copywriting
Jun 4, 2025

Why use SwipeFile.com

Ever scroll past a great ad, post, or video and completely forget it five minutes later? Matt Gray used to...

Ads/Copywriting/Videos
Jun 4, 2025

Why authors go with big publishers for their 1st book

Choosing between self publishing and a traditional publisher is like picking between a startup and a corporate job. One gives...

Copywriting/Podcast/Books
Jun 3, 2025
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How Starbucks uses Psychological Triggers

Ever wonder why you always end up with a venti instead of a tall? This image by Tom Pestridge shows...

Formulas/Copywriting/Images
Jun 3, 2025

Command Palette

Search for a command to run...